Does the page load time of a landing page impact the number of inbound offers you get?

[Arpit131]

The short answer is – yes. As with most things in life, people are busy and the amount of time someone has to wait directly relates to sales. In the apparel world retailers see this happen in-store all the time, long lines at dressing rooms usually means less sales or less items purchased on average. On a website it means less conversions, and when it comes to getting inbound offers on domain names it means, well, less offers.

Morgan Linton did a test :

I am interested to see how the number of inbound offers changes as the page load time goes up. Right now I’ve seen inbounds drop by around 50%

If you’re making your own landing pages, make sure to host them on a fast server and avoid fancy landing pages full of Javascript and large images because at the end of the day, the faster it loads, the more inbound offers you’re likely to get.

Source

 

[NameOmnia]

End users tend to type the name they want to buy in their browser so yes I think that a slow loading landing page could definitely have an impact on the buying process.

I think speed in this case could win over the professional ( or not ) look of the landing page.

The slowness of Efty landings is one of the main reason I am unsure whether to remain with them or not

 

[Doron Vermaat]

Hi everyone, quick update from the Efty team here. We've been really hard at work these last few days to push several big changes live which should result in much-improved load times for your landing pages. I invite everyone to test this for themselves (with their own or another Efty user his domains) but as an example, the domain name as used in the example by Morgan (www.slicecapital.com) gives back a load time of 3.27 s after the updates we just pushed live.

We will keep monitoring the performance like a hawk during the next few days. The load time of your landing pages has our highest priority.

 

[SpareDomains]

Definitely think it matters as all da features in the world kinda turn pointless when the most important feature a quick loading sales lander takes many seconds to load. #1 reason I didn't continue my Efty trail is due to loading time which sucks cause they seem like nice guys with a nice product but with it loading like someone stole their servers overnight and threw it on a shared account gotta stick with my own servers for the time being anyway.

Using Pingdom my sales pages get...

Performance grade A 92
Load time 1.07 s
Faster than 88 % of tested sites
Page size 542.9 kB

Using Google my sales pages get...

Good

88 / 100

This is with google analytics, google recaptcha and a full size background image being used..

 

[SirDrago]

A tool which I can't live without, I scan every site with this before going live.

https://seositecheckup.com

 

[DomainVP]

I optimized mine long ago. 8.48 seconds... dear lord! Here are my results.

Custom fonts, nice background image, and eMail address.

 

[imadoer]

load time is very important!!!! people need to see your name is for sale. and they need to see it quick. people change minds and move on fast...

 

[DomainVP]

The feedback I am getting now is that our pages load in an instant. That's why I urge everyone to test it for themselves (just go to one of your own landing pages and see if you're happy with how quickly the page loads or not). The Pingdom screenshot is simply to illustrate the improvement compared to a couple of days ago.

OpenSans-Semibold.ttf
OpenSans-Regular.ttf

Doron, just a tip... your font file sizes are too big. These ttf files are well over 200kb each! This is massively inefficient for serving web pages of any size. Using a TTF when serving out as many pages as you do is not efficient at all.

Have your dev team look into shrinking that number down to below 30kb total. It is definitely doable without sacrificing quality.

For my landers:
background image: 65kb * I sacrifice some HQ but it's fine for a lander.
font 1: 11kb
font 2: 21kb * yes I'm just over 30kb but these are nice fonts.

So to put that in perspective, my entire page load is less than one of your fonts.

 

[Brandworthy]

Yep, that's why, trying to keep it real.

My bad. 14 years working in enterprise SEO makes me sensitive to most of the junk that is published relating domains and SEO.

 

[Mifuru]

Just use CloudFlare for your real working services.
If domain at parking - speed slow.

 

[frank-germany]

Just use CloudFlare for your real working services.
If domain at parking - speed slow.

Show attachment 65780

dns service providers promise you the world in terms of
speed enhancement

I think thats BS

get a faster dedicated server
and handcode your landing page
and optimise it for speed
will do much more for your overall speed

 

[NameOmnia]

I invite everyone to test this for themselves (with their own or another Efty user his domains) but as an example, the domain name as used in the example by Morgan (www.slicecapital.com) gives back a load time of 3.27 s after the updates we just pushed live.

Thanks for that Doron but with all respect due a page that only has some text, 1 form and a background image should load in less than 1/3 of that time.

It does it with WP that is not the lightest ( with decent hosting of course ) how is it possible that it does not happen with Efty's?

 

[Doron Vermaat]

Thanks for that Doron but with all respect due a page that only has some text, 1 form and a background image should load in less than 1/3 of that time.

It does it with WP that is not the lightest ( with decent hosting of course ) how is it possible that it does not happen with Efty's?

The feedback I am getting now is that our pages load in an instant. That's why I urge everyone to test it for themselves (just go to one of your own landing pages and see if you're happy with how quickly the page loads or not). The Pingdom screenshot is simply to illustrate the improvement compared to a couple of days ago.

 

[NameOmnia]

The feedback I am getting now is that our pages load in an instant. That's why I urge everyone to test it for themselves (just go to one of your own landing pages and see if you're happy with how quickly the page loads or not). The Pingdom screenshot is simply to illustrate the improvement compared to a couple of days ago.

Alright, I have tried with 3 different domains which I had never tested efty with before and the results are much much better.
The first domain loaded almost instantly then it seemed the performance decreased with the 2nd and then worse again with the 3rd.
Overall though a serious improvement

 

[Asfas1000]

I tested with a custom background and I get good times.

Link

 

[frank-germany]

all you need is a dedicated server

I have extensive use of scripts
-like language detection - and using VAT or not
having price set at a certain range or none-
and a large video background

http://fore.de

server is in germany

I d rather have it faster

does somebody know how best to compress a mp4 video?


from stockholm ( europe )

from Dallas:

 

[Brandworthy]

Thanks for that Doron but with all respect due a page that only has some text, 1 form and a background image should load in less than 1/3 of that time.

People have to consider location for all these, and their own, tests. If you are nearer to the Efty servers (Hong Kong) then you will see faster response times. Similar, DNS server running in Germany may be lightning-fast for users in Germany, but what about users half-way around the globe.

@Doron Vermaat you could also look at using hosted versions of jquery so that you're not loading them for each domain. The other thing that will likely make a difference is to optimise the background images. These account for a good % of the delivery overhead.

 

[pokainc]

One thing I had noticed when I randomly spot checked my domains in the recent past with the simple landers (no images), some were loading easily, other were taking several seconds, and others were just not loading at all... after several seconds at some points in time, it would show as if no site existed on that domain address...
then the same names later on the same day would work.. It may not be the official case but it seemed that after a certain amount of searches.. something was happening.. at least temporarily...

That's one of the reasons now I'm testing the nameserver.io plans to have to complement my efty package... to send directly to the offer page of my Efty market site... they load instantly every time at least... but it extra expenses

 

[pokainc]

even though the title does say about ranking , I think the reason why he shared that article was more related to the customer satisfaction in fast loading times... happier customer, more odds of potentially buying

 

[domaintrades]

even though the title does say about ranking , I think the reason why he shared that article was more related to the customer satisfaction in fast loading times... happier customer, more odds of potentially buying

Yep, that's why, trying to keep it real.

 

[Kuffy]

I'm about to remove the full page image on wise accountant because of this.

 

[frank-germany]

splittesting is an art

so are you sure that a potential buyer of the name he wants for his business
will not buy that name when the page loading speed is anoying?

I am positiv he will not care

but there are names that can be easily replaced by others
so here it might matter

I did not use efty
as their page loading time was ridiculously

but
did you really splittest the same landing page on the same domain
and count the inbound offers?


and if that domain gets so many inbound offers
why don't you sell it????


----
so many fake news
you really need to ask and ask again
can this be true??

 

[frank-germany]

Just use CloudFlare for your real working services.
If domain at parking - speed slow.

Show attachment 65780

minifying can easily spoil a script

 

[xn--v4h.com]

I'm surprised this is actually a problem in 2017.

 

[carob]

You want to be under 2s. A given percentage of users abandon a page at each level of loading time - they just never see your wonderful page, end of story.