Call To Action Domain Names

[hawkeye]

I've seen a lot of mention and recent hype on 'Call To Action Domain Names' and how they are the 'new trend' in domaining, as they are great for advertising, promoting, and brand recognition. I even recently regged one due to an article I was reading on them. HowCanWeServeYouBetter.com / HowCanWeBetterServeYou.com. Kinda long, but a phrase we are all familiar with, and see and hear quite often. And as many phrases and promo tag lines, do have more than 2-3 words, it would appear that long may not be so much a detriment any longer, if it is a retainable saying.

So I was wondering what others thought about these types of names and their potential and investment worthiness.

 

[gazzip]

I think the biggest problem may come from the sheer amount of possibilities when reging actual phrases, you may have to sit on them for many many years to find the right enduser, the marketing Gurus can always think of somthing else if they have to.

Just saw this on the TV a few nights ago - www.coldisthenewhot.com :hehe: ad campaign by Aeriel



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[deleted984054565403]

You'll break the site if you had to list all the new Call-to-action campaigns that are out right now.

I'm a big believer in these types of names. They're really difficult to buy or register, since, as gazzip mentioned, there are so many possibilities.

Ad-heavy corporations like them because it gets users to acknowledge that they're online. It helps them to learn more or continue a story -- Amp Energy's WalkOfNoShame.com, for example.

Just be smart when registering or buying and don't get too carried away. :p

 

[equity78]

Agree with Steve and Gazzip, I think they are great to use for a website but not from a domaining aspect. I think they use these instead of paying the big $$$ for a great generic word. You can use another word to make the same basic "call to action" instead of paying $5000 for a domain. Not that there will not be some because the ad agency is lazy. Again IMO

 

[ripley]

To me, these are in the same boat with brandables. They're being used, clearly, but who knows when anybody might want what you've specifically registered. It's not a bad idea, but I would rate any of these kinds of names in my own portfolio as a long position and be prepared to keep sustaining the regfee for some time.

ripley.

 

[maxeaus]

Cold is the new hot, LOL. Keep in mind these types of trends created by "Marketing Gurus" change as often as the wind direction.

I would be very carefull in regging hundreds of phrases on the off chance you may sell one. Not a domainers invesment i think as previously mentioned.

 

[gazzip]

..another thing to consider is that most of them will probably be promoted/used/marketed on TV, magazines, billboards or the radio IMO

....so do you buy the .com or the .TV ...or do you buy them both ??

That still leaves them the .info or the ccTLD which would also be very suitable for such a task. The possibilities are endless.

I think they're more like a disposable short-term marketing tool similar to a poster, the brand has already been built but people are becoming immune to Big Brand advertising so they're looking for something else to catch peoples attention !


JMO


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[hawkeye]

Some good points here. I don't see them as 'big' dollar selling names, but there definitely is a growing trend/market for these type of names brewing. Now I don't agree that any old phrase is something that should be registered in the 'hope' it will appeal to someone, but 'known' phrases/tag line/sayings like - ZeroDownFinancing.com or ComeVisitIreland.com etc, may be appealing advertising-plug domains. And if domainers drop their - 'maybe this is my homerun name'/over-priced dreams, I'm sure reasonable prices in the $xxx-$xxxx range would make them buyable! Now I also wouldn't go out and buy a bunch of these type of names, but a couple nice 'known' marketing phrases could be worth adding in one's portfolio. Also, Frager has started a new domain selling site - GrandNames.com, and 'Call To Action' Domain Names is one of the focuses there. I think this could be a trend worth paying attention to and watching, but investing 'wisely' should be the mantra for this field.

 

[Kate]

I think they're more like a disposable short-term marketing tool similar to a poster,

Yes most of them will be used for time-sensitive marketing campaigns IMO
But the bottom line is that they are original, often available and last but not least memorable. Just because they are longer than average doesn't mean they can't pass the radio test :hehe:

 

[DotWeekly]

Personally, I love them! They are great tools for marketing considering the likely term used, is one Millions have already heard, which makes the customer remember the term very easy.

Most of the time, only one term will be the Perfect Match for a companies "point" they want to get across!

Then you have terms like StealABaseStealATaco.com currently used by Yum.

Call to action domains need to be 2 words, 3 max or they get to long.

 

[gazzip]

I would have really liked thinkoutsidethebox.com


Is'nt all Fragers call to action names under $1,000 ?



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[deleted984054565403]

I would have really liked thinkoutsidethebox.com


Is'nt all Fragers call to action names under $1,000 ?



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A lot of them are, but a lot of them I wouldn't even buy at a $5 TDNAM Firesale auction.

 

[lzy]

Only have one;

You Are Super dot com

I envision it being used for some motivational website or some sort. :gl:

 

[Ross]

Here is the problem with Call-To-Action names:
1. Often they are long
2. Unless its a popular phrase, you have a better chance at winning the lottery than selling it
3. They make no sense for domainers, unless they are a very very popular phrase
4. The aftermarket is driven by domainers and held up by end-users. Call to action names are driven by domainers and has a weak end-user market. Setting themselves up for a collapse.
5. Most names can be rearranged to make up a similar name with the same effect for reg fee.

Sorry to poop on everyone's parade but they just do not make sense to me for a successful business model in the domaining world, i would go as far to put short brandables ahead of call-to-action names.

 

[mjnels]

yea, some of the domains owen is trying to push just makes me say: "awww, how adorable."

 

[deleted984054565403]

I kind of think call to action names are bad news for domainers. Companies buy them because they're not taken. It's difficult to find any notable call-to-action sales within our community.

In other words -- yeah, they're out there and they're the latest trend -- but they're set up intentionally so that domainers can't get a piece. :imho:

 

[mjnels]

my girlfriend works for an advertising agency down here in Florida.. they do typically look for unregistered call-to-action domains for certain campaigns because they can be had for regfee.. but also occasionally buy from domainers... from what ive heard though, when they are considering buying from domainers it is almost always generic terms.

that said, im sure this niche can be profitable if you get good at it. if there is a will, there is usually a way.

 

[DotWeekly]

It's funny... a great deal of my offers on are on Call To Action domains! Maybe some of you are just missing the boat? :o

I have a call to action in escrow right now for $1k

 

[h2o]

In my opinion they are not that great. Here's why:HowCanWeServeYouBetter.com can be easily "replaced" with WeCanServeYouBetter.com, WhyWeServeYouBetter.com ServingYouBetter.com, HowWeCanPleaseYou.com, ect. You get the point.

However a name like IceCream.com is a pure Keyword. VanillaIceCream.com is still good but not as catchy.

 

[deleted984054565403]

Good point, h2o. I was once tabbed to get a domain for a company -- they insisted the name they went with, despite the millions they had to spend on the campaign, was hand-registered. That resulted in tweaking the call-to-action name a bit, which is what makes this game difficult for domainers.

I certainly wouldn't bet against good, generic keywords, but you can't deny that call-to-action names are on the rise outside of domaining.