Discuss BrandBucket Rejects

[starizec]

My rejected names
R e c y c l i f y
S q u a d T a s k
F e a t f u l
E x c e s i o r

Any thoughts?

 

[platey]

That has never been criteria for admitting to BB, although a bonus if there is association with a valuable keyword. Most 5L pronounceables will not have that, as there are only few 3L words to build combo of LLL+LL around and for 4L words you can add just few letters.

Just go to BB and check newly added names for 5Ls. Tifna is a good name. All prem letters, easy to pronounce, not confusable.

tifna means nothing as far as i know but can be made to mean anything by a new owner

eg it can only be pronounced one way a nice short neat 5 letter .com but i haven't got a clue what its worth

the problem i have is because i can buy them for £7.99 etc i cant add 1000's to the price although i suppose to the right buyer its worth a few quid

 

[platey]

You are spot on, it happens a lot, a successful business does not mean that the name was great, it is only after the fact that the name is accepted and sometimes deemed brilliant.

Business founders name their companies after pets, frat house nicknames, a combination of two words they think sound cool that have no real life meaning etc...So one always has to separate the business idea and the branding/naming concept. Sometimes they work in harmony and other times the business is successful in spite of the name.

one of the best domain names i have seen is sportsdirect.com its so simple eg sports direct and a .com its got everything delivering sports clothing globally

 

[Keith DeBoer]

Still operating at a 50% clip. 3 of my last 6 accepted. Here are the rejects:

Fisqa - Thought it was a pretty solid, pronounceable 5L. A nice take on "fiscal" with a fresh sound that reminded me of Fresca.

FormFrog - Love the alliteration. Versatile too, as it could apply to actual forms, writing, or even fitness.

Techzotic - Texotic likely would be accepted, but I like that this one is specific to "tech" where the other speaks more to texting or textiles. I guess the lack of intuitive spelling hurt this one.

Would love some other feedback.

My 2 cents...........
Fisqa -- A decent 5L. I'm surprised it wasn't accepted.
FormFrog -- Yes good alliteration and frog can be used for a brand but you need it with a strong keyword. TechFrog, DesignFrog etc would be accepted. But form is not a strong enough keyword to anchor a brandable. At least not according to BBs standards.
Techzotic -- Three consonants in a row (CHZ) makes it difficult to say and spell. Texotic might have a better chance.

 

[Keith DeBoer]

mealroute

lots of meal names on BB. I just saw a delivery startup using meal+ name in Vancouver.

foodroute - listed for $5695

Love to hear some feedback.

Some thoughts..............

Food/Route is a noticeably stronger name than Meal/Route but I'm surprised they didn't take MP at an entry level pricing. Food is more general and could be grocery or meal delivery so there is more flexibility there. Also 'food' is one of the top search terms on BB (see seller's newsletters). Meal on the other hand, is very specific and has a rather pedestrian connotation as in free meals, a decent meal, hamburger meal, dog meal, bone meal, meal planning etc. So it is not nearly as desirable as 'food' in my opinion.

 

[hookbox]

Some thoughts..............

Food/Route is a noticeably stronger name than Meal/Route but I'm surprised they didn't take MP at an entry level pricing. Food is more general and could be grocery or meal delivery so there is more flexibility there. Also 'food' is one of the top search terms on BB (see seller's newsletters). Meal on the other hand, is very specific and has a rather pedestrian connotation as in free meals, a decent meal, hamburger meal, dog meal, bone meal, meal planning etc. So it is not nearly as desirable as 'food' in my opinion.

Maybe because FoodRoute is owned by Michael Krell and he doesn't want the extra competition. Call a spade a spade.

 

[platey]

Some thoughts..............

Food/Route is a noticeably stronger name than Meal/Route but I'm surprised they didn't take MP at an entry level pricing. Food is more general and could be grocery or meal delivery so there is more flexibility there. Also 'food' is one of the top search terms on BB (see seller's newsletters). Meal on the other hand, is very specific and has a rather pedestrian connotation as in free meals, a decent meal, hamburger meal, dog meal, bone meal, meal planning etc. So it is not nearly as desirable as 'food' in my opinion.

if i didnt like the concept as much as i do i would sell my givefood.co.uk but for some reason they dont accept .co.uk - i know .com is global etc but they should really accept country specific etc

 

[Recons.Com]

My 2 cents...........
Fisqa -- A decent 5L. I'm surprised it wasn't accepted.
FormFrog -- Yes good alliteration and frog can be used for a brand but you need it with a strong keyword. TechFrog, DesignFrog etc would be accepted. But form is not a strong enough keyword to anchor a brandable. At least not according to BBs standards.
Techzotic -- Three consonants in a row (CHZ) makes it difficult to say and spell. Texotic might have a better chance.

