- Impact
- 1
Hello My name is Dave Lalande and I own a small startup called Impel.TV
This is my first thread in many many years. I would like to attempt to start some talk about business models and partnerships with .tv domain names. What else can we do with .tv domain names besides sell them to each other or sell them to an occasional end user? How about parking... That's not really doing anything with the great name. We ALL need people making markets with .tv's, making the domain extension popular. Watch what happens to the value of you .tv's when someone sells one or more to the Google machine for a billion dollars.
I believe that .tv actually means something to people. I think we all do. It's really the only one other than .com that really makes people think of something.
Years ago, via a Public company, I filed patent on a domain name system addition called, Simplified Domains. The concept is that SD would allow for any domain name extension, 3-back. That is micros.oft or ap.ple or taxi.cab. You would just type in the word(s) and hit enter, the browser would test for the domain "3-back" and if it didn't resolve it would kick it over to the current domain name system to check for the silly "categorized" ones we now use. It worked great and we had $50K in domain registrations in the first 2 days. I didn't allow this company to actually charge anyone, but it was an interesting test of the concept. I was actually asked to speak at an ICANN meeting in LA about Simplified Domains and did just that. You can read more about SD of course, now that I have told you this much.
I told about Simplified Domains to show a little history I have had with domain names and also to impress the fact that the naming categorization model, that is .biz, .info and the rest, are garbage. They don't REALLY mean anything. It's goofy to roll out more, quite frankly. If they roll out .sex, churches will buy them up to protect themselves and that just runs the cost of doing business up for everyone.
Having said that, IF a domain extension did actually mean something (.tv) theeeeeeeeen we would have something of value.
That's us folks. .tv does actually mean something. Congrats to all the .tv'ers, you are in the right place a good time, a little early, but great timing never-the-less. That is, if you can find an "end user" to buy your name OR, you figure out a "legitimate" revenue stream with it. Parking is not legit, we all have figured that out. Only a handful of people make any real money this way, it's in the numbers and paying $40+ for the domain names makes it tougher.
The television industry is in turmoil. I recently read that 30% of the ad revenue had been ripped out and handed over to the Internet. Disruption... Other industries are seeing this Internet disruption, we are all reading about it. The travel industry, real estate, gambling, music, government, software/OS, nothing is immune to what the Internet is doing. It's clearing the playing field and saying "start over".
It's the television industry's turn and .tv is where it's going to happen. Did you ever wonder how someone comes to own an NBC affiliate? Well, this is it, your chance. If someone could have slapped down a chance to own a television channel waaaaaaaay back when the Television Industry 1.0 was taking place and then said, "THIS IS YOUR CHANCE", would you have jumped? Seriously, sell your domain name for 3-4 times the cost, park it for pennies or use it. Try something... What? We don't know, if we did, it would be too late or too much money to get into for most of us. That's the cool thing about the only other potentially commercial domain name extension besides .com that means anything. .TV It makes me smile when I write .tv.
So here is the deal, let's talk about business models that we know of, the good, bad and the ugly. Although, ugly is okay if the content is good, on the Internet. How do we make money with these names? Impel.TV believes that the Internet will break the television viewers/business into little chucks, islands of interest. CBS has a broad range of programming for instance, whereas you would assume that tampabay.tv is going to be about Tampa, FL., before you land there. Well this is an advertisers dream. Target marketing. Everything about a topic of interest in one place. Now marketeers are hunting with a rifle.tv not a shotgun.tv. If what you want to sell is in Tampa, you can pretty much count on the audience's interest in tampabay.tv, tampa.tv or tampaguide.tv. (I was doing so well)
Before I go on any further and explain about what Impel.TV does and some partnership ideas, I want to ask if there is a genuine interest from this crowd about doing something with your names, not just sitting on them? If you want to keep you "for sale" options open, well that's just part of the model that needs to be there for you to participate? Take it from a guy that has bought and sold a number companies/businesses, including to a public entity, your domain name is worth more if there is revenue attached. WAAAAAAAAAAAAY more. Try marketing your name with $5K monthly revenue attached and a market started. Your negotiating position now becomes mathematical. Not, "because I think it's a great name". You now can say, "I am going to lose $60K a year selling you this name, what's that worth?"
Are you interested in figuring this out? I am starting to meet a few that are, right here on namepros.com That is what this thread is about, let's talk business models and partnerships.
