auctions CustomerService.com goes to auction @ $2.1 million

[Julio]

Just saw the news at domaining.com that CustomerService.com is going to auction @ $2.1 million.

Domain names that are memorable and search-engine friendly are branding gold, which is why companies fight for the right to own them, sending their value into the mega millions. You might think it’s insane to spend millions on a simple Internet web address, but the right .com URL could turn an ordinary business into a household name that would otherwise take years to get on people’s radar and cost almost as much in marketing, if not more.

https://www.forbes.com/sites/shephy...n-name-goes-to-auction-for-2-1m/#6021250b7150

 

[Domains - Wanted]

Just saw the news at domaining.com that CustomerService.com is going to auction @ $2.1 million.

"Is going to auction". Good hype, the title of the article. Obviously a sponsored text, a pretty good sales pitch promoting the "exclusive silent auction". Interesting and innovative approach, including this part:

To support those veterans who have served us,1% of the sale of this domain will be gifted to the Institute of Veterans & Military Families to support their mission, "In Service to Those Who Have Served."

Great PR job all around! Will the name fetch anything close to the $2.1 mil minimum bid? I seriously doubt that. The auction holder seems to agree and has built in a safety valve:

We reserve the right to accept "Buy It Now" offer prior to auction.

Smart!

 

[MapleDots]

Hell for that Money I would just add a word and pay the reg fee.

Lets see if we can make a good .com

CustomerServiceGateway.com - registration fee

CustomerServiceGate.com - registration fee

CustomerServicePort.com - registration fee

CustomerServiceGo.com - registration fee

CustomerSerwiz.com - registration fee

The domains above where all available when I made this post.

Go ahead, feel free to register them and save 2.1 million.

Happy hunting

 

[Name Trader]

Nobody is going to buy this domain and rename their business to Customer Service. Their brand is already established. And what is a company that names itself Customer Service? Would I go there for my Insurance, to buy a Jet? Or what. Toys.com made sense at $5M. CustomerService.com? I'm not so sure about.

Don't get me wrong. It's a nice domain. But will it sell at that price? I'd like some idea as to who would by this domain? And how they would monetize it?

Oh. And in the quoted article there was no mention of where or when the auction is. Was this just a fluff piece? Or where, when, is it for auction.

 

[urlurl]

good luck, bit of a steep price IMO;

highest (known) sale with customer in it was 'customer portal . com' for $10k in 2009
'customer relations .com' - only sold for $5,200 in 2013

 

[UmerK]

I got VRCustomerService :D I guess i will have to keep an eye on this one to see if it sells well

 

[MapleDots]

not if you build a business worth $10m.

Hate to say it here though....

So I guess Apple should go out and buy ComputerRepair.com just so they can sell more Apple Care. It does not make sense to pay that much for CustomerService.com. The people selling these domains are trying to hype us up and it makes the real business of buying and selling domains almost unreachable.

I am happy selling domains in the 5k range, I like making an occasional big sale but look at the facts. Actual sales of .com's in dollar figures are declining. I think we are being herded by a few big players into believing these domains command millions. THEY DO NOT!!

It's a blessed few that have a business doing that, the rest of us are feeding off the bottom. Largest sales for me was 75k. I was ecstatic and aim to shoot for that. If I get a big break great but I hate these fake articles hyping domains that are not worth as much as they claim. They are spoiling it for real every day domainers, everyone sits on domains hopping for the huge payday when we should be buying and selling at realistic numbers, we would all be better off.

Not hyping on you, just saying that we need to get real or all but the elite will go out of business.

 

[MapleDots]

That's a great name indeed, but I like AlwaysHere.com better. What do y'all think?

HeHeHe, let me guess.... you own that one.
It's actually a really good name and it took me a day to respond to you because when I really thought about it you make a lot of sense....

Imagine a customer Service Company called Customer Service or one called Always Here....

Hmmm, just saying.... I can see your point.

I think the best idea is to call up the people selling CustomerService.com and tell them you have a domain for them at a bargain basement price of 1 million. Hype it up and tell them of all the profit they are missing by not owning it.

