strategy Brand Development Tips: Social Engineering – What NOT to do with your brand name

[Eric Lyon]

There are thousands of bloggers writing articles with instructions on how to launch a social campaign, but regrettably, not many address the negative aspects or things you should never do. That’s where this article comes in.

Sometimes when we analyze things, it helps to start with the don’ts before you start with the do’s. The tips will be slightly different for a forum community then it will be for a social network. I’ll address both.

Remember, everything you do in life (Online or offline) reflects your brand name. You are an extension of your brand on multiple levels and need to lead by example. Any time you (As a founder, CEO, Freelancer, etc.) do something questionable, your brand will suffer.

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[namerav]

Descriptive article, good reading.