BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[Simon Taylor]

What doesn't help is when sellers list their approved domains here as soon as they get accepted. They never had any intention to list them on BB. Basically they hand reg for $10 and hope to sell for $20.

Wonder how many rejections they get for any approval and whether this is a viable business model.

Yes, certainly appears that way, I guess a good portion jumped in the recent 1.99 domains. I don't know I only get about 25% max so it's not a great bet.

Bb obviously think it's a problem they wouldn't accept more names from me as I had 7 pending. That's nothing compared to what people selling have. Anyway was waiting for 11 to get my bang for my buck when paying listing fees.

 

[JimJammy]

There are a few people in this thread that have mentioned that they buy domains solely for the purpose of getting them accepted on BB then flipping them for a small profit. If it works for them and others can buy them cheaply then that's great!

I remember BB saying that they put a block on allowing more names to be submitted when there is a certain amount in that account that needs moving on (publishing / selling). They did this because they didn't want to fall into a situation where they could be abused as a bulk free appraisal service.

 

[kaposzta]

Yes, certainly appears that way, I guess a good portion jumped in the recent 1.99 domains. I don't know I only get about 25% max so it's not a great bet.

If you have 40% approval rate (like I have currently) and the average reg fee is less than $5 (thanks domain.com lol), selling the names you don't want to publish on BB can be profitable. I'm having an auction now, and I'm planning to use the cash to build my portfolio at BB faster.

 

[equity78]

Do you think the negativity around at the moment is greatly effecting the reseller pricing on Bb domains? Prices seem half of what they have been going for.

That or it wreaks of desperation. I was surprised to see some of the sales prices on Namepros. I actually just purchased a 28 name portfolio here that the fee was already paid, and I think a couple are really excellent names. But seeing @AndrewRice auction only at $22 a name was surprising.

 

[Domainzy]

That or it wreaks of desperation. I was surprised to see some of the sales prices on Namepros. I actually just purchased a 28 name portfolio here that the fee was already paid, and I think a couple are really excellent names. But seeing @AndrewRice auction only at $22 a name was surprising.

One of the hardest things to do in the brandable domain industry is to understand value. Although pricing is very important..Im not talking about price value... I talking about the value behind a great brandable name itself... Owning a killer brandable domain brings more than just money... it brings customers, it brings authority, and it brings recognition. There is no equality with brandables... Some are good, some are great, and some are just epic!

 

[equity78]

One of the hardest things to do in the brandable domain industry is to understand value. Although pricing is very important..Im not talking about price value... I talking about the value behind a great brandable name itself... Owning a killer brandable domain brings more than just money... it brings customers, it brings authority, and it brings recognition. There is no equality with brandables... Some are good, some are great, and some are just epic!

Not really sure what you were getting at, I am pretty well versed in brandable domains and branding. People here were discussing the wholesale market on Namepros and the recent slide.

 

[Domainzy]

Not really sure what you were getting at, I am pretty well versed in brandable domains and branding. People here were discussing the wholesale market on Namepros and the recent slide.

I am/was not referring to you or anyone, I was referring to brandables themselves. I don't buy tons of domain names, but when I do the last thing Im thinking about is price. I don't buy brandables based on price. IMO that would be a misguided strategy. My focus is not on the monetary value of brandable domains, my focus is on the potential and possibilities.

 

[equity78]

I am/was not referring to you or anyone, I was referring to brandables themselves. I don't buy tons of domain names, but when I do the last thing Im thinking about is price. I don't buy brandables based on price. IMO that would be a misguided strategy. My focus is not on the monetary value of brandable domains, my focus is on the potential and possibilities.

Right Jeff and that's fine I agree with that, but what people were getting into here was the negativity possibly bringing down wholesales values. The quality of names when a few were getting $35 to $50 was not superior to those now getting $18 to $22. There are some who this is their business model:

Let me find a .com deal (netfirms, domain.com) $1.99 or if need be pay $8.50 at NameBright, get as many names accepted as they possibly can and then sell them here for $50>$45>$40. They are not into branding, linguistics, the symbiotic relationship between a great logo and brand image. They are just trying to sell names for a profit fast.

This may not be a sustainable model because it was a couple people doing it and now there are dozens. The model becomes less profitable when they see a Brand Ambassador who does know what he is doing, getting a price of $22.50 and that is with the $10 fee already paid.