 

[cdboard]

go non-.COM and save a bunch.

a quick look at godaddy and sedo showed some affordable "customer.____" and "customerservice.____" domains

 

[MapleDots]

I did not scoff at the domain, I simply stated I would just add a word and save myself a few million

I do the vast majority on .ca domains, so I have other tools I have used for many years.

#CommonSenseAdvice: A fool and their money are soon parted. A ton of the most expensive domains ever sold are now gathering dust (as in not used) or resold for lower amounts. I can start a topic and list them if you like.

Edit: PS. Of course the term fool was not directed at you. Needed to clarify that.

 

[slader23]

250k to 750k would be reasonable...$125k is on the very low end but not completely out of the realm of possibility. 5 figures....never gonna happen...I mean...how much did they invest to acquire the name?If I spent 50k buying this...there is no way I'd sell for less than 2X, at that point imho it wouldn't be worth investing. Despite the negative press, there is still a chance this name goes for 7 figures..not at the BIN but maybe at $1.0mn to $1.5mn if there is a big player out there that thinks this domain will give them an edge.

Also, listing exuberant bin's is a selling tactic... $2.1mn Buy Now gives anyone putting up offers below that price the belief that they can get a cut price deal. The seller's might only want mid-high six figures for it, it's all a matter of perception. There is definitely a well thought out strategy behind the price, auction structure and the release of press regarding this name. Nothing is what it seems.

 

[deez007]

"Is going to auction". Good hype, the title of the article. Obviously a sponsored text, a pretty good sales pitch promoting the "exclusive silent auction". Interesting and innovative approach, including this part:

To support those veterans who have served us,1% of the sale of this domain will be gifted to the Institute of Veterans & Military Families to support their mission, "In Service to Those Who Have Served."

Great PR job all around! Will the name fetch anything close to the $2.1 mil minimum bid? I seriously doubt that. The auction holder seems to agree and has built in a safety valve:

We reserve the right to accept "Buy It Now" offer prior to auction.

Smart!

Hahhah I'm glad I'm not the only one what was able to "read between the lines" and pick up all the hype and marketing blurb.

 

[LarryDomain]

That's a great domain. hope it sells for top dollars.

 

[DomainVP]

I did not scoff at the domain, I simply stated I would just add a word and save myself a few million

I do the vast majority on .ca domains, so I have other tools I have used for many years.

A fool and their money are soon parted. A ton of the most expensive domains ever sold are now gathering dust or resold for lower amounts.

So now I refer to myself as a Domain Property Agent when conversing with my clients.

NameBio is an industry standard in domain name sales reporting for all popular extensions. I'm just not sure how a domain property agent involved in the industry since 2002 wouldn't know that.

Having an opinion is fine, everyone has one, but following up an opinion with "what is NameBio" does not reinforce your opinion.

As for this domain.

There are many customer service operations out there that might have a billion dollar idea and a multi-million dollar monthly income. Imagine a service that would contact various customer service for you and you only had to pay $10/mo, and they could get the results that you are looking for.

Or that same company could rebrand and offer high-end call center services at the enterprise level. When you eat at a high-end place do you wear your workout clothes, or do you wear your nice attire? CustomerService.com is the best address for branding yourself as the authority for CustomerService.

This is the domain for them.

Plus if the business takes off and another company is interested in an acquisition they can add the price of the domain to their valuation anyway.

So my advice... think big, stop thinking in terms of simple websites, registration costs, and small money. It's the biggest mistake this industry makes on a consistent basis.

Good night, and good luck.

 

[Name Trader]

They're calling it a "silent auction" and it's happening at... www.customerservice.com

Thanks. So they can only afford a free WIX page for their domain. It doesn't fill me with a lot of confidence.

 

[Name Trader]

Thanks for that, now I can keep an eye on it. The proof is in the pudding... lets see what it sells for.
Hopefully they have a time frame or this could turn into a 3 year discussion.

I predict this domain won't sell. IMHO It's maybe worth $125k. But I think that's on the high-side.

 

[Domains - Wanted]

Thanks for that, now I can keep an eye on it. The proof is in the pudding... lets see what it sells for.
Hopefully they have a time frame or this could turn into a 3 year discussion.

