BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[hookbox]

I have been doing a lot of research about the names that are listed at BB. It wasn't hard to figure out that the name is Bumpio.com and saying the name here I don't think really matters. Here below is the whois of this name as of right now. I went through the first 7 pages of names at BB and checked all the whois records and out of 420 domains listed on the first 7 pages the ownership varies. Some people have around 20 listed, some 5, and some only 1 but out of the 420 listed a total of 170 are listed by individual owners with no privacy, and there are around 5 listed with "Domain by Proxy" privacy BUT the rest which is 245 domains are listed in privacy through NameSilo. I find this really odd that there are so many names listed on BB that are at NameSilo. I have never used NameSilo and find it pretty strange that so many of BB names are through NameSilo. Remember BB has 43 pages of names and this research is only on the first 7 pages so imagine how many names are listed that are through NameSilo if I researched the whole list. Who do you think really owns these names?

Domain: bumpio.com - Whois History
Cache Date: 2012-09-22
Registrar: NAMESILO, LLC
Server: whois.namesilo.com
Created: 2012-09-21
Updated: 2012-09-21
Expires: 2013-09-21
Reverse Whois: Click on an email address we found in this whois record
to see which other domains the registrant is associated with:
[email protected]

Domains - cheap, easy, and secure at NameSilo.com

http://www.namesilo.com

Domain Name: bumpio.com
Created On: 2012-09-21
Expiration Date: 2013-09-21
Name Server: NS1.DNSOWL.COM
Name Server: NS2.DNSOWL.COM
Name Server: NS3.DNSOWL.COM
Registrant Name: Mail Rejected See PrivacyGuardian.org
Registrant Organization: PrivacyGuardian.org
Registrant Street1: 1928 E. Highland Ave. Ste F104
Registrant Street2: PMB# 255
Registrant Street3: NOTE - All Postal Mails Rejected - visit PrivacyGuardian.org
Registrant City: Phoenix
Registrant State/Province: Arizona
Registrant Postal Code: 85016
Registrant Country: US

 

[urlurl]

You should be compensated by brandbucket for their mistake.

I doubt they should do that - their opinions change on the demand and value of names as trends change over a period of time. maybe the name was just missed or over looked the first time around. I have had names rejected and later sold them for x,xxx. its just a personal preference.

on the other hand - if it was a short period (weeks or months) of time between the 2 submissions and the current owner has a special connection to BB (owner, friend, relative, etc) that would not be very nice at all.

 

[OptimaDomains]

The internet has changed (as google changed their algorithm once again), gone are the days when having an exact word would ensure you ranked higher on search engines. Search engines want to give users a better experience with better results... and they should. Content and SEO is king, not the name anymore. So if you were a start-up, would you blow $xxx,xxx - $x,xxx,xxx on a exact match premium name?... or save the money and buy a nice memorable brandable name for $xxx - $xx,xxx and use the rest of the money on R&D, promotion and development.

Just try googling some premium one word names and see what shows on the first page.

good brandable's will always be good brandable's. the sub-par, marginal and crap brandables will be left at the next train station.

You fail to mention that premium EMDs receive type-in traffic. This is free traffic for as long as you own the domain. What is that worth to a business owner?

 

[dbdomains]

This thread has been a fascinating read.

A couple of takeaways for me:

:imho:There is a marketplace for brandables because there is a market for brandables.

If Margot's methods, relationships, prices, etc. are not the most effective, the market will adjust.

If one doesn't like her TOS, or how she chooses domains, then don't do business with her.

Just having more cars on the lot, so to speak, doesn't mean you sell more of them. But junky cars can drive away buyers of premium cars.

And she is an expert on what HER buyers want and what they do not. She knows what kind of market place works for her business.

If you don't like it, then go out and contact buyers yourself.

As far as brandable domains versus keyword domains:

Just try googling some premium one word names and see what shows on the first page.

good brandable's will always be good brandable's. the sub-par, marginal and crap brandables will be left at the next train station.

This is an extremely telling and ironic piece of advice. I am sure URLURL meant it that way - correct me if I am wrong.

He didn't say "search" for premium ...

He said "Google".

This, now famous, brandable name, "Google", has become a "keyword".

You have to ask yourself this question: 20 years ago, would you have viewed the domains of the top Internet/Technology companies the same way you do now?

Amazon, Apple, Google, Yahoo, FaceBook, Pandora, eBay, Pinterest, etc. would be considered brandables (even the keywords because of the way they are used), and yet there are people use these brands as verbs.

