auctions CustomerService.com goes to auction @ $2.1 million

[Julio]

Just saw the news at domaining.com that CustomerService.com is going to auction @ $2.1 million.

Domain names that are memorable and search-engine friendly are branding gold, which is why companies fight for the right to own them, sending their value into the mega millions. You might think it’s insane to spend millions on a simple Internet web address, but the right .com URL could turn an ordinary business into a household name that would otherwise take years to get on people’s radar and cost almost as much in marketing, if not more.

https://www.forbes.com/sites/shephy...n-name-goes-to-auction-for-2-1m/#6021250b7150

 

[AZEEE]

"Is going to auction". Good hype, the title of the article. Obviously a sponsored text, a pretty good sales pitch promoting the "exclusive silent auction". Interesting and innovative approach, including this part:

To support those veterans who have served us,1% of the sale of this domain will be gifted to the Institute of Veterans & Military Families to support their mission, "In Service to Those Who Have Served."

Great PR job all around! Will the name fetch anything close to the $2.1 mil minimum bid? I seriously doubt that. The auction holder seems to agree and has built in a safety valve:

We reserve the right to accept "Buy It Now" offer prior to auction.

Smart!

200% Agreed

Very clever move...

 

[Grego85]

CustomerService.com is itself a brand name, an epic one!

 

[AuctionBio]

Just saw the news at domaining.com that CustomerService.com is going to auction @ $2.1 million.


https://www.forbes.com/sites/shephy...n-name-goes-to-auction-for-2-1m/#6021250b7150

btw, who cares about the opening price for any domain, yes domain is premium one, first I thought it actually sold for this price, than was scratching my head that its yet to be put on the auction.
but till now marketing has been smartly done. See we are discussing about this and it is getting more and more marketing.....

 

[bashariqbal]

Customer service is a big business, just look at zoho, zendesk, freshdesk., etc. And it can be sold for such a big figure only if they can entice big players to the party otherwise its worth is just between high 5-figs or low 6-figs. IMO