Keith, always interesting to read your take.

Regarding 3 consonants in a row, any idea why m.i.n.d.t.r.o.n.i.x have been just accepted if that is BB standard? I counted 4 consonants in the middle, plus it doesn't help that "-tronix" is normally spelled as "-tronics"...

I agree about Fisqa... Seeing f.o.l.x.i just admitted, don't understand why fisqa did not make it.

Edit: found another one recently listed on BB:

g.r.o.w.th.s.p.i.k.e

That is 5 consonants in a row.

Anyone can explain why f.i.s.q.a is worse than s.q.u.f.f?

I know what ignite means, but what is i.g.n.i.t.i.f.y supposed to mean?

I get the gig with doubling the letters, but weren't there certain rules when it makes sense? How do you explain p.i.x.i.i.e? Would BB accept now -iie names?

I am sorry being back again at indicating specific accepted names, just don't see how to demonstrate ridiculous approach by BB to choosing names by other means.

 

[Galleshem]

Fisqa is a great name imo, it's appealing to say and looks good visually.

Regarding Techzotic, I think it's actually a good name, although there are 3 consonants in a row, it's not too hard to say imo, texotic might be better but it loses it's "tech" root in this case.

 

[platey]

i just saw zodl admitted on bb

zodl is worth the 1795 just for being a 4 letter .com on its own {the branding of it is effectively pure profit}
as it wont be long before any 4 letter .co will be worth $5k without branding if they continue to become scarce

 

[platey]

and nufi on bb is worth the 14,395 all day long great logo short and neat

 

[Recons.Com]

They priced zodl at $1795?! Wow!

Given the 2%-2.5% sale through rate for most unrelated sellers, The owner valued zodl at about $35-$50 range.

 

[platey]

They priced zodl at $1795?! Wow!

Given the 2%-2.5% sale through rate for most unrelated sellers, The owner valued zodl at about $35-$50 range.

i reckon zodl is worth 6-8k ish or nearer nufi's 14k ish

 

[Keith DeBoer]

Keith, always interesting to read your take.

Regarding 3 consonants in a row, any idea why m.i.n.d.t.r.o.n.i.x have been just accepted if that is BB standard? I counted 4 consonants in the middle, plus it doesn't help that "-tronix" is normally spelled as "-tronics"...

I agree about Fisqa... Seeing f.o.l.x.i just admitted, don't understand why fisqa did not make it.

Edit: found another one recently listed on BB:

g.r.o.w.th.s.p.i.k.e

That is 5 consonants in a row.

Anyone can explain why f.i.s.q.a is worse than s.q.u.f.f?

I know what ignite means, but what is i.g.n.i.t.i.f.y supposed to mean?

I get the gig with doubling the letters, but weren't there certain rules when it makes sense? How do you explain p.i.x.i.i.e? Would BB accept now -iie names?

I am sorry being back again at indicating specific accepted names, just don't see how to demonstrate ridiculous approach by BB to choosing names by other means.

My post was:

Techzotic -- Three consonants in a row (CHZ) makes it difficult to say and spell. Texotic might have a better chance.

I was speaking about three specific consonants in a specific invented name. I also gave an example of another version that is shorter but has the same pronunciation. I never said BB had a rule against 3 consonants in a row.

Brandables are very subjective. Everyone is entitled to their opinion and there is no right or wrong. Every marketplace rejects names that they feel are not right for their platform. People have told me that BR accepts a high percentage of their BB rejects. Maybe that's a better place to submit names if you are feeling frustrated.

 

[hookbox]

The only thing good about Tifna and Fisqa is that they are pronounceable but just because a 5L is pronounceable doesn't mean it's a good name. If you started any type of company would you name it this out of the millions of other 5Ls that are available?

If you look at a name before you register it and can't answer yes to this simple question then don't register the name.

 

[Recons.Com]

My post was:

Techzotic -- Three consonants in a row (CHZ) makes it difficult to say and spell. Texotic might have a better chance.

I was speaking about three specific consonants in a specific invented name. I also gave an example of another version that is shorter but has the same pronunciation. I never said BB had a rule against 3 consonants in a row.

Brandables are very subjective. Everyone is entitled to their opinion and there is no right or wrong. Every marketplace rejects names that they feel are not right for their platform. People have told me that BR accepts a high percentage of their BB rejects. Maybe that's a better place to submit names if you are feeling frustrated.

Keith, if someone comments on something it is not necessarily about themselves.

I have stopped submitting names to BB because I don't accept their favoritism showing itself in many things.

