BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[Justin Matmor]

There are no more than 10 (and more likely to be 4-5) sellers who have consistent sales, month-to-month, on BB. Many of those are insiders. That may not be unrelated, but it's worth pointing out.

Purely to put more context on your comment - how many months experience selling on BB do you have, and how many sales per month have you achieved?

I have 10 months experience on BB. In the past 4 months I have averaged 1 sale every month. Considering the number of domains I own this is an extraodinary achievement in such a short time. I also have over 5% sell through rate. This may not be a statistically valid sample but it demonstrates that I am heading in the right direction with my BB strategy.

 

[namerav]

My sell through rate at Brandbucket - 6.25% of inventory sold over the past 12 months (2 domains sold - ultrra and recordingg)

 

[AndyM]

I was a bit miffed as to why my FundingBooth.com was rejected when I seen these results - https://www.brandbucket.com/names/search=funding
- https://www.brandbucket.com/names/search=booth

 

[Justin Matmor]

I was a bit miffed as to why my FundingBooth.com was rejected when I seen these results - https://www.brandbucket.com/names/search=funding
- https://www.brandbucket.com/names/search=booth

I can understand why is got rejected.
FundBooth is currently published on BB.

FundingBooth is too closely related.

Keith might get upset

 

[Messiah]

I was a bit miffed as to why my FundingBooth.com was rejected when I seen these results - https://www.brandbucket.com/names/search=funding
- https://www.brandbucket.com/names/search=booth

Here on NP, you will find every answer about your rejected names from the sellers rather than actual folks who select and reject names...There are just too many BB pros here..lol...

And if you are on their slack channel, you will find many more reasons from their sellers... lol..

 

[AndyM]

I can understand why is got rejected.
FundBooth is currently published on BB.

FundingBooth is too closely related.

Keith might get upset

So it's favoritism then? and if your face fits... not your domain. Sounds exactly like Flippa with the "editors choice"

The whole reason I submitted my domain is based on the fact FundBooth is published.

Also, LendPlex and LendingPlex are both published. I'm pretty sure I could find more examples if I keep looking.

 

[Justin Matmor]

So it's favoritism then? and if your face fits... not your domain. Sounds exactly like Flippa with the "editors choice"

The whole reason I submitted my domain is based on the fact FundBooth is published.

Also, LendPlex and LendingPlex are both published. I'm pretty sure I could find more examples if I keep looking.

I'm sure you have had names that you thought wouldn't get accepted and were accepted. So it works both ways.

 

[Abdillahi Abdillahi]

I can understand why is got rejected.
FundBooth is currently published on BB.

FundingBooth is too closely related.

Keith might get upset

I can agree with you

 

[Fuadiansyah]

Hi, don't wanna share any opinion here. Just some data & fact.
So I've done a little bit of data gathering from BB domain sold from https://dnbolt.com/brandbucket-sold-domains. I want to find out, how long does a domain get sold at BB from the their listing date.
On this month, at least at the date of this post, BB had sold 102 domains.

Method of how to gather the listing date (month) on BB
To gather information about listing date of the domain, I am using hosterstats.com to track the nameserver change of each domain. This method only works for domain that validate using nameserver change when listing at BB. Otherwise, I can't detect the listing date. So, from 102 domains, I can detect listing date of 94 domains, while 8 domains using another way to validate the domain.

Summary of the information gathered
From that 94 domains sold this month:
- 45 domains sold at its 1st year listed on BB (48%)
- 36 domains sold at its 2nd year listed on BB (38%)
- 13 domains sold at its 3nd year listed on BB (14%)
- The span of a domain sold on BB start from 1 month to 2.75 years
- Average time of a domain sold on BB is 14.03 months or 1.15 years
- Average profit/months of a domain sold is $327/month

If you want to know more detail, here is the link of the Microsoft Excel file you can download
https://www.dropbox.com/s/n3s9uqce6qcz1py/BB Sold Domain.xlsx?dl=0

NB: Profit calculation, in this case, didn't consider the cost of domain acquisition and listing cost at BB. So, it's just Revenue - Commission of 30%

Pie Chart

​

Hope this helps. Thank you.

 

[campout]

@Fuadiansyah My guess is something like 40%-45% of total inventory was added in the past year (approximately). In that context, I would conclude from your results that there is neither an advantage nor a disadvantage to having a name added within the past year.

100 names is not a huge sample size, though.

Thanks for taking the time to do that work and share it with us.

