Can you put AdSense and Casale on the same page?

[Paddy]

Hi,

Does anyone know if its ok to you put Adsense and Casale ads on the same page? Was told that adsense is ppc and casale is cpm therefore its ok- is this true?

Tks in advance for all feedback.

 

[weblord]

the answer is no, both demands top placement on any pages and cant be run as alternative ads
http://casalemedia.com/terms.html

Publisher Agreement
This Publisher Terms and Conditions Agreement (hereinafter the "Agreement") shall govern participation in the Casale Media online advertising network (the "Network"). By participating in the Network, you are agreeing to be bound by these Terms and Conditions. The term "Publisher" shall refer to any individual or entity who accepts the Terms and Conditions of this Agreement by submitting the required information for approval ("Membership") in the Network and checking the "I Agree" checkbox. Upon approval, Casale Media will provide to the Publisher advertising HTML codes ("Ad Codes") to allow the Publisher to serve advertisements on its approved websites.

1. Relationship. These Terms and Conditions:

(a) set forth the entire agreement between the parties and supersedes prior proposals, agreements and representations between the parties, whether written or oral, regarding the subject matter contained herein;
(b) may be changed at any time by Casale Media, however, Casale Media will provide notice via email upon such changes;
(c) may be executed in any number of counterparts, each of which shall be an original and all of which shall constitute together but one and the same document.

2. Publisher Obligations. As a Publisher, You agree not to:

(a) generate traffic to your website utilizing any of the following methods: listings on newsgroups, unsolicited bulk commercial e-mailings, instant messenger postings, chat room postings;
(b) engage in any form of fraudulent traffic generating methods including: robots, spiders, auto-spawning browsers, auto reloading, meta refreshes or any other form of fraudulent and artificial traffic;
(c) receive traffic from websites that contain materials that are deemed offensive or illegal in nature. This includes but is not limited to, websites promoting mp3, warez, EMU, ROM or pornographic materials;
(d) change or alter the Ad Codes provided by Casale Media in any way;
(e) place Ad Codes on pages of the following nature: blank pages with no content, pages that only contain advertisements. Furthermore, the Publisher agrees not to place Ad Codes on pages that are password protected;
(f) place Ad Codes on any root domain not specifically approved for membership within the Network;
(g) place Ad Codes on any webpages that launch more than one pop up or pop under window.

If Publisher Obligations as outlined above are not upheld, any such actions will lead to account termination and all funds generated from said actions will be forfeited.

3. Casale Media Network Policies. As a Publisher, You acknowledge that:

a) your account will be monitored continuously by both the Casale Media traffic department and the proprietary Fraud Track Technology built into the Casale Media online advertising network. In the event Casale Media deems a Publisher's account to be outside the acceptable bounds for traffic quality, Casale Media will terminate the account. In the event traffic quality drops below the acceptable average for only a specific website within a Publisher's account, Casale Media will request that the Publisher remove the website from their account. Failure to do so will result in termination of the Publisher's membership;
b) membership in the Casale Media online advertising network is subject to prior approval by Casale Media. Casale Media reserves the right to refuse service to any new or existing Publisher, at its sole discretion, with or without cause. Approval of membership in the Casale Media online advertising network is limited only to the specific root domain for which the Publisher has applied for approval.
c) 728x90 leaderboard, and 120x600 skyscraper creative must be placed above the fold on an 800x600 pixel screen (within 500 pixels of the top of the webpage) so they are viewable without scrolling; 300x250 medium rectangles must be placed above the fold on an 800x600 pixel screen (within 500 pixels of the top of the webpage), unless the ad format is placed in-text. For clarification on what qualifies as in-text placement, please email the publisher support department before ad placement to ensure that you are in compliance with these terms and conditions.
d) Casale Media provides free default redirects or default campaigns in the event that Casale Media is unable to fill 100% of a Publisher's available inventory with paid advertising. Under no circumstances does Casale Media guarantee to fill any percentage of a website's inventory with paid advertising. In the event that a Publisher chooses not to specify a default, Casale Media will display 'house' ads and/or 'AdCouncil' Public Service Announcements (PSAs) when paid advertising is unavailable. These 'house' and 'AdCouncil' ads are not paid advertising and may also be displayed on Publishers' websites when technical difficulties require it;
e) Casale Media is the sole owner of all website, campaign, and aggregate user data collected by the Casale Media network. Advertisers have access only to website and aggregate user data that is collected as part of their campaign(s). Publishers have access only to campaign and aggregate user data that is collected through the use of their inventory.

https://google.com/adsense/policies?hl=en_US

Competitive Ads and Services

We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services. If you have elected to receive contextually-targeted Google ads, this would include all other contextually-targeted ads or links on the same page as Google ads. This would also include ads throughout the site that mimic Google ads or otherwise appear to be associated with Google on your site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads do not mimic Google ads. If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads. We do allow affiliate or limited-text links.

however you can still accept cpa (PER action - per sale) - affiliate program referral link and place on same page as your google adsense and still accept direct ads from members or from other people.

hth

 

[Paddy]

Thanks weblord... great help.

 

[profilepeep]

I have run casale and adsense on my pages for about a year without issue.

I have even had casale review my pages several times.

reread there, casale just requires to be above the fold with certain ad sizes. This is pretty much standard with all CPM programs

 

[Mark]

If you read Google's TOS , I believe they have something about this .... Casale is considered strictly CPM - But Google also pays on CPM now and many Casale ads may overlap / interfere with them.

I'd email Google to be safe before doing it - Just because Casale had no problem doesn't mean google will agree