Dan.com - Direct Typins Versus On-Site Search Data

[steven55]

The other important thing would be to know whether:

-Buyers go to Dan and search for a keyword to get to the domain.
OR
-They just type in the domain name and it happens to be a DAN lander.

 

[xynames]

The other important thing would be to know whether:

-Buyers go to Dan and search for a keyword to get to the domain.
OR
-They just type in the domain name and it happens to be a DAN lander.

Let's call "-Buyers go to Dan and search for a keyword to get to the domain." - DAN marketplace traffic.

My thread here analyzes the traffic related to when people go to Dan and search to get a domain, i.e. marketplace traffic. My data are empirical, based on how well my exact same 1500 domain portfolio performs across different marketplaces. Based on these data, the answer to your question would be, the traffic at DAN comes almost entirely from, as you put it, typing in the domain name and it happening to be a DAN lander, given that my sales at DAN marketplace are zero for the exact same portfolio over the exact same period of time when these same domains have been selling like gangbusters at other marketplaces.

If DAN marketplace traffic were in any way significant, my domains would have sold just as well at DAN marketplace as elsewhere: they did not.

 

[steven55]

My thread here analyzes the traffic related to when people go to Dan and search to get a domain, i.e. marketplace traffic. My data are empirical, based on how well my exact same 1500 domain portfolio performs across different marketplaces. Based on these data, the answer to your question would be, the traffic at DAN comes almost entirely from, as you put it, typing in the domain name and it happening to be a DAN lander, given that my sales at DAN marketplace are zero for the exact same portfolio over the exact same period of time when these same domains have been selling like gangbusters at other marketplaces.

Thanks, very useful analysis at the pointed thread !

 

[Jurgen Wolf]

Endusers think about the domain names... not about the domain marketplaces...
Only domainers search for liquid bargains there...
So endusers go to the domain registrars or directly to the desired domain...

Afternic listings are displayed on GoDaddy - and that's why it generates a few times more sales than any other platform.

 

[steven55]

So endusers go to the domain registrars or directly to the desired domain name...

So endusers might not be going to Sedo too ?
Because Sedo too is not a registrar as such..

And, until a BIN is assigned to the listed domain, the listing won't appear even on any of the Afternic or Sedo networks..

Just trying to understand, not contradicting anything here..

 

[Jurgen Wolf]

Yes, Sedo will not help you - if your domain is not parked there.

Some registrars from those networks participate in MakeOffer domains as well...
But if you want 100% coverage - it must be BIN.

 

[steven55]

Yes, Sedo will not help you if your domain is not parked there.

Some registrars from those networks participate in MakeOffer domains as well...
But if you want 100% coverage - it must be BIN.

Thanks !

So even on Sedo, most of the time, its the network and not their own search that guides the end user to the domain listing..

 

[Jurgen Wolf]

Most enduser sales on Sedo - from the direct visitors to the parked domains.

 

[xynames]

I think endusers do find domains at Sedo, Afternic, DomainAgents and DynaDot marketplaces because after I sell domains there I notice that the domain typically becomes a website, not merely offered for re-sale.

And I do not park my domains (as far as the For Sale landing page) anywhere except on my own server, my own landing page.

 

[Jurgen Wolf]

After GDPR - DomainAgents disturb me very rarely.
This channel is almost dead.

 

[steven55]

I think endusers do find domains at Sedo, Afternic, DomainAgents and DynaDot marketplaces because after I sell domains there I notice that the domain typically becomes a website, not merely offered for re-sale.

But still, this could mean that the end users are perhaps going to individual registrars who are on Sedo and Afternic networks ?
And not to Sedo and Afternic directly, I mean..
But I feel quite a many end users are aware of Sedo and Flippa too.

Dynadot anyway is a registrar, so yes the end user comes here looking for a domain..
DomainAgents- I have no idea.

 

[Jurgen Wolf]

Flippa is popular only among SEO specialists...
Just regular endusers are rare there.

 

[steven55]

The key point also is, which are the marketplaces where end users possibly go searching for domains ?
Flippa, Sedo ...

Which marketplace(not registrar) searches are helping domain exposure ?

I think one of them could be Flippa..

 

[Jurgen Wolf]

Why to search via 3rd-parties if you can type it directly into the addressbar???

 

[steven55]

Why to search via 3rd-parties if you can type it directly into the addressbar???

