Domain Leasing?

[Mike]

NP'er rsequin posted a link to a company specializing in "renting out" domains.

Has anyone ever heard of them or done business with these folks?
They go under the name of LeaseThis.com.
I'm not sure if its truly newsworthy, or indeed really to be considered news at all. However, if this opens a chance to escape the ever fluctuating PPC model, i'm all for it.

Anyone have any knowledge about these guys?

Again, thanks to rsequin that pointed it out!

 

[Damion]

Did you see the dnjournal article on LeaseThis.com ?

 

[Mike]

Did you see the dnjournal article on LeaseThis.com ?

Um, no i didn't. Reading it as we speak.

After reading it; sounds like this is one of the niches that we've discussed over the past weeks. There are several threads in existence, now, since this is obviously newsworthy, i wonder what the perception of NPers is?

Anyone?

 

[Damion]

You have nothing to lose, of course only if the amount of PPC you are currently making with a specific domain and leasing the domain for a price which would be lower then the monthly income of PPC.

But this is not going to happen, you discuss and set a monthly lease price accordingly to the income you make from it on average every month.

You submit your domains to LeaseAThis.com for consideration and if accepted they will list them on their site in the appropriate category and in the meantime your domains can still remain to be parked at your PPC provider of your choice and you receive the income from this as usual.

When a client is interested you receive an amount that is attractive enough for you to switch from your domain being parked and then to be leased.

Great deal in my opinion and worth going for.
Everything can be discussed beforehand and you know what you got from the get go.

 

[Mike]

You have nothing to lose, of course only if the amount of PPC you are currently making with a specific domain and leasing the domain for a price which would be lower then the monthly income of PPC.

But this is not going to happen, you discuss and set a monthly lease price accordingly to the income you make from it on average every month.

You submit your domains to LeaseAThis.com for consideration and if accepted they will list them on their site in the appropriate category and in the meantime your domains can still remain to be parked at your PPC provider of your choice and you receive the income from this as usual.

When a client is interested you receive an amount that is attractive enough for you to switch from your domain being parked and then to be leased.

Great deal in my opinion and worth going for.
Everything can be discussed beforehand and you know what you got from the get go.

My impression just as well. Sounds like a win-win situation to me.

 

[duceman]

I love!! the idea. It will both add value to the leased domain and drive up ppc bid prices. This is kind of the Marchex model for domainers.

 

[ukdave]

Leasing sounds like a good idea in principle, but I think many potential customers would be put off by the prospect of being 'held to ransom' by the domain owner.

Imagine leasing an innocuous name at a moderate rate, investing $$$$ building and promoting a site for it to become a well-known name - only for the owner to think, "hmmm - let's see what we can screw out of them now......".

 

[Damion]

For this described situation agreements/contracts have been put in place.

 

[DomainBuyerBroker]

The contract is very important here but I think that leasing could be good for owner and lessee.

The owner benefits by getting an advertiser and the lessee gets to "own" the traffic coming from a domain.

High traffic domain owners and low traffic domain owners should benefit.

 

[Robert Allen]

I am signing up NOW. Worth a shot with some of mine.

Rob

 

[goodkarmaco]

What about this scenario, lets say Katie has a real estate company in California, "Katies real estate" and she wants a higher profile domain. She may pay per month to have her ads on my californiareasestate.la domain.

Is she going to throw away her site she has been building up for years? I don't think so. But the ads on a higher profile domain might convert very well for her in this pricey housing market and she may very well enjoy a benefit of leasing my or your domain.

Of course any traffic she builds into my domain is not going to hurt my protfolio and that is another reason to be on board.

The fact that the Coo of Trafficz parking is the one of the major management team leaders is a big plus too.

 

[duceman]

Leasing sounds like a good idea in principle, but I think many potential customers would be put off by the prospect of being 'held to ransom' by the domain owner.

Imagine leasing an innocuous name at a moderate rate, investing $$$$ building and promoting a site for it to become a well-known name - only for the owner to think, "hmmm - let's see what we can screw out of them now......".

You would not be leasing the domain as a "brand" just the high quality traffic that the domain produces. IT is a win win. The domain that you place in the leasing program get's a history of value, and the advertiser get's high quality traffic with out the G**gle BS.

As a bi-product of there being less keyword domains available for ppc the bids will go up for what traffic is left.

 

[shockie]

interesting... it's too bad that they only deal with the real estate category right now.

 

[Broker]

Signed up a few days ago, still no confirmation email. Maybe they got bombarded since the dnjournal article?

 

[Mike]

I sent them an email yesterday, inquiring about a financial payout breakdown. Got a response from the CEO in less than 24hrs. Not bad for a fist contact! I signed up as a Domain Owner tonight, let's see how long it takes them from there. I think someone should let them know about NP, so they can get on board here and be on the pulse. After all, we're here to help them to be successful which in turn will hopefully get some cash into our pockets. Since PPC is worse than going to a David Hasselhoff concert, this seems like a viable option to me....

 

[Damion]

That strikes me as odd as well, the business concept revolves around domainers and advertisers but we have not seen any official introduction on the Namepros forum...

@Shockie

You can submit your domains regardless if they do not fall in the Real estate category, as long as they are not adult related, which is been told to me by a customer service representative.

 

[Mike]

That strikes me as odd as well, the business concept revolves around domainers and advertisers but we have not seen any official introduction on the Namepros forum...

I sent the thread to LeaseThis.com, maybe they stop by and sign up, which would contribute to a win-win situation.

 

[newton]

This looks very interesting indeed ..

 

[duceman]

As I said earlier, this is just like the Marchex model for the average domainer. I look for location specific and local keyword domains to do well with this program.

 

[leasethis]

Hello there and thank you to gjsys for making me aware of this thread and to Damion for your accurate answers in my absence. You all have covered some very important questions and concerns that we had at LeaseThis.com when we first got started on this project in February of last year.

Just to recap LeaseThis.com is very much a win-win for everyone involved. We work to make domain owners happy by generating the best possible income for their domain as well as delivering quality visitors to advertisers. As a company we work hard to make both sides happy.

Please feel free to post any questions to this thread and I will personally answer them over the next 2 days. After that I will check-in from time to time, but will have Kristine, Travis, or Kevin check-in to NamePros on a regular basis.

Talk to you all tomorrow.
-JB

Jonathan Boswell
LeaseThis.com
CEO