BrandBucket Experience

I needed to take my mind off some things, so this seemed like a worthy task.

Disclaimer: I am not a mathematician. This post was written via mobile phone. There may be errors.

Invented Names:

(a)

4L -- 17% -- 3/17 = 17.6%
5L -- 24% -- 4/17 = 23.5%
6L -- 24% -- 4/17 = 23.5%
7L -- 24% -- 4/17 = 23.5%
8L -- 10% -- 2/17 = 11.7%

(b)

4L -- 17% -- 3/20 = 15%
5L -- 24% -- 5/20 = 25%
6L -- 24% -- 5/20 = 25%
7L -- 24% -- 5/20 = 25%
8L -- 10% -- 2/20 = 10%

(c)

4L -- 17% -- 5/29 = 17.2%
5L -- 24% -- 7/29 = 24.1%
6L -- 24% -- 7/29 = 24.1%
7L -- 24% -- 7/29 = 24.1%
8L -- 10% -- 3/29 = 10.3%

If (c) is correct, then 29 domains sold = 27% of total domains sold for this period.

Which could mean, 104 (27.8%) to 109 (26.6%) total domains sold during this period.

Invented Inventory Breakdown:

3L: 19
4L: 1,179
5L: 6,224
6L: 8,664
7L: 4,777
8L: 2,441

= 23,304 currently publishes invented 8L or less. // 24,886 total invented domains published.

Opposed to 30,759 total keyword domains published.

Further broken down based on (c) sales:

4L: 5 / 1,179 = 0.424%
5 x 12 = 60, 60/1,179 = 5.089% annual STR equivalent?

5L: 7 / 6,224 = 0.112%
7 x 12 = 84, 84/6,224 = 1.349% annual STR equivalent?

6L: 7 / 8,664 = 0.0807%
7 x 12 = 84, 84/8,664 = 0.969% annual STR equivalent?

7L: 7 / 4,777 = 0.1465%
7 x 12 = 84, 84/4777 = 1.758% annual STR equivalent?

8L: 3 / 2,441 = 0.1229%
3 x 12 = 36, 36/2441 = 1.474% annual STR equivalent?

Thus, while it looked like 4L's were lagging, they were actually, by far, the best selling (for this period) in the invented category, when factoring inventory size.

If anybody wants to check the work, or expand upon it, please feel free.

 

How many domains are listed for sale on Brandbucket? What do their nameservers reveal?

 

I checked today 55,667

 

Interesting approach!

Your 104 to 109 would be within the range I got of 95 to 113 based on the assumption for average names sold per multiple name seller.

https://www.namepros.com/threads/method-for-calculating-brandbucket-sell-through-rate.1139620/

 

It's possible my math is wrong and I admit to not being good in math. However, If 59 sold in April and we multiple that by 12 mos it results in 708 sales a year. If we extrapolate the number based on approx' 55,000 names said to be for sale (assuming it's valid) which I have not checked, it looks like chance of selling just one domain on BrandBucket is between 1% to 2%

Some stats show chance of a name selling anywhere overall is roughly 1% to 2% range a year or so. Again, if my math is correct it means the possibility of selling on BB is also far from good and there are costs and other negativities vs other venues which are free.

I was always suspect BB does not 'work' as well as many assume it does and brandable domains are of dubious value, which is why I never opened a BB account and own so few brandables myself. If accurate data I am very fortunate to not be paying for BB listings and logos etc since based on the depressing stats it can take as long as 100 years for a sale which stats I am finding amazing so please check the data and numbers.

P.S. Maybe I am missing something?

 

Where'd you get the 59 figure from?

I don't think it has anything to do with your math mathematical ability.

More likely

Such as

Referring to April sales estimates.

 

@Grilled April numbers are not way off from May's.

Also, the only shortcoming of calculating via percentages is that it could be double of the numbers you get, meaning, 208 to 218 should provide similar results.

But combining with the seller stat analysis, it limits it to the lower range, as otherwise, the few multiple sellers (2 and more sold) should be averaging around 9-10 names sold each and 18 or so guys averaging that many is pretty much impossible.

Anyway, your calculation method, plus mine, plus seller experience show that unrelated party sell through is nearing 1% at BB.

 

Another dramatic thing these newsletters points out is that invented names just don’t sell like keyword domains do over there. I rarely invest in invented names.

 

The last report issued at the end of May, was for April sales data, no?

So when you say May's, do you mean the May newsletter?

Just to clarify: as others not following as closely may misunderstand.

True. But if they had numbers such as 208 to 218, wouldn't that be some sort of a record sales month? And wouldn't that have been mentioned?

Also, that would skew the amount of sellers who sold one domains VS sellers who sold 2+. Not saying this isn't possible as I haven't fully dove into the charts yet. Though your numbers based off seller data falling in range with my data, seems to point the 1XX range being the likely assumption opposed to 2XX.

Exactly.

I haven't analyzed it enough to come to that conclusion.

Further, I'm not so sure a search result audit would validate anything concrete about the sales.

I do appreciate your approach of analyzing the seller data. Though I'm not entirely sure I understand it.

And/or

I'm not sure how you would differentiate that as insider selling advantage vs sales of others.

As you speculate on the unrelated party sell through rate nearing 1%, what does that give an insider?

Respectfully, that's almost a loaded question in my mind given the unknowns, and the varying definition of an assumed insider, and the perks they may or may not receive.