You mean type-in ?

 

[Jurgen Wolf]

Yes, type-in method is primary for almost all endusers.
They check it at registrar... if domain is not available/listed - they go to this domain...
The most popular scenario.

 

[steven55]

All in all, we may summarize it as:

-It is best to list at Afternic and Sedo, preferably with BIN at one of them.
The network of their registrars are the main catalysts causing sales.

-Generally, end users search at Registrars OR type in the domain in the address bar directly.

-It is not clear whether the end users actively go to market places like Flippa or any other.

-Where one has a landing page is not much important to get additional exposure.
It could be best to have own landing pages to avoid extra commissions..
But they should look trustworthy and professional.(like those provided by some of the market places)

Thanks a lot to Jurgenwolf and Xynames for their inputs!

Please feel free to challenge these conclusions..

 

[equity78]

I think endusers do find domains at Sedo, Afternic, DomainAgents and DynaDot marketplaces because after I sell domains there I notice that the domain typically becomes a website, not merely offered for re-sale.

And I do not park my domains (as far as the For Sale landing page) anywhere except on my own server, my own landing page.

Do you get a lot of sales from DomainAgents?

 

[xynames]

DomainAgents - on and off.

 

[carob]

At Dan.com if you use Google Analytics and Dan.com landing pages that show your domain in the address bar, you can count views of the landing page vs views of the make offer/buy page.

Views of the make offer/buy page are on another url, and if you click on a domain from a marketplace search, it takes you to that page with a url pattern like https://dan.com/buy-domain/example.com

Based on that I would say I get very little marketplace traffic on Dan.com, but lots of type-ins.

 

[carob]

On Sedo previously if a domain was parked there you had to click to get from the parking page to the make offer/buy page. The make offer/buy pages got way less traffic, or none. Sometimes you would see traffic on the make offer/buy page with none on the landing page - that traffic presumably came from Sedo's marketplace search, or from Sedo partner network links. Sedo partner network sales are identified as such to you because of the higher commission.

But now that you can use sales landers at Sedo and their stats have gone mad, none of this really applies.

 

[steven55]

On Sedo previously if a domain was parked there you had to click to get from the parking page to the make offer/buy page. The make offer/buy pages got way less traffic, or none. Sometimes you would see traffic on the make offer/buy page with none on the landing page - that traffic presumably came from Sedo's marketplace search, or from Sedo partner network links. Sedo partner network sales are identified as such to you because of the higher commission.

But now that you can use sales landers at Sedo and their stats have gone mad, none of this really applies.

Thanks.
This is an attempt to understand whether a large number of buyers (end users /high end resellers) directly go to Sedo for buying domains.
This will also help to understand whether the promotions like Sedo "Home Show cases" or "Direct Auctions" get good attention from these buyers..
Or is the Sedo marketplace mainly selling based on the Sedo network and type-ins..

 

[boker]

Thanks.
This is an attempt to understand whether a large number of buyers (end users /high end resellers) directly go to Sedo for buying domains.
This will also help to understand whether the promotions like Sedo "Home Show cases" or "Direct Auctions" get good attention from these buyers..
Or is the Sedo marketplace mainly selling based on the Sedo network and type-ins..

In my experience, more than 50% of the leads/end users will come from whois/landing pages(no matter which) The rest of them, will be shared between marketplaces, with godaddy/afternic having the biggest share, than sedo, other marketplaces and registrars marketpaces. For example, there are end users who used once/multiple times one marketplace and they will use it for the next purchases until they have a bad experience. Also, if an end users has domain already with one registrar( namesilo, epik, dynadot, godaddy) they will be inclined to use their marketplaces first). The main idea is that the main resource of leads will come from own landing pages/whois, but it helps listing in as many places, so that you will not loose some end users.

 

[biggie]

Hi

this month I have received three offers on 3 different domains at sedo and all were made from visitors browsing sedo marketplace.
as noted by the % of commission, if a sale is made

imo...

 

[steven55]

this month I have received three offers on 3 different domains at sedo and all were made from visitors browsing sedo marketplace.
as noted by the % of commission, if a sale is made

Thanks!

It will be nice to know:
-Roughly, after how long did you get these offers after listing?
-Had you put any of these on Homepage Showcase anytime?
-Were these without parking at Sedo ?