 

[Domainzy]

Right Jeff and that's fine I agree with that, but what people were getting into here was the negativity possibly bringing down wholesales values. The quality of names when a few were getting $35 to $50 was not superior to those now getting $18 to $22. There are some who this is their business model:

Let me find a .com deal (netfirms, domain.com) $1.99 or if need be pay $8.50 at NameBright, get as many names accepted as they possibly can and then sell them here for $50>$45>$40. They are not into branding, linguistics, the symbiotic relationship between a great logo and brand image. They are just trying to sell names for a profit fast.

This may not be a sustainable model because it was a couple people doing it and now there are dozens. The model becomes less profitable when they see a Brand Ambassador who does know what he is doing, getting a price of $22.50 and that is with the $10 fee already paid.

I was tempted!.. to talk about price but as I was trying to hint at, I one of the few who doesn't focus on price.

Let me give a personal example: I own a precious metals company and over the years I learned that most buyers focus on price, they buy coins and bars and 'stack' as many as they can..trying to play the numbers game. When in fact the most profitable people in the precious metal industry are the 'collectors'
not the 'stackers'. This is because the focus is on real value... knowing what is collectible and knowing what is not collectible, <-that is where the real money is.

 

[Grilled]

I remember BB saying that they put a block on allowing more names to be submitted when there is a certain amount in that account that needs moving on (publishing / selling). They did this because they didn't want to fall into a situation where they could be abused as a bulk free appraisal service.

I don't think the block is related to amount of domains, rather than amount of time you have to publish the domain after it's been approved. And still, there is a work around to bypass this. I still have 70+ approved in my queue and it's been a while since I've submitted.

That or it wreaks of desperation. I was surprised to see some of the sales prices on Namepros.

Some people have lost faith in BB, and refuse to pay more listing fee's. Earlier this year, I was BB or bust. I still have 200+ BB domains, and I refuse to list any on BB until they answer the looming questions. In the mean time, that's over $2,000/yr in renewals. I can continue renewing them, or sell obvious endusers ie bb sellers. I've noticed a decent amount of domains being transferred out of BB. It's interesting to watch where they go.

Let me give a personal example: I own a precious metals company and over the years I learned that most buyers focus on pice, they buy coins and bars and 'stack' as many as they can..trying to play the numbers game.

BB's best seller plays a bigger numbers game than any other bb seller. Is his domains selling because he uses proprietary data to make informed domain purchases? more tags? perks? Weekend front page listings? Unlimited amount of premium domains? Higher suggested pricing? Enduser sales? Enduser outbound? Client relations? Etc..

When in fact the most profitable people in the precious metal industry are the 'collectors'not the 'stackers'.

According to @Dnbolt, BB sold 60+ domains since the last 4L.com sale. Sure, the 4L.com went for $6,XXX, but this was only bb's second 4L.com sale in the last 3 months. With over 600 4L.coms, that's not a very good ratio.

This is because the focus is on real value... knowing what is collectible and knowing what is not collectible, <-that is where the real money is.

There was once a time when ALL bb domain's were collectible. If bb approves it, then it MUST be worth the $10 listing fee. There was also a time when bb didn't depend on outsider listing fee's and logo rewards.

 

[hookbox]

Right Jeff and that's fine I agree with that, but what people were getting into here was the negativity possibly bringing down wholesales values. The quality of names when a few were getting $35 to $50 was not superior to those now getting $18 to $22. There are some who this is their business model:

Let me find a .com deal (netfirms, domain.com) $1.99 or if need be pay $8.50 at NameBright, get as many names accepted as they possibly can and then sell them here for $50>$45>$40. They are not into branding, linguistics, the symbiotic relationship between a great logo and brand image. They are just trying to sell names for a profit fast.

This may not be a sustainable model because it was a couple people doing it and now there are dozens. The model becomes less profitable when they see a Brand Ambassador who does know what he is doing, getting a price of $22.50 and that is with the $10 fee already paid.

In late 2015 BB names had more value because people submitting names were getting those names rejected on a regular basis so the only way they felt like they could get into BB was buying approved names.

BB then let their quality criteria drop even more and those same people spending $50 buying an approved name were getting their own names approved. The market tanked because of this. Someone getting 8 out of 10 rejected in November 2015 are now getting 8 out of 10 accepted. It's as simple as that.

 

[Grilled]

In late 2015 BB names had more value because people submitting names were getting those names rejected on a regular basis so the only way they felt like they could get into BB was buying approved names.

BB then let their quality criteria drop even more and those same people spending $50 buying an approved name were getting their own names approved. The market tanked because of this.

Agreed. In 2015, I was one of these buyers.