There will always be junk domains - even keyword ones. But sometimes it takes the artist to see the sculpture waiting in the hunk of rock.

Then plain old ipod turns into iPod.

Companies can have hundreds of brands. So the demand for brandable domains is quite large. Sometimes the brand leads the product, but usually it is the opposite.

Ultimately, I think that brandable domains have a value, but they are harder for wholesalers to deal with because the universe of buyers for any one of them is extremely small compared to keyword domains. Which is why it makes sense to have a specialty marketplace like BrandBucket or Namerific.

 

[domainhacks-931385]

How long to wait for a response from BB?

 

[OptimaDomains]

It's the business that leads the brand, not the brand that leads the business. With that said, I believe brandables are kind of arbitrary. It's mostly subjective. Any domain could be turned into a brand. Example: icanhazcheezburger.

My point isn't that brandables are bad, but the value of a brandable ultimately comes from the end-user and their business.

If you have a good product or service, any name can be used for a business brand. Well, almost any name.

 

[urlurl]

It's the business that leads the brand, not the brand that leads the business. With that said, I believe brandables are kind of arbitrary. It's mostly subjective. Any domain could be turned into a brand. Example: icanhazcheezburger.

My point isn't that brandables are bad, but the value of a brandable ultimately comes from the end-user and their business.

If you have a good product or service, any name can be used for a business brand. Well, almost any name.

some brandable's are bad - i've seen some names posted claiming they are brandable and they are barely pronounceable.

with any niche there are going to be excellent, good, bad and ugly names.

picking and buying names is like selecting a good wine. unfortunately some are loading up on grape juice - instead of investing in a nice vintage

 

[urlurl]

This thread has been a fascinating read.

A couple of takeaways for me:

:imho:There is a marketplace for brandables because there is a market for brandables.

If Margot's methods, relationships, prices, etc. are not the most effective, the market will adjust.

If one doesn't like her TOS, or how she chooses domains, then don't do business with her.

Just having more cars on the lot, so to speak, doesn't mean you sell more of them. But junky cars can drive away buyers of premium cars.

And she is an expert on what HER buyers want and what they do not. She knows what kind of market place works for her business.

If you don't like it, then go out and contact buyers yourself.

As far as brandable domains versus keyword domains:



This is an extremely telling and ironic piece of advice. I am sure URLURL meant it that way - correct me if I am wrong.

He didn't say "search" for premium ...

He said "Google".

This, now famous, brandable name, "Google", has become a "keyword".

You have to ask yourself this question: 20 years ago, would you have viewed the domains of the top Internet/Technology companies the same way you do now?

Amazon, Apple, Google, Yahoo, FaceBook, Pandora, eBay, Pinterest, etc. would be considered brandables (even the keywords because of the way they are used), and yet there are people use these brands as verbs.

There will always be junk domains - even keyword ones. But sometimes it takes the artist to see the sculpture waiting in the hunk of rock.

Then plain old ipod turns into iPod.

Companies can have hundreds of brands. So the demand for brandable domains is quite large. Sometimes the brand leads the product, but usually it is the opposite.

Ultimately, I think that brandable domains have a value, but they are harder for wholesalers to deal with because the universe of buyers for any one of them is extremely small compared to keyword domains. Which is why it makes sense to have a specialty marketplace like BrandBucket or Namerific.

Your right Google, ipod and other brands have become so popular they have become generic keywords (actually, marketing guru's try to avoid this) some other notable brands that became too generic klenex and poloroid,

 

[margotb]

How is it possible to have a name rejected from one account, then a short time later get approved from an other account with a hefty $4985 pricetag?

The exact message that was passed along at the time bumpio.com was rejected in November, 2011 was this: "We'll keep this for possible inclusion in the future, but currently our "-io" names are not selling well."

Names ending in -io had a burst of popularity around 2007-2009. It then died off because it started to be seen as too "web 2.0" and trendy. For some reason, however, we've seen a resurgence not only in interest in -io names from buyers, but in new companies launched -- most likely because of people starting to use the TLD .io as a hack when they can't find a suitable .com.

So...when the name expired and was picked up and resubmitted, it fit with the times and we accepted it. We do go back through rejected domains and look for extensions like -io to pull forward. Had the original owner not let it expire, we probably would have found it in our system and listed it.

 

[oldtimer]

Hi Margot, can you tell us what other endings are popular right now other than io.

 

[Mystiko]

Hi Margot, can you tell us what other endings are popular right now other than io.

