Really don't care about .ly names at all, don't see them as comparable to keyword+ly.com names, wouldn't do a hand-reg even on a "valuable" .ly. Reasons:
1. Libya (unsafe, unrelated to 99.9% of global economy)
2. expensive renewals.
3. unreliable (tied to point 1, but also shown in practice)
4. Even the biggest known .ly user who started the craze, no_url_shorteners, prefers to forward .ly to no_url_shorteners
Another thing that BB does that makes zero sense, but has a perception of something valuable. Has anyone wondered why BB is behind .ly, .me, but would ignore .is, .al, .rs, .to etc. that makes at least as nice hacks?
Oh, I know the answer. Linguisticist experts...