NameFinest
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Hi, I'm wondering which price has the highest STR.
And if this really matters.
And if this really matters.
1949
Am i getting it right, that you make fun with the 2nd World War? But I'm glad you paid attention to history classes. In Germany, jokes like that are not appreciated.
As it happens, the USA was the zone of occupation 1945-1949 in Germany. So please don't make jokes like that. Even if you only wrote one number, it's pretty clear it wasn't random.
Wow I just saw your ridiculous post. I really don't give a crap about Germany and my number had nothing to do with World War 2. Thank you for your input.Am i getting it right, that you make fun with the 2nd World War? But I'm glad you paid attention to history classes. In Germany, jokes like that are not appreciated.
As it happens, the USA was the zone of occupation 1945-1949 in Germany. So please don't make jokes like that. Even if you only wrote one number, it's pretty clear it wasn't random.
Wow I just saw your ridiculous post. I really don't give a crap about Germany and my number had nothing to do with World War 2. Thank you for your input.
Wow! I'm going to move my name pricing based on this data. What a lovely post!According to research by NameBio (@Michael) and Squadhelp (
@GrantP), it really doesn't matter at this price point:
NameBio:
The bottom 30% of the portfolio was priced into three buckets: $1795 (20%), $1295 (5%), and $995 (5%). After three months of testing, this group of names was contributing 14% to our total sales by quantity. 3/7
As an experiment, for the next three months we combined those buckets into a single price point: $2195. Logically we were expecting fewer sales, but we wanted to see if the higher price could more than offset the decrease in STR. 4/7
But something shocking happened... the number of sales didn't decrease. The bucket was still contributing 14% to our total sales by quantity, except now it was contributing 38% more to our gross revenue. 5/7
Squadhelp:
We don't see much price sensitivity among buyers for Brandable domains priced under $2K.
We have tested several price points and have concluded that there is no material sell-through impact whether you price a domain at $1499 or at $1999.
Wait a minute. This means there is no impact for pricing a name valued under 2K anything between $1.99 and $1999? Did I read that right? Meaning I could price all my crap domains at $1999 and the STR would remain the same as if I had priced them at 19.99?According to research by NameBio (@Michael) and Squadhelp (
@GrantP), it really doesn't matter at this price point:
NameBio:
The bottom 30% of the portfolio was priced into three buckets: $1795 (20%), $1295 (5%), and $995 (5%). After three months of testing, this group of names was contributing 14% to our total sales by quantity. 3/7
As an experiment, for the next three months we combined those buckets into a single price point: $2195. Logically we were expecting fewer sales, but we wanted to see if the higher price could more than offset the decrease in STR. 4/7
But something shocking happened... the number of sales didn't decrease. The bucket was still contributing 14% to our total sales by quantity, except now it was contributing 38% more to our gross revenue. 5/7
Squadhelp:
We don't see much price sensitivity among buyers for Brandable domains priced under $2K.
We have tested several price points and have concluded that there is no material sell-through impact whether you price a domain at $1499 or at $1999.
Wait a minute. This means there is no impact for pricing a name valued under 2K anything between $1.99 and $1999? Did I read that right? Meaning I could price all my crap domains at $1999 and the STR would remain the same as if I had priced them at 19.99?
How can this be true? Why would this be true. Is it only true for SquadHelp's client base?
Not necessarily.This means there is no impact for pricing a name valued under 2K anything between $1.99 and $1999?
If it was 85 or 90 instead of 88, do you think the sales still happen?️ According to my view, $*88, $**88, $***88, etc. (the last portion of a price value) are more engaging.
Note: I sold a few domains with this type of pricing.
