"We're delighted to see applications from such a breadth of businesses and categories worldwide," said Khashayar Mahdavi, CEO of Telnic. "Trademark owners have obviously got the message that .tel is a huge departure from .com-type domains that host web content and is instead an innovative platform for communications."
Within the first minute of Sunrise (the two-month period for trademark holders to apply for their .tel domains), Google, Apple, Microsoft, News Corporation, MySpace, Amex, BP, FedEx, Virgin, Sony, Gap, Visa, McDonalds, Orange, MTV, Dell, Coca-Cola, Vodafone, Honda, Intel, BlackBerry, P&G, Starbucks, Subway, Johnson & Johnson, Dominos, Cisco, Unilever, Best Buy, British Airways and Victoria's Secret amongst others had all applied for their .tel domains. Other applications included:
- Prestige Brands: Jimmy Choo, Ferrari, Maserati, Versace, Tiffany & Co, Porsche, Lamborghini, Davos-Klosters, St. Moritz, Marks & Spencer, Bose, Hermes, Patek Philippe, DeBeers, Rolex, BMW, Orient Express, Ugg, Christian Dior, Faberge ...