Betpoint Group rebrands to PressEnter Group

The rebrand to PressEnter Group marks the start of a new chapter for the company which has grown at pace over the past few years. It has gone from a single brand operator to a sizeable enterprise operating six online casino assets with a workforce that has quadrupled over the past year.

With tremendous momentum behind the business, driven in part by a new management team led by CEO Lahcene Merzoug, the operator believes that now is the perfect time to unveil a new corporate identity that matches its ambitions to become an industry power player.

PressEnter is based on the concept of pressing the “enter” button on a computer keyboard and the execution that comes with doing this. It stands for decisiveness, boldness and always being the first to take action. >

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