strategy Brand Development Tips – #1: Brainstorming Your Brand Name

[Eric Lyon]

I decided to start a new series for brand development tips to share some of the things I’ve learned over the years. When it comes to starting up a new online or offline business, the number one thing you need to get started is a solid brand to represent you or your new company. If you are an existing company, you may want to think about rebranding at some point if your current brand isn’t doing the job it’s supposed to.

Brainstorming – Brainstorming is where every good idea is conceived. This is the moment that you come up with a great idea that you want to develop into a lucrative business model. It could also be a moment in life where a light turns on in your head as a reaction to a situation you found a fix/solution for that hasn’t been done yet. Or, it could even be a modified version of an existing solution repackaged in a better-looking box.

It should be noted that you do not want to copy anyone else’s brand, never use any clipart/stock images, and be as unique/creative as possible to set you apart from the rest of the businesses in your industry. The last thing you want is to infringe on someone else’s copyrights/trademarks. That would be a bad way to start your new venture...

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