In addition to what's already been said by
@biggie and
@karmaco, I'd like to add that a domain can be sold with just 1 single view by a determined impulse buyer, if price and other variables like payment options are all correct.
A couple of things to note.
No marketplace is perfect in this, but DAN obviously does a better job than Sedo at
filtering out bots and web spiders ('non-humans') from your daily views. You cannot compare the number of views between marketplaces easily. DAN offers Google Analytics integration, which may help to tell what type of visitors are visiting your domain.
When a domain gets
no views at all during a longer period, check if all is configured correctly by visiting the domain lander yourself, by checking DNS delegation, and by querying for
site:yourdomain.com in Google.
Domains that get
clearly more views than other domains, often have a higher chance of selling, and you can
better experiment with different pricing strategies for these high(er) traffic domains within your portfolio.
Try to
group domains with the same characteristics (by topic, keyword, TLD, price, language, date added, etc.) and try to find patterns in views over time. This can be done by downloading the csv to a spreadsheet on a daily or weekly basis. Adjust pricing if necessary.
Newly added domains on any marketplace tend to get more views during the first period, because they appear on the homepage of the marketplace and partner sites, appear in people's alerts, etc. After some weeks, the number of views may change significantly in both directions + and -.
Deciding if a name will be renewed is
a lot more complex (sometimes this can be a real struggle) and cannot be decided by just looking at the number of views alone. There will always be a percentage of your portfolio that is not top-notch [any longer].
Try to
renew your best domains by a couple of years first, so that these domains are safe. This means that you are already making a distinction between best, good, and not so good domains.