Don't get me wrong, I'm all about being a skeptic. I just want to confirm or deny as much as I can before making a position. It could be much worse, or much better than we assume. The question is developing a measurable test.

I plan to comment more in the new thread, just wanted to respond to your tag here first.

 

Different sellers doesn't mean total domains sold. Some sellers sold more than one.

 

@Grilled did you check out the link? It has the breakdown on conclusions, assumptions etc.

And yes, by May I mean disclosed in May, but probably April results. And the previous months were quite similar.

 

Here are previous months if you need for info

https://tldinvestors.com/2019/04/brandbucket-march-sales-data-average-sale-price-up-vs-february.html

https://tldinvestors.com/2019/03/brandbucket-february-sales-data.html

https://tldinvestors.com/2019/02/brandbucket-january-sales-data.html

 

Right BB was just reporting how many sellers not how many domains sold.

 

Any thoughts about Squadhelp? Stay with BB or switch to SH?

 

The difference is somewhat Inconsequential in that the chance of a sale is about 1.25% a year based on 1 name per seller per month (708 total BB platform sales a yr) vs 2.5% a year if all 59 sellers sold on average 2 names each per month (1,416 total BB platform sales a yr), which seems unlikely (if my math is right).

 

Another thing to consider (which could sway the keyword to invented sales ratio) is defining the definition of 'invented' VS 'keyword' and being open to a margin of error that some sales are miscategorized.

For the above audit, I used BB search tool. Selecting invented. Then incrementally sorted by the amount of letters, to give the aforementioned 4L-8L invented Inventory.

I took a quick look at keyword domains, and the first one that stuck out (at first look) as more of an invented domain, was D a p p i a.

Taking into account that domains like D a p v u, D a p z o, and D a p p t i c are categorized as invented domains.

So why is D a p p i a considered a keyword domain?

Those knowledgeable about the crypto industry probably spotted one difference quicker than those who aren't. Difference being dap (generally a pure made up CVC unless you're talking about the verb:

1. fish by letting the fly bob lightly on the water without letting the line touch the water.

VS DAPP being the invented keyword that represents decentralized APPs.

So then why is D a p p t i c categorized as an invented domain whereas D a p p i a is categorized as a keyword domain?

My guess:

D a p p i a = keyword + ia suffix. Thus their reasoning for keyword classification?

D a p p t i c = keyword + tic suffix. / A play on haptic. When considering a blend between analytic, haptic, and DAPP, one might call it a portmanteau. Though, full disclosure, the bb newsletter taught me that word, and this is the first time I've used it in a sentence. Thus, this invented keyword (DAPP) + tic = ? However, the description doesn't mention haptic or analytic, nor is the domain searchable for the search term 'haptic'.

W a v e t i c = (another 7L ending in tic) is classified as a keyword domain. Could D a p p t i c also be classified as a keyword domain since they also categorize D a p p i a as a keyword domain?

 

Does anyone know how many individual sellers there are who have listed the approx' 55,000 names said to be for sale on BrandBucket, of which 59 sellers are said to have sold at least 1 name n April

P.S. I am not a BB member and little knowledge on how popular BB is or cost of a listing and logo.

 

I don't know how many sellers there are. But in my dashboard it says that my portfolio of 224 names that I have published in total since becoming a seller is "larger than 95% of sellers". But hard to tell exactly what the average is.

What I do know is that review and publishing times are again taking forever. One of my names has waited almost a month to get published.

Also, in April's newsletter, Margot said "there are some cool things coming in May, so stay tuned for next month's newsletters!" I didn't spot anything cool in May's newsletter, but maybe it's just me...

 

It still baffles me that you don't get some type of priority for the dollar amount of sales that you have at BB. I am not privy to this info but I would easily assume that you are their top seller based on the price of domains that you have sold there. You are more than a VIP to them and Margot should have given you her cell number long ago to communicate however and whenever you so choose.

 

Thanks. I know for a fact that several big sellers have left now or are unhappy, so I think BB really needs to take these issues seriously.

 

Customer service for such a small business is so easy. I don't get it with this company.

 

I am one that left the platform about a year and a half ago. I had over 300 names (That was $3,000 in listing fees) on the platform over 2 years. Only 4 sales, the highest was $1,600. As far as I can discern, It is just an expensive landing page. What do they do to drive traffic to my names to justify the $10 plus 30% plus $100 - $300 logo fee? Do people really search through the names on the site, or just happen upon the name as they type it in to see if it is registered? I lost a lot of money listing with them.

 

huhhh? can you please clarify the bottom line cost of listing 1 name at BB with a good looking logo?

 

Somethings may have changed since I left, but when I was listing there, here were the costs:

1. Once your name was accepted, it cost you $10 to publish it. (Actually list it) This fee is paid up front. That was the $3,000 I was talking about. (300 x $10)

2. You would then agree to pay $100, $200 or $300 for the logo development. You would only pay this if the name sold.

3. If the name sold BB charged a 30% commission plus the logo fee mentioned above.

So listing 1 name it would cost you $10

If you selected the lowest price logo, which is $100 and the name sold for $3,000, BB would charge $1,000: The 30% commission ($900) plus the $100 logo fee. Considering the $10 listing fee, you only net $1,990. Of course you need to factor in your purchase of the name and any renewals.

BB also demands exclusivity, so it can not be sold on other venues or even through a private deal.