Some new gTLD registries and some domain registrars promote various domain extensions to companies encouraging them to use these alternative domain names as companion websites. In my opinion, having multiple websites for one company can be confusing and potentially dangerous to consumers.
Here's a quoted article from Alan Dunn:
“Nissan Motor’s Internet Strategy Manager, Merril Davis, puts it in a firm-wide memorandum distributed in 1999, ‘our current proliferation of regional websites and URL’s creates confusion for customers and fragments [the] Nissan and Infiniti brands.”
I couldn’t have said it better myself.
Furthermore the corporate website for the Nissan Motor Corporation is located at Nissan-Global.com, which doesn’t show up on the first page of Google when you search for Nissan. The company even owns NissanGlobal.com (without the hyphen) and doesn’t forward the name to Nissan-Global.com. Obviously, Goliath has some issues in understanding how domain names work.
Nissan Motor Co. also operates ChooseNissan.com, NissanFinance.com, NissanNews.com, NissanOnetoOneRewards.com and likely others.”
Not only do I think it is confusing for a company to use various domain names for different activities that are associated with the company, but it could also lure consumers into a false sense of security. This could be dangerous for these companies and consumers that patronize them.
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Your views?
Here's a quoted article from Alan Dunn:
“Nissan Motor’s Internet Strategy Manager, Merril Davis, puts it in a firm-wide memorandum distributed in 1999, ‘our current proliferation of regional websites and URL’s creates confusion for customers and fragments [the] Nissan and Infiniti brands.”
I couldn’t have said it better myself.
Furthermore the corporate website for the Nissan Motor Corporation is located at Nissan-Global.com, which doesn’t show up on the first page of Google when you search for Nissan. The company even owns NissanGlobal.com (without the hyphen) and doesn’t forward the name to Nissan-Global.com. Obviously, Goliath has some issues in understanding how domain names work.
Nissan Motor Co. also operates ChooseNissan.com, NissanFinance.com, NissanNews.com, NissanOnetoOneRewards.com and likely others.”
Not only do I think it is confusing for a company to use various domain names for different activities that are associated with the company, but it could also lure consumers into a false sense of security. This could be dangerous for these companies and consumers that patronize them.
Source
Your views?
