Well sometimes there are days, weeks, or months where it hits lows. But typically it recovers. I see all time high right now, but then again that is across the board so it is hard to say.
Usually we only get feedback from users that see a drop in revenue. We rarely get a user notify me or support because their revenue is too high.
One of the challenges is that our upstream provider tunes algorithms on what ads to match to the domain. And furthermore, to complicate the situation, it is all based on country and each country may have a different department that tunes it based on their knowledge.
So sometimes there are months where CTR is low but CPC is high. Other months, CPC is low, CTR is high. They also average conversion into the equation, and ofcourse they tune across the board, that means one portfolio may go down 20%, another may be up 30%. These numbers are exaggerations, but sometimes a 2% increase across the board might mean a 50% decrease on some user's portfolio.
And to top it off, I have no access to any of this, and do not get ANY updates.
A few months ago our upstream provider has made an update once where USA advertisers that opt in to advertise "globally" would no longer show up in China. That day and to present, the Chinese revenue dropped 20-30%. I didn't know about it. I asked my upstream provider, even they didn't know about it. With a workforce of I think over 20,000, it is pretty hard for everyone in the company to know what is going on as the changes again are made network wide and sometimes targeted to perhaps improve the content site revenue, but at the same time that same change may lower domain parking revenue.
I don't know the internals but this is all based on what I learn and see, and read between the lines.
Another issue to look at is visitors. We are not responsible for increasing or maintaining visitors. Most portfolios if not all always drop in visitors as the domains become less relevant over time (if they are some mis type, expired traffic, etc). So if your visitors dropped 20%, it is expected for revenue to also drop.
The good news is that it is not as bad as it sounds. Mostly there are weeks that are bad, and then they eventually get back to being good, and it is an ongoing cycle that never ends.
I just added 2 new second tier providers which I think will help increase revenue. My mission is to continue to increase revenue. The more my users make, the more successful Bodis, and the happier I am.
I like to go to sleep at night knowing my users are happy and not complaining. And that is what gives me the most satisfaction. So I do what I can do make sure that is the case.
Any suggestions are welcome! :tu: