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Does/Should a Company Be Able to Bypass Premium Registration Fees?

Labeled as question in General Domain Discussion, started by Harrington, Feb 16, 2016

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3
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303

  1. Casey L

    Casey L Top Contributor VIP

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    I was listening to ESPN radio and heard a new advertisement for a loan company called Lending Club. It was a live ad read, so the host said "visit lendingclubloans.com today." I checked them out on Google to see that they also own LendingClub.com, but they do not own Lending.Club.

    I went to see if anyone owned lending.club, which no one does, and the registration fee is $46,000.

    My question is, should a company such as Lending Club have the right to own this domain at the going rate for .club domains or be forced to pay the premium cost?

    *I am not affiliated with Lending Club*
     
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  2. Domain Lead Finder

    Domain Lead Finder Established Member

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    .club and the word premium do not belong in the same sentence IMO

    The definition of the word premium hugely varies when advertising something.
     
  3. korganian

    korganian Top Contributor VIP ★★★★★★★★★★

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    "Lending Club" is actually a deceptive name for that company because all the loans are by "Industrial Bank", not through any type of club or crowd sourcing, as the name implies.
     
  4. techname

    techname Established Member

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    Maybe they don't need to. It is unlikely that a competing company requiring the capital of a bank/lender would want to use a name that could be confused with another business.
     

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