DomainEquity Logo input needed

[Rob Monster]

I am looking for some input on logo selection.

We have been working to finish a project called Domain Equity for peer to peer lending -- empowering domainers to access liquidity outside of the conventional banking pool. For those not aware, DomainEquity was a project long before COVID-related shutdowns, but has taken added urgency as a result of pressure on the banking system.

The site is scheduled to go live sometime in April. Here is a preview of the homepage:

And here is a walk-through:

https://www.loom.com/share/547cf9f24a9d4f1e90701361f34651fc

We have some logo concepts -- here is the short list of final candidates:

For the long run, I tend to prefer a logo that can ultimately be branded in a way that can be logowear, e.g. you could put it on a baseball cap, etc.

Welcome any feedback.

 

[King]

Something like this would be best as it shows the movement of getting it done plus the money sign so you know what it's about.

 

[DomainRecap]

7 is my pick, no question. It's friendly & inviting while remaining professional. It also visually flows/tracks your eye the correct way, while 4 has that stylistic Q totally dominating, which you don't want.

There are aspects of 8 that I like, but I would a slight rework if you go with that one.

Also, have you spit-balled 5 using the same D and E from the logo in the brand name?

 

[Embrand]

7 for me.

 

[korganian]

7
It easily would fit on a ball cap and it is symbolic of an exchange of monetary value for an asset,

 

[Purchased]

Logo 5

 

[hui2000]

logo 5

 

[nameaura]

prefer 8

 

[HostGeeks.com]

Just don't use 5, looks like something you create with a template
I would say 4 looks like a long lasting logo

 

[Bernard Wright]

7 is the least bad, but it makes me think of RPMs, or golfing, more than money. Great concept. I hope you can settle on the right logo.

 

[Rob Monster]

#8

> concept:

Show attachment 150163

That's awesome, Lox.

Sorry for being so slow -- this has been a busy 3 days and I overlooked it. I am going to PM you a present.

 

[HotKey]

numero siete for me. The way the two i's connect both equity and domain. Gives it a bit more of a longevity edge over the arrow usage in #8 logo. Using the arrow asks "where is it going", using the dots to tie-in the two words says "we're here to stay".

Both great though, baseball-cap-wise.

 

[Ategy]

They're all too busy/distracting to me .. far and away the current simple White and orange one is the one I'd go with. Maybe add a simple $ as @DigitalRoar suggested above.