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Domain Description

Labeled as advice in General Domain Discussion started by kalkar, Jan 25, 2020.

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  1. kalkar

    kalkar Established Member

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    Hi everyone, what are the pros and cons when you do a specific description of a domain name?
    Thank u!
     
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  2. Matt Morgan

    Matt Morgan Established Member

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    PROS of using a description

    By adding a description in your domain sale, you would be you would open up more awareness to potential buyers, especially if they are unexperienced or new to domaining, or beginning to learn about valuing domains.

    For example:

    DOMAIN NAME

    MyDomain.com

    DESCRIPTION

    • Own this Great premium domain, which has just been put up for sale,
    • xzy Searches per month
    • Estibot value $xxxx
    • Registered in xx other extensions
    • This name will establish your brand online,
    • The value of this domain can appreciate over time,
    • Give your company a kickstart with the fresh domain name.
    • The .com of this sold for $xxxxx
    • etc etc

    Sometimes using your description to 'sell' your domains, with monthly search figures for example (and other wording) can show the buyer potential areas which he was not aware of. This will open their eyes for the potential value of the domain. (even stating that the .com of the word sold for $xxxxx), will show the buyers that the domain has potential

    CONS of using a description
    From reading my above PROS of adding a description, you can now decide if there are any cons which you can find.

    (besides the cons of a few minutes of your precious time being used) :xf.wink:
     
    Last edited: Jan 26, 2020
  3. Reddstagg

    Reddstagg Upgraded Member Gold Account

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    Good morning,

    I wouldn't have thought that telling a potential buyer that something similar to your domain name has already been used 64 times already.

    They would probably be hoping to get something rather unique.

    There's an old saying and I believe it is 'caveat emptor - let the buyer beware'

    Afterall, it is hard enough to make a sale without going above and beyond what is necessary.

    Good luck for your journey.

    Regards,

    Reddstagg
     
  4. Matt Morgan

    Matt Morgan Established Member

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    Good morning Reddstagg, thanks for your input.

    I have changed that now to xx, so it can be any number.
     
  5. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    It is an important topic and thank you for starting the thread, @kalkar. I tend to use them personally, both on my lander and at my website, but I do see pros and cons. I wrote on the topic on my personal domain blog back in 2018 and plan on an updated article somewhere on it in 2020. Here is what I wrote in 2018.

    @Matt Morgan points out correctly that the time involved is one other consideration. If you have even several hundred domain names it takes awhile, although you will come to know your own domain names even better in crafting the descriptions.

    Bob

    Credit: Following directly quoted from this post on my personal blog, which also includes one additional advantage with respect to search.

    Pro Arguments

    First, let's make an argument in favour of including descriptive information.
    1. You have obviously thought and researched the domain name, and it is good to share some of this background to help inform and persuade the prospective buyer.
    2. You may provide ideas regarding use of the domain name that the potential purchaser would not have considered. This may help turn those browsers into purchasers.
    3. As a convenience to the potential buyer you provide key information (such as registration period and renewal cost) in one place.
    4. It may be an opportunity to counter potential negatives with respect to your domain name (e.g. it is a plural, but in this case the plural is the more frequently used form).
    5. An attractive presentation may engage and encourage people to spend more time browsing your domain names, and some will become purchasers.
    6. It shows that you see value in the domain name, since it is worth the time to provide a detailed presentation.
    Con Arguments

    I believe the majority of domain investors generally are not in favour of including descriptive material. The thinking might be summarized as follow.
    1. A good domain name speaks for itself. If you explain the virtues of the name, it is saying you don't really have confidence that it is truly a great name.
    2. Any serious potential buyer will do her/his own background on the domain name, so there is no need for you to provide the information.
    3. If you outline how the name might be used, and that is not consistent with the ideas that the prospective buyer has, that may limit how they view the name.
    4. If you include a balanced view of the domain, it might bring up negative aspects that the purchaser had not considered, and their view of the domain name will go down.
    5. By including some items (like automated appraisal values or advertiser data) it may turn off some potential purchasers that place no importance on such measures.
    6. I have a huge portfolio. I don't have the time to put into a detailed description for each domain name.
    7. I prefer the standard description provided, for example by Efty, since that has been researched and is better than anything I would write.
     
    Last edited: Jan 26, 2020
  6. kalkar

    kalkar Established Member

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    Thank you for this very detailed reply. I've read your 2018 blog post and it's great, especially when you give the reader a checklist of what to include in the description.

    By the way I have another question about the search and advertiser statistics for the domain name. For my domains normally I check 3 different websites for these information, i.e. Estibot, Ubersuggest,and Keywordtool.io (and I add Godaddy to get one more appraisal).

    The problem is that I find different numbers regarding broad/exact searches and CPCs. Which website do you take the information from? Any advice? Thanks!
     
  7. kalkar

    kalkar Established Member

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    Thank you! Your description template is very useful.
     
  8. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    I am not familiar with all of the sources you mention but I find Estibot a handy source for broad and exact searches and also the CPC info. The one year graph there shows how it has changed as well. I suspect the differences you find are either due to date of information (some search and CPC vary annually a lot - e.g I own a Halloween name and it is way different in different months). Another possibility for new extension differences is the term. For example with frog.science are they doing it in frog or frog science. Estibot show the term thay are using.
    Bob
     

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