Unfortunatly you are on the losing end,They will most likly either file UDP With UCANN or may ask you to sell them the name,In the rare case,You might ask them for permission to continue to use the name,And they might grant it.Get it writing for sure.This is where the system is messed up IMO,If a company files a TM and is rewarded it,But in no way uses it for net means,Then i think TM issue is irrelevent,Like a company that would use a gambling name to supply ATM machines to casinos,They aren't related to the casino gaming itself.But they still hold the word mark rights.I think the reason most companies take action on thier word mark is because they fear the net user giving them a bad rep,If they have no net ties with it,That's all i can figure out.Not really fair,But nothing we can do.