"Deadline for Entry to Auction: April 21st, 2017"

I predict this domain won't sell. IMHO It's maybe worth $125k. But I think that's on the high-side.

Yep. They don't believe their own hype, of course:
"Auction will be held online. All selected participants will be allowed to submit one bid on behalf of their party. Bids will remain anonymous.
We reserve the right to accept "Buy It Now" offer prior to auction."

Oh, I think it will sell, but not for anything in the millions or even hundreds of thousands. Mid to high $xx,xxx most likely. Maaaybe low $xxx,xxx.

 

[MapleDots]

I'll say my 2cents on this beautiful domain name.

Some members pointed out about "How would you monetize it?" I'm not really sure but If I were to own this name. I would use it to "Target" my competitor customers that are searching for "Customer Service" thousands of times per month.

At the top of the site I would say "Are you getting the right customer service? If not switch over to...."

Very valid Julio but...

If I sell widgets then I need the Domain WidgetCustomerService.com and I cannot help the people calling in about Car Repair Customer Service.

So the big question is.... What is Customer Service? Can I just call a customer service company and talk to them about anything? If I sell domains then would DomainCustomerService.com not be better?

Lets look at an email address:

[email protected]

[email protected]

Which one tells the client more about your company?

Sorry but I don't get it, a customer service company has to have a topic, what is the customer service for?

Yes I like customerservice.com and would kill to have it but if the manager of my widget company bought it for two million he would be without a job pronto.

 

[MapleDots]

HeHe, it will be fun to watch which ones actually get registered and how long it will take.

 

[Sinh]

"Is going to auction". Good hype, the title of the article. Obviously a sponsored text, a pretty good sales pitch promoting the "exclusive silent auction". Interesting and innovative approach, including this part:

To support those veterans who have served us,1% of the sale of this domain will be gifted to the Institute of Veterans & Military Families to support their mission, "In Service to Those Who Have Served."

Great PR job all around! Will the name fetch anything close to the $2.1 mil minimum bid? I seriously doubt that. The auction holder seems to agree and has built in a safety valve:

We reserve the right to accept "Buy It Now" offer prior to auction.

Smart!

Not smart.....it is very smart

 

[Justin Matmor]

How does one get this information?
I would love to be able to search sold domain prices.

www.namebio.com

 

[Jv1999]

How does one get this information?
I would love to be able to search sold domain prices.

Hun <3 it's namebio.com

 

[DNWon]

Looking at that site $69 seems to be one of the more popular selling prices.

I think you are looking at the NameJet Auction ad in the right margin where their minimum bid starts at $69. You have to either use the Daily Market Report or the Search function at the top of the page to search for SOLD domain sales.

Just saw the news at domaining.com that CustomerService.com is going to auction @ $2.1 million.

I own CustomerServInc.com and I'm willing to let it go at slightly less than 2.1 mil.

 

[DomainVP]

Lets see if we can make a good .com

How does one get this information?
I would love to be able to search sold domain prices.

The first person to scoff about this domain and tell us what a 'good domain' is, has also never heard of NameBio.

#ProAdvice

 

[MapleDots]

NameBio is an industry standard in domain name sales reporting for all popular extensions. I'm just not sure how a domain property agent involved in the industry since 2002 wouldn't know that.

Because the vast majority of .ca names are not reported there, instead they are discussed on private forums.
The fact that I just joined nP means I have not had too much interest to look outside of Canada.

That said I do find a lot of these so called large sale articles are put out by the very people trying to sell the domains. History is already on my side with some of the biggest sale domains not in use. Anyone that spends that much money on CustomerService.com is foolish indeed. Imagine how many good quality domains could be procured for that much money.

Example.... huge sale o.co - now back to overstock.com
That was a huge sale and a huge waste of money.

I'm just saying that multi million dollar purchases very seldom work out for the buyer. In the case of overstock the o.ca meant nothing. They already had a prime domain. Now if they decide to buy WebSales.com for 2.3 million or something it would be another mistake. How would they make more money off that one?

Anyone who can afford to buy CustomerService.com will already be successful, I doubt they will ever make the profit back on that domain.

That is my opinion of course and all I can say is I agree to disagree on that one.