See below article on bofa promoting its mobi site as an iPhone application. good for mobi
Bank of America Touts its Mobile Banking as iPhone App
October 18, 2007 at 9:59 am by Banking Unwired
In a move sure to set a precedent, Bank of America is the first banking application featured on Apple’s iPhone App directory.
Here’s their intro:
Bank of America Mobile Banking is available to all Online Banking customers. With Mobile Banking you can use your iPhone or iPod touch to easily and securely check your balance, pay your bills, transfer funds, or find a nearby ATM or banking center. It’s easy, fast, and convenient — just use the Safari browser on your iPhone or iPod touch to go to www.bofa.mobi and you can get started.
Although other banks have mobile banking Websites that work equally well on the iPhone, they’re the first to proactively promote it as an iPhone app. It’s a smart move given that many sites still need to tweak their interface code to be optimized on the iPhone screen. As a result, iPhone users are often frustrated with their experience on sites that are not optimized.
Sites like Facebook have led the way in adapting their site to the iPhone, and it’s no easy task (hear Techcrunch’s interview with the developer behind the iPhone Facebook for his take). The challenge with iPhone is that designs that work on most mobile phones look pretty bad on the iPhone, and sites designed for a full-screen monitor are cumbersome to use. But with the challenges also come an amazing array of opportunities, such as increased screen real estate, animation, and a growing list of developer tools. And with the recent announcement by Steve Jobs of a developer kit for 3rd party applications coming out in February 2008, it’s more critical than ever that Websites optimize their sites.
With the iPhone, while form follows function, for many Websites, that means having to add more functionality just to keep up. And although early adopters don’t always win out, for this captive audience, the best products usually do.
Bank of America Touts its Mobile Banking as iPhone App
October 18, 2007 at 9:59 am by Banking Unwired
In a move sure to set a precedent, Bank of America is the first banking application featured on Apple’s iPhone App directory.
Here’s their intro:
Bank of America Mobile Banking is available to all Online Banking customers. With Mobile Banking you can use your iPhone or iPod touch to easily and securely check your balance, pay your bills, transfer funds, or find a nearby ATM or banking center. It’s easy, fast, and convenient — just use the Safari browser on your iPhone or iPod touch to go to www.bofa.mobi and you can get started.
Although other banks have mobile banking Websites that work equally well on the iPhone, they’re the first to proactively promote it as an iPhone app. It’s a smart move given that many sites still need to tweak their interface code to be optimized on the iPhone screen. As a result, iPhone users are often frustrated with their experience on sites that are not optimized.
Sites like Facebook have led the way in adapting their site to the iPhone, and it’s no easy task (hear Techcrunch’s interview with the developer behind the iPhone Facebook for his take). The challenge with iPhone is that designs that work on most mobile phones look pretty bad on the iPhone, and sites designed for a full-screen monitor are cumbersome to use. But with the challenges also come an amazing array of opportunities, such as increased screen real estate, animation, and a growing list of developer tools. And with the recent announcement by Steve Jobs of a developer kit for 3rd party applications coming out in February 2008, it’s more critical than ever that Websites optimize their sites.
With the iPhone, while form follows function, for many Websites, that means having to add more functionality just to keep up. And although early adopters don’t always win out, for this captive audience, the best products usually do.