 

[Fuadiansyah]

@Fuadiansyah My guess is something like 40%-45% of total inventory was added in the past year (approximately). In that context, I would conclude from your results that there is neither an advantage nor a disadvantage to having a name added within the past year.

100 names is not a huge sample size, though.

Thanks for taking the time to do that work and share it with us.

Thanks, Nat.
Yes, the sample size is still small (only about 0.22% of domains listed on BB at this moment) as dnbolt.com delete the data from previous months, so as the data updated each day, maybe I can update it consistently toward next months, to get bigger sample size.
I'll update the data each month and share here if I have time.

 

[campout]

I think the 2nd year is also representative of what % of inventory was probably added during that period.

Did you have an assumption going in? Did you think longer-ago added names would've sold better?

 

[Fuadiansyah]

I think the 2nd year is also representative of what % of inventory was probably added during that period.

Did you have an assumption going in? Did you think longer-ago added names would've sold better?

I don't have any assumptions regarding % of inventory added related to the result gathered here.
Do you have any?

The domain who sold better surely depends on the quality of the domains.
But from the results, we can see the trends of kind of inventory added at each year and trends of preferred end user domain this day.

From the 1st year sold domain, I can see that most of the fast sale today is keywords 2 words domain. From 2nd year, 2 words and keyword+suffix and madeup word shared the pie. 3nd year, mostly madeup words.

The results of this data gathering could helps us choose what sold better this day and helps us in our submission to BB. But surely, we need to gather more samples to get better result and conclusion.

Basically, I just want to provide the BB performance from this information.

 

[campout]

I don't have any assumptions regarding % of inventory added related to the result gathered here.
Do you have any?

I might've thought the longer-listed stuff would be better quality and would sell better. But apparently I would've been wrong

 

[Brandworthy]

Very hard to discern patterns since everything is so dynamic. But something worth mentioning is that the upgraded search had the primary objective of surfacing older and pure brandable inventory. Not sure this adds much value, and being honest I think you need to run the numbers on a larger sample of sales than the above research to get added value. Maybe @Dnbolt can help?

 

[Justin Matmor]

It is fairly simple to work out BB's search rankings or algorithm. In a nutshell, the most relevant domain name for the respective keyword will rank the highest. Every other domain name then makes up the numbers or is randomly positioned in no particular order.

 

[Brandworthy]

In a nutshell, the most relevant domain name for the respective keyword will rank the highest.

Sorry, but this is absolutely not how their search retrieval works. They don't score relevance of each name against each possible search token. They run exact match of token, then a "like" match of token. They then do some additional scoring based on domain factors, followed by some additional re-ordering again based on domain factors. Finally they serve the results. To understand how they rank names in their results you have to analyse the various factors they use to order the results as this is far more important than actual "relevance" (however you define this).

 

[Fuadiansyah]

Very hard to discern patterns since everything is so dynamic. But something worth mentioning is that the upgraded search had the primary objective of surfacing older and pure brandable inventory. Not sure this adds much value, and being honest I think you need to run the numbers on a larger sample of sales than the above research to get added value. Maybe @Dnbolt can help?

Agreed, more data from @Dnbolt would be appreciated to produce more reliable result...

 

[Justin Matmor]

Sorry, but this is absolutely not how their search retrieval works. They don't score relevance of each name against each possible search token. They run exact match of token, then a "like" match of token. They then do some additional scoring based on domain factors, followed by some additional re-ordering again based on domain factors. Finally they serve the results. To understand how they rank names in their results you have to analyse the various factors they use to order the results as this is far more important than actual "relevance" (however you define this).

If someone is searching for keyword "liquid" BB will rank domains according to relevance. Example. If they have names available for sale such as liquid.com, liquid.ly etc, these will always rank very high - every single time. I have done my research and this happens to be the case 99.99% of the time.

There are many other examples,...eg, valve, unite, rose, phase, plus many, many more

 

[boker]

If someone is searching for keyword "liquid" BB will rank domains according to relevance. Example. If they have names available for sale such as liquid.com, liquid.ly etc, these will always rank very high - every single time. I have done my research and this happens to be the case 99.99% of the time.

There are many other examples,...eg, valve, unite, rose, phase, plus many, many more

Before I was thinking that you are defending BB just to be seen, but now I think that you are misleading people on purpose. How many people will look for keywords like 'liquid', 'valve' 'unite' and so on. Try to check the main keywords which people are looking for at BB, like tech, design, business, media and others and you will find out how many invented names are on first pages and who owns them.