Better Option - Prod/Serv+ 'CO' or 'Company'? (.com)

[FUTRS]

Was curious what everybody thought about the better resale opportunities and/or the better value in using 'CO' or 'COMPANY' with a product or service.

EG:

FlowerCO.com
or
FlowerCompany.com


RealEstateCO.com
or
RealEstateCompany.com



What would you rather have and why?


v

 

[bmugford]

It depends on the term.

If the keyword is short and brandable, something like SolarCo, CloudCo, etc. works well.

If the root word is less brandable, I think "Company" is a better ending.

In the first example FlowerCo.com is a good brand, and FlowerCompany.com is good as well.

The second example I would rather have RealEstateCompany.com by a wide margin.

Brad

 

[FUTRS]

Thanks Brad.

.. so is it fair to say that you would suggest that a one word generic term/business/industry would be the preferred choice to pair up with 'CO'

.. while multiple word business/industry 'flow' better with the full 'COMPANY'


EG

DomainCO
or
DomainCompany
or
DomainNameCompany



HomeImprovementCO
or
HomeImprovementCompany



i understand like many domaining situations, it's a case by case basis, but trying to figure what would be best for both demand, resale and overall value.

thanks again

 

[bmugford]

In general, "Company" is the more professional ending.
"CO" is more of a brand in most situations.

Let's take 2 terms in the same niche, Lawn Care.

LawnCo.com is a good brand. LawnCompany.com is not as good IMO.

LawnCareCompany.com though is much better than LawnCareCo.com

Basically unless the term is highly brandable, "Company" is going to have more buyers from my experience.

Brad

 

[gilescoley]

I think Brad is spot on with his comments....

He mentioned CloudCo and that the name I sold a few months go for a nice amount

Short names like this work well with Co on the end, like TravelCo.com, SolarCo.com or HealthCo.com