i find it pretty interesting that people are claiming PPC is only for the short term. Well if i had reg a name today, and intend to hold it for a few years(till it matures, or its demand increases), what supports my renewal fees year after year if its not PPC?
I look at PPC as a way to reduce renewal fees, which is a long term game if you intend to hold your name(s) for more than a year or 2. I don't have the skill or knowledge to utilize SEO fully, so i'm more or less dormant in that aspect of making revenue...