Domainers Thoughts: What name type?

[Jaco]

See poll.

Three keyword driven, brandable type names and one CTA. None are generics representative of actual search terms, however, each has a keyword anchor for SEO purposes.

This is a semi-hypothetical- some of the details have been changed to protect the innocent- however, each name is very closely representative of an actual name that's in the running to be the default platform for a full scale development project with a five figure up-front budget.

Would be interested in hearing the thoughts of domainers on this.

 

[mwzd]

YouCanOwnGold.com is a nice name, but BuyGold.com or BuyBullion.com might be more acceptable 'call to action' names.

Though if you're going to sell bullion, you probably have a decent marketing budget and a brandable like BullionBarn.com might actually work out better in the long run.

Just my 0.02

 

[Jaco]

Yeah, but unfortunately, buy+(commercially desirable keyword).com is going to be a budget buster almost every time. While those are indeed technically CTA names, I consider .com's like buy+keyword (or, Keyword+"for sale") to be damn near generic; they're certainly almost always priced that way and all of the good ones are 20th century registrations.

You did zero in on the two we're debating most, though. It's between the equivalent of "BullionBarn" versus "YouCanOwnGold". We're divided 50/50, with smart people on each side. There is a post-development offline marketing budget, so cachet and memorability in the domain is a big deal. It's not all about G, in this case.