Someone getting 8 out of 10 rejected in November 2015 are now getting 8 out of 10 accepted. It's as simple as that.

Granted, there is room for sellers to improve. Since all marketplaces have shaped their idea of a brandable given their approvals/rejections, it's expected that overtime, sellers will shape their purchases to the type of domains being accepted, and submit similar domains accordingly.

Now, If they simultaneously loosened their approval standards, than wouldn't that suggest BB wants more domains? ie more listing fee's (more domains = watered down listing fee's for those who pay full price | more domains = more sales | more sales = more profit | more profit = why make some pay listing fee? 30,000 domains X $10 listing fee's = $300,000) Does this pay for on-call weekend sales support? No, but it should.

Is there a way to evaluate quality of domains added in 2015 vs 2016? It's unclear if BB approves more domains because they receive a better quality of domains or if they have loosened their approval standards or both.

 

[Grilled]

According to @Dnbolt, BB sold 60+ domains since the last 4L.com sale. Sure, the 4L.com went for $6,XXX, but this was only bb's second 4L.com sale in the last 3 months. With over 600 4L.coms, that's not a very good ratio.

Correction: According to DNBolt, BB sold three 4L.coms in the last 3 months.

BB sold 2 CVAAV Domains in the last 3 months

BB had 1 buyer decide between

 

[Justin Matmor]

These 2 are CVCOO.com are a solid investment imho

solid investments?

lol

 

[DonDraper]

When I sold Peqoo.com for low x,xxx I actually lolled

 

[Grilled]

On the subject of quality, the following BB names were recently listed here on NP for sale. How on earth were these approved?

Thanks for asking. These were all domains originally submitted by me. I'd appreciate it if you would screenshot the domains (like my last post) instead of posting the text.

I sold these domains at a VERY reasonable price to the seller. We'll see if the buyer decides to share the $X.50 per domain price. The buyer even gave me a $5 tip when one of his buyers requested a registrar transfer that required a little extra work on my end. The seller of the domains in question even responded honestly when asked why they were selling cheap bb domains.

 

[DonDraper]

Obviously "Pure" CVCOO.com (Pasoo, Teroo, Novoo) are Top Tier
But as Second chance X and Q could be a long term investment

 

[DonDraper]

Remember when @Dnbolt shared with us the domain which had the fastest turnover time in March? It was a CVCoo,

Peqoo 48 hours

 

[DonDraper]

Thanks for sharing! Great minds think alike.

I had an alert set for Peqoo sent to me4 days before you registered it

I had in WishList for a month approximately

 

[bazabizo]

I might be late in the game but Im still trying to understand the seller newsletter I received!
I believe the sell through rate is relatively straightforward regardless of whats written within.
They sold 801 names
They have in average 25,000 names throughout the year
The sell-through rate for BB is 3.2% in average for all sellers within that.
Looking at this rate its fantastic and it makes me wanna return to the platform, coz I will have around 600 names there! Does this mean I might sell 19 names a year with BB? Hell NO!!!

I had around 500 names when I was leaving and there were MONTHS without a single sale! Why is that? its simply because the top sellers (I dont know why) have much higher sell through rates! Someone with a 5,000 inventory that is selling at 8% rate per year, is simply selling 400 names a year, which leaves the rest of the 20,000 names with 401 sales for 2015 (just saying), now lets look at the Sell through rate again.
401/20,000 *100 = 2% more or less!

Keep on doing the above repeatedly for top sellers and you will boil down to your real Sell through rate!

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Believe it or not, after receiving that newsletter, I admit I thought a couple of times I might be wrong and I should be back on BB, but just simple math proved me I was right in the first place!
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Out of the same 500 names that were on BB, I sold 6 names this year so far, a bit below BB selling prices, but with less commission, which made my overall realizations same per name! The rate has been higher, zero exclusivity + freedom to sell in bulk whenever you want to liquidate.

But the above is NOT the only advantage, the REAL and VERY REAL advantage on leaving any Exclusivity marketplace is that you get to receive the leads yourself, so you easily can cross sell any other name! For example, I received an inquiry about a 6L name I got, I picked up the phone and called the startup, it turned out they dont know which name could be best, so I provided them with a list of 50 names matching their request. Guess what? They are about to buy 2 names from me for another startup they are launching as well within the same VC! YOU OWN THE RELATIONSHIP!!!!!

BB is a great Marketplace, but the obligations and exclusivity and the commissions vs. ROI didnt add up for me. I wish I was one of the top sellers there, I Wouldnt be posting this, but I wasnt

I hope you guys all the best as always.