Baidu has released the latest (April) numbers on how Internet users come to a website, and the trend is very favorable to domain names.
VISIT METHOD PERCENTAGE
Direct 42.40%
Referral 30.22%
Search 24.27%
Directory 2.34%
Social media 0.77%
This shows direct (type-in) traffic is the No. 1 source of visitors to a website, and this traffic is trending up as well, increasing from 41.68% in March to 42.40% in April. This means more and more Chinese users are using domain names directly to come to visit a website.
On the contrary, source of visitors from search has dropped from 26.22% in March to 24.27% in April, showing the decreasing importance of search engines in China. Surprisingly, social media are practically insignificant in playing any role in this respect.
Source
VISIT METHOD PERCENTAGE
Direct 42.40%
Referral 30.22%
Search 24.27%
Directory 2.34%
Social media 0.77%
This shows direct (type-in) traffic is the No. 1 source of visitors to a website, and this traffic is trending up as well, increasing from 41.68% in March to 42.40% in April. This means more and more Chinese users are using domain names directly to come to visit a website.
On the contrary, source of visitors from search has dropped from 26.22% in March to 24.27% in April, showing the decreasing importance of search engines in China. Surprisingly, social media are practically insignificant in playing any role in this respect.
Source
