I just had Juisy.com rejected -- can you guys believe that? I thought this was going to be a $7k name.
The one thing I am not sure about is why people are using a 5% sell rate
Well we are admittedly groping in the dark here, but it does appear that at least up until now BrandBucket has done a better job of selling names. We all know that
@michaeljkrell appears to have a sell-rate somewhere around 10%-12%. We have limited initial data from
@AndrewRice that is promising (yes I know it is limited: something like 13,000 cumulative-listed-days). And yes, we have some negative data from a couple people with portfolios about 200 or 300 strong.
@dv82 has a high-single digit sell-rate IIRC.
I don't even give the search function much credence and figure that (especially now) most sales are coming direct through our own domains. BrandBucket's role is to convert those, and that is obviously the role of the logo and general design of the site. The logo
should be driving a higher conversion rate, and I think historically it has. Of course time will tell if 5% is accurate or not. That's why I am kind of pushing this cumulative-days-listed metric, as if we share that plus sales here, we can get a more accurate picture.
The big risk obviously is that sale-rates plummet as the site grows, but to the degree that buyers enter directly through the individual domains themselves, the growth of inventory matters less.
