discuss Binance.com and .US - Real example of global + local

[abstractdomainer]

It is beautiful to see how a certain brand like Binance has established itself and use the global + local strategy to operate.

Binance.com is the main site that operates across the world. However, Binance.US is the second website that they operate, for the US region where all the coins listed on .COM are not allowed and the regulations are different.

Usually, we see a scenario like this:

1) Opensea.io acquires Opensea.com and forwards the name to the .io platform
2) Fiverr.com for example, upgardes to Fiver.com
3) Housing.in rebrands to Housing.com

However, this is a rare scenario where 2 different extensions are being used in 2 different ways.
Pretty amazing to see how they must have distinguished the two.

What are your thoughts on this?

 

[jhm]

Mmm, not sure about beauty. In each of those 3 examples, they upgraded to "better" - Binance didn't

Binance had their ideal name and "COM" in the first place, then due to regulations of the US, they thought fine...we'll do "Binance US", for the US market. Isn't really much beauty in it. Given an ideal world, I reckon they'd rather have it ALL under their "COM" and unchanged, but got forced to do their "US" play. If there is any beauty, its well done for bowing to US regulations, and using the most appropriate extension for that side of their business

 

[branding]

Dunno what you're rambling about as just about any globally operating company uses ccTLDs to accommodate the local markets.... Using solely the .com doesn't make sense at all.

 

[Xiberia]

They also have binance.org, used for blockchain/development stuff. I think a similar thing goes for crypto.com/crypto.org. XYZ may be the metaverse extension, but .ORG seems to be a standard for serious/major crypto.

They don't seem to own binance.exchange though, contrary to this thread claiming to have sold it to them:

https://www.namepros.com/threads/binance-exchange-sold-for-12000-my-experience.1200647

 

[jedaprin]

I just dont think its a good name

 

[F.E.]

You're not looking at a whole picture. Binance.com as business entity has been banned from operating in US due regulations back then + Trump/China ban, so the only natural way they could've conducted business was by registering separate entity in US and operate independently from main one (founder is Chinese).

 

[abstractdomainer]

You're not looking at a whole picture. Binance.com as business entity has been banned from operating in US due regulations back then + Trump/China ban, so the only natural way they could've conducted business was by registering separate entity in US and operate independently from main one (founder is Chinese).

Correct! But they ended up using the same domain name in .US, isn't it? Nice strategy I would say! A lot of companies do that, yes! But this is a little different in the sense that they don't have it separately for all the countries, only US.

 

[F.E.]

Well, they don't HAVE to do for all countries separately, they HAVE to for US, that's the point. If things were going normally in US, they wouldn't run separately, but would stick all under one roof mindset.