Domain Negotiations - The Art of Being Nice

Insightful @Uniregistry blog posted 2 days ago...
https://uniregistry.com/blog/post/domain-negotiations-the-art-of-being-nice

Takeaways:

• Improve your communication skills (be polite)
  
• Educate buyers about domains
• Consider phone/Skype (or visiting in person) instead of e-mailing
• Always look to create an air of positivity
• Acknowledge other people's arguments by "thanking them for their question"
• Be sympathetic but not patronizing

 

Should be worth a read

 

Finished the blog before coffee got cold

 

@MTB Thank you for pointing us to this wonderful blog post and Thank you for your Special Takeaways as it is very short and precise of the post.

 

Nice, thanks

 

That was a great @MTB thank you for sharing this blog.

 

Great article, thanks for sharing.

By viewing ourselves with a critical eye we have to admit deficits in always being nice when it comes to negotiations.
How many deals did I kill myself being rude or ironic or simply misunderstood? Better I continue using BIN prices on marketplaces and Uniregistry brokers for listings with them.

 

If possible , ask buyer to meet or hang out , talk on buyer goal , give more solution and build good relationship . Give a buyer with many option on acquiring the domain, because domain could not be sold ,but we only could sell amazing idea and powerful solution

 

Last week I started to offer one year of technical support on sales above $1,000. Up to one hour per week if the client needs help with anything such as questions, domain management, Google Analytics integration, social media and SEO and you can charge between $20-30 per hour for extra support (invoice/PayPal)..

I got the idea from the comment @Bob Hawkes made in the post "What do YOU do to keep motivated?" by @DefinitelyDomains - Bob's comment got me thinking:

This is an excellent point. Why just buy and sell domains when you can earn money using the other skills you have learnt? Such as SEO, Google Analytics, Social Media, Photoshop, HTML, CSS, XML, C, JavaScript and so on...

 

I am always polite but I do have some very abusive emails because I wouldn't drop my price or offer a bin.

 

the problem is that I think of the uniregistry brokers
as the worst you could find on planet earth

but reacting professioally regardless of what offer comes in
is easy when you use pre-canned replies

 

just now Rick revealed his complete rules for negotions:

 

Link available?

 

I'm generally nice all the time, but I have a prominent domainer who is bothering me for one of my domains. This guy is all over the news, and has great domaining skills, yet he keeps offering me $75 for a solid two word .com.

At this point I have simply chosen to ignore him, but I kind of wanted to get a bit snarky with him, especially after 4 emails.

I understand someone from the public making an offer like this, and I would generally be pretty good natured about it, but a guy who owns thousands of domains should not be bothering me with such a stupid offer.

 

no idea how to get a link
try this

https://twitter.com/DomainKing

 

Thanks. I wondered if the empty list is intent. So Domain KIng says: No rules!

 

no

that's not what I understand

he says:

do we have a deal?
- on his prize-

 

Number one rule in sales....

Ask for the deal

When I was teaching sales classes it amazed me how many people would go through the sales spiel without actually asking for the deal. They would end with something like.... Let me know if I can be of further assistance.

Me..... I would tell them to find a career outside of sales because they just forgot the cardinal rule..

ASK FOR THE SALE!!

 

Honesty works too

At the beginning I sent long outbound e-mails listing all the benefits. Now I just send brief e-mails along the lines of: "If you're interested in XXXXX.com please make an offer."
If they're not then they won't, if they are then they will.
I never send an e-mail without their first name

 

I don't put in any price, I simply ask for a sale.

is: If you are interested in the domain and would like to discuss a sale please contact [email protected].

You know why I do that?

Because having to think about what price I'm putting on the domain for that company is too much work. I worry about that if, and when, they reply back to my outbound because then it is worth devoting my time to do so.

Before that I would be spending time analyzing, looking at company net worth, and making calculations that are totally irrelevant if the person receiving the outbound email is non receptive.

My time is better used elsewhere.

 

But somewhere it must come to pricing. So you wait for their offer?

 

First I ask if they are interested in the domain, I gauge interest first because negotiating price is irrelevant if there is no interest in the domain. It makes me have to devote brain cells to a task that irrelevant, I would much rather spend the time with my kids.

 

List DN at GoDaddy auctions and link to auction/BIN page in the first e-mail
GD can have their 20% commission, they provide a good service in my opinion

 

give me the 20%

 

It's well-known in marketing to have CTA (call-to-action), that's why I always link to the GD auction/BIN page in the e-mail

If the customer is interested they click the link and make a bid or make a purchase. If you send enough short polite e-mails to the right people then the only things that can go wrong are

1. registering poor-quality domain names
2. pricing domains incorrectly (too high AND too low!)

I'm sure there's a better way to outbound, which is why I spend so much time reading all the old NP outbound posts