The rise of the ‘snackfluencer’ has shown how chocolate and confectionery continues to drive real engagement and excitement from social media users,” Patino says.
He started the Chocolate Society 11 years ago with his brother, Alasdair, after spotting an opportunity. Or, rather, an available domain name, chocolate.co.uk, which they bought for an unspecified amount. The fact they had no experience in making chocolate did not bother them. They had a killer domain name so the rest would figure itself out.
Read more (guardian)
He started the Chocolate Society 11 years ago with his brother, Alasdair, after spotting an opportunity. Or, rather, an available domain name, chocolate.co.uk, which they bought for an unspecified amount. The fact they had no experience in making chocolate did not bother them. They had a killer domain name so the rest would figure itself out.
Read more (guardian)
