The secret to greatness with .tel:
1) tell every domainer how
highly brandable it is and how it's going to revolutionize contact management

2) tell every domainer about how other successful buyouts of the past turned out and suggest to them that they don't want to miss the boat this time.
3) Enthusiastically Promote any and every piece of news related to .tel
4) Turn news unrelated to .tel into news about how great .tel is (see #3)
5) Overly exaggerate any use by F500 corporations. They're not using it to protect their brand, they're backers of .tel!
6) Report every sale of .tel and convince domainers who haven't yet bought in (see #2) that they should.
7) Convince yourself that naysayers are just angry they missed out.
8) Sell whatever you do buy before everyone figure out how worthless the extension is
9) Find a new landrush to invest in