Interesting read, nice to see what end users think of the current domaining market instead of the constant opinions and viewpoints of fellow domainers.
Are you planning on rebranding your SME this year? Or maybe you’re just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is rich with opportunities to boost business. Are you keeping up with the latest trends? If not, here are three you should know about.
1. New gTLDs
ICANN (that’s the Internet Corporation for Assigned Names and Numbers) is the organisation responsible for keeping the Internet from turning into the Wild West in terms of domain name registrations and extensions.
ICANN is the governing body that allows new generic top level domains (gTLDs) from being registered, and recently there has been a surge in the number of approved domain extensions.
Until a few years ago, stepping outside the box in terms of gTLDs meant choosing .net or .biz instead of .com. Now, gTLDs like .photography or .nyc are available, among hundreds of other generic top level domains for multiple industries.
This means you have a brand-new opportunity to get creative with your domain name. Which of the new gTLDs of the world will be your top choice?
Before you get too excited about all of your options, be sure to consider existing gTLDs. The process for registering a brand-new domain extension with ICANN is not only time-consuming, but also expensive. Unless you have an extra 200 grand on hand and a handful of lawyers to handle the paperwork, it’s best to stick with options that other companies have already registered. Fortunately, there are plenty of ways to find out which extensions to consider for your website. Start with a domain name generator like Nominus, for example.
Read Full Article Here:
http://www.dynamicbusiness.com.au/news/domain-name-strategies-to-spruce-up-your-sme.html
