This is my first thread in many many years. I would like to attempt to start some talk about business models and partnerships with .tv domain names. What else can we do with .tv domain names besides sell them to each other or sell them to an occasional end user? How about parking... That's not really doing anything with the great name. We ALL need people making markets with .tv's, making the domain extension popular. Watch what happens to the value of you .tv's when someone sells one or more to the Google machine for a billion dollars.
I believe that .tv actually means something to people. I think we all do. It's really the only one other than .com that really makes people think of something.
Years ago, via a Public company, I filed patent on a domain name system addition called, Simplified Domains. The concept is that SD would allow for any domain name extension, 3-back. That is micros.oft or ap.ple or taxi.cab. You would just type in the word(s) and hit enter, the browser would test for the domain "3-back" and if it didn't resolve it would kick it over to the current domain name system to check for the silly "categorized" ones we now use. It worked great and we had $50K in domain registrations in the first 2 days. I didn't allow this company to actually charge anyone, but it was an interesting test of the concept. I was actually asked to speak at an ICANN meeting in LA about Simplified Domains and did just that. You can read more about SD of course, now that I have told you this much.
I told about Simplified Domains to show a little history I have had with domain names and also to impress the fact that the naming categorization model, that is .biz, .info and the rest, are garbage. They don't REALLY mean anything. It's goofy to roll out more, quite frankly. If they roll out .sex, churches will buy them up to protect themselves and that just runs the cost of doing business up for everyone.
Having said that, IF a domain extension did actually mean something (.tv) theeeeeeeeen we would have something of value.
That's us folks. .tv does actually mean something. Congrats to all the .tv'ers, you are in the right place a good time, a little early, but great timing never-the-less. That is, if you can find an "end user" to buy your name OR, you figure out a "legitimate" revenue stream with it. Parking is not legit, we all have figured that out. Only a handful of people make any real money this way, it's in the numbers and paying $40+ for the domain names makes it tougher.The television industry is in turmoil. I recently read that 30% of the ad revenue had been ripped out and handed over to the Internet. Disruption... Other industries are seeing this Internet disruption, we are all reading about it. The travel industry, real estate, gambling, music, government, software/OS, nothing is immune to what the Internet is doing. It's clearing the playing field and saying "start over".
It's the television industry's turn and .tv is where it's going to happen. Did you ever wonder how someone comes to own an NBC affiliate? Well, this is it, your chance. If someone could have slapped down a chance to own a television channel waaaaaaaay back when the Television Industry 1.0 was taking place and then said, "THIS IS YOUR CHANCE", would you have jumped? Seriously, sell your domain name for 3-4 times the cost, park it for pennies or use it. Try something... What? We don't know, if we did, it would be too late or too much money to get into for most of us. That's the cool thing about the only other potentially commercial domain name extension besides .com that means anything. .TV
It makes me smile when I write .tv.So here is the deal, let's talk about business models that we know of, the good, bad and the ugly. Although, ugly is okay if the content is good, on the Internet. How do we make money with these names? Impel.TV believes that the Internet will break the television viewers/business into little chucks, islands of interest. CBS has a broad range of programming for instance, whereas you would assume that tampabay.tv is going to be about Tampa, FL., before you land there. Well this is an advertisers dream. Target marketing. Everything about a topic of interest in one place. Now marketeers are hunting with a rifle.tv not a shotgun.tv. If what you want to sell is in Tampa, you can pretty much count on the audience's interest in tampabay.tv, tampa.tv or tampaguide.tv. (I was doing so well
)Before I go on any further and explain about what Impel.TV does and some partnership ideas, I want to ask if there is a genuine interest from this crowd about doing something with your names, not just sitting on them? If you want to keep you "for sale" options open, well that's just part of the model that needs to be there for you to participate? Take it from a guy that has bought and sold a number companies/businesses, including to a public entity, your domain name is worth more if there is revenue attached. WAAAAAAAAAAAAY more. Try marketing your name with $5K monthly revenue attached and a market started.
Your negotiating position now becomes mathematical. Not, "because I think it's a great name". You now can say, "I am going to lose $60K a year selling you this name, what's that worth?"Are you interested in figuring this out? I am starting to meet a few that are, right here on namepros.com That is what this thread is about, let's talk business models and partnerships.