Your approach to their rejects is pretty much like "if they rejected it must be not good enough and let me look for the reason". With that approach any name can be found bad, from Microsoft (micro and soft, who wants to be small and soft?), Google (is that go ogle, goo has bad meaning), Apple (too generic) etc.

Techzotic might have 3 consonants, but at least those 3 make just two sounds K and Z, not that hard to pronounce. ND + TR from the example above, on the other hand, is 4 consonants in a row. And it was not a problem for BB to accept.

If they stopped pretending there is a science behind their choices, I would not mind at all. But pretending that they are linguistic experts and branding experts and somehow they do some deep analysis on submitted names is pure BS that I cannot stand.

 

[Recons.Com]

The only thing good about Tifna and Fisqa is that they are pronounceable but just because a 5L is pronounceable doesn't mean it's a good name. If you started any type of company would you name it this out of the millions of other 5Ls that are available?

If you look at a name before you register it and can't answer yes to this simple question then don't register the name.

To say there are millions of other 5Ls is misleading. Yes, there are millions of 5Ls, but most of them don't fit the most desirable combos for branding.

Take tifna. If someone wants Western prem CVCCV pattern, there are only 35152 of those available.

And if you want all Western prem CVCCV or CVCVC or VCVCV pattern, there are only 81120 of those for the whole planet. That is it. And most of them, I am pretty sure, are already under use. Let's say half is available for sale, that still makes just around 40,000 names. Yes, they are even rarer commodity than a random LLLL.com and certainly easier to pronounce/communicate/remember than some LLLLs.

 

[hookbox]

To say there are millions of other 5Ls is misleading. Yes, there are millions of 5Ls, but most of them don't fit the most desirable combos for branding.

Take tifna. If someone wants Western prem CVCCV pattern, there are only 35152 of those available.

And if you want all Western prem CVCCV or CVCVC or VCVCV pattern, there are only 81120 of those for the whole planet. That is it. And most of them, I am pretty sure, are already under use. Let's say half is available for sale, that still makes just around 40,000 names. Yes, they are even rarer commodity than a random LLLL.com and certainly easier to pronounce/communicate/remember than some LLLLs.

Someone looking for a brand isn't looking for a western premium 5L. They don't even know what western premium means and if you are a domainer that is looking for a 5L that is a western premium then you probably have no clue what a brandable is. With 11 million possible combinations and a half a million CVCVC there are tons of options to choose from. Like I said the only thing going for them is they are pronounceable but who cares because there are tons that are pronounceable that are much better then these and that is probably why they were not accepted.

 

[Recons.Com]

Someone looking for a brand isn't looking for a western premium 5L. They don't even know what western premium means and if you are a domainer that is looking for a 5L that is a western premium then you probably have no clue what a brandable is. With 11 million possible combinations and a half a million CVCVC there are tons of options to choose from. Like I said the only thing going for them is they are pronounceable but who cares because there are tons that are pronounceable that are much better then these and that is probably why they were not accepted.

They might not be looking for Western Prem, but they might be looking for a meaning/association, acronym etc. and for those Western Prems work the best for most.

That is why Western Prem random LLLL trades double/triple of the price of random LLLL with other letters in it and pronounceable LLLL with all prems might command even higher premium.

Take TIFNA. NA in the end can mean North America and for company to bring meaning to the brand, they'd need just to work with TIF. How about, Trade, Investments, Funds, North America?

And even when they are not looking for meaning, the pronunciation with those letters is closest to natural.

 

[hookbox]

They might not be looking for Western Prem, but they might be looking for a meaning/association, acronym etc. and for those Western Prems work the best for most.

That is why Western Prem random LLLL trades double/triple of the price of random LLLL with other letters in it and pronounceable LLLL with all prems might command even higher premium.

Take TIFNA. NA in the end can mean North America and for company to bring meaning to the brand, they'd need just to work with TIF. How about, Trade, Investments, Funds, North America?

And even when they are not looking for meaning, the pronunciation with those letters is closest to natural.

There are easier ways to gamble. Take every 5L that ends in NA and it leaves you with 17,576 names. 6,285 names are taken which leaves you with 11,291 5Ls available that end in NA. Doesn't seem like a viable market to invest in IMO. It's better to find true brandable 5Ls that have real marketability.

 

[Recons.Com]

There are easier ways to gamble. Take every 5L that ends in NA and it leaves you with 17,576 names. 6,285 names are taken which leaves you with 11,291 5Ls available that end in NA. Doesn't seem like a viable market to invest in IMO. It's better to find true brandable 5Ls that have real marketability.

Now take every 5L that ends in NA and limit to western prem CVC and you have only 676 possible combos. Something tells me 90%-100% of those are taken. Care to check?