Do you realize how easy it would be to exploit this knowledge with automated tools? Let's not make things too easy for those who haven't paid their dues. Besides, naming is an art form, not a formula.

A thorough look at the names that have been added to BB recently should answer your question.

 

[urlurl]

Do you realize how easy it would be to exploit this knowledge with automated tools? Let's not make things too easy for those who haven't paid their dues. Besides, naming is an art form, not a formula.

A thorough look at the names that have been added to BB recently should answer your question.

I agree, and by flooding the market with additional inventory doesn't help the niche or industry. Most likely if they are worth while or have any vale they have already been reg'd years ago.

Its better to save your money and buy some quality brandable names. the renewal fee's on 100's or reg'd names are going to be too much in the end.

 

[GiftedDomains]

speaking of io names: i remember my F.a.w.i.o (d0t) com was rejected by BB few months back.
i then sold it directly to someone a month or so later, but its not used yet.
Guess the guy just liked it and bought it for possible future project or something.

 

[equity78]

You wanted data, well I went and took a look at all the sales data. All 680 domains reported as sold on Brand Bucket. Popular endings like zo,io,ly. The number of sales that started with each letter of the alphabet.

No bending of the rules for me since I am a mod and posting the link in the post, so check out the link in the sig to the post today Inside the numbers at Brand Bucket.

I was surprised at 19 sales ending in Zo which was a suffix that I had liked a few years ago, I had a good pronounceable and Cloudzo.com. After seeing Spoonzo.com sell maybe I should have held.

I hope the post is helpful for those looking to analyze the data.

 

[Domainerr]

I Sold one at brandbucket after 4 weeks of listing it, they are brilliant in selecting the right domain names for their clients!

 

[oldtimer]

Thanks Ray that’s a very thorough analysis,

Even if buying quality names in the aftermarket it will be helpful to know what endings are more popular (or the starting letters for that matter), I don’t think that the info that I asked for was out of place in any way.

If you have a name that has been rejected by BB, but you still think that it makes for a good brandable domain it might be a good idea to list it on your own website.


IMO

(you can see my domains in my signature)



-

 

[Ms Domainer]

*

I started my own "Brand" store, in a very niche market: Names beginning with the letter "Z" (see siggy).

I have about 25 "Z" domains, so I thought I'd just set up a small site and see what happens. I'm doing my own logos. So far, I like ZaKid the best. I enjoy making the logos, although they aren't "professional." But I do think they will help sell virtual property, even if the buyer doesn't use the logo or tweaks it to his/her own specs. (I offer PSD and Jpeg files to buyers).

My fave text is for Zomething, which was turned down by BB (I understand Margot's reasoning, so no big deal)--I just had fun with it.

You guys aren't my target audience (I'm aiming for end users), so I'm not trying to sell anything to you--just a FYI in case you want to start your own sites for rejected names.

I like doing the artistic aspects (the logos and sales text), so it's not feeling like work.

BTW, I do a quick search on each domain for TM issues: USPTO, Trademarkia, and Google before posting the names, but I do have a disclaimer; I don't want or need unhappy buyers.

*

 

[hookbox]

Good info Ray. I was doing analysis on this also and I think one of the most important aspects is the length of the name which you touched on some. Most people here are fixated on what BrandBucket will accept but more important is what will sell if they do accept it. Bottom line the name could be accepted but may never sell based on past performance by length. Here is the complete breakdown of sales by letter length.


4 letter 48 sales
5 letter 145 sales
6 letter 198 sales
7 letter 149 sales
8 letter 92 sales
9 letter 31 sales
10 letter 8 sales
11 letter 4 sales
12 letter 4 sales
13 letter 0 sales

53% of all 4 letters listed sold
32% of all 5 letters listed sold
23% of all 6 letters listed sold

As you can see from this analysis most of the names that BrandBucket sells are made up one word style names because they are less in length. Two word names sell some but based on track record you can see that its not so often based on length since most two word names are 8 letters or longer. Also you can see from this that the shorter the name the easier it is to sell which constitutes higher prices from end users. You can also see the dramatic drop off from 7 letters to 8 letters and beyond when it comes to sales. Hope this helps some.

 

[oldtimer]

Thanks, these are all very useful data,

I wish we could also see how many actual hits (visits) our domains are getting at BB.

IMO

 

[mis_chiff]

Is BB just for .com's or are there other cctld sales etc being done there?
Specifically if anything .ca related.