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domains Startups Prefer Keyword-Based Descriptive Domains

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For the past few decades, it was assumed that rising startups would opt for exact brand match domain names ending in the legacy top-level domain (TLD) .com as soon as they could fund the acquisition. Recently released data, however, is challenging this notion. According to data recently shared by Marc Köhlbrugge, founder of the startup launch platform BetaList, early-stage startups are choosing descriptive domains more frequently than in previous years.

Over the past decade, early-stage startups have increasingly strayed from using .com domain endings, according to Köhlbrugge’s data. Usage has declined by a stunning 20% during this period, from 78% to 56%.


Startups launching on BetaList choose domains that fall into these categories:
  • Two-word, hyphenated or prefixed (with words like “get”, “buy”, “meet” and more) .com domains
  • Commercialized country code domains, like .io and .so
  • One-word descriptive domains with TLDs like .world, .life and .finance

read more (Entrepreneur, Dec 3, 2021)
 
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