Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[Chris Co]

Not sure why one wouldn't list everywhere possible (for non Premium names).

Pulling off any platform just reduces marketing and that that seems a decision with no upside to me.

Agreed, the more exposure the better imo.

 

[carob]

Why do Atom not allow us to simply insert our own Google Analytics ID into the account, as Dan.com did?

Then you have stats in a familiar format, at least you can make meaningful comparisons and monitor it all in one place.

There is no technical difficulty in making this normal option available, presumably it is a policy decision by Atom.com to not allow those standardised statistics. Instead, as others have said here, you can spend a lot of time on erratic Atom stats that aren't useful.

@Atom.com

 

[love4ever]

Why do Atom not allow us to simply insert our own Google Analytics ID into the account, as Dan.com did?

Then you have stats in a familiar format, at least you can make meaningful comparisons and monitor it all in one place.

There is no technical difficulty in making this normal option available, presumably it is a policy decision by Atom.com to not allow those standardised statistics. Instead, as others have said here, you can spend a lot of time on erratic Atom stats that aren't useful.

@Atom.com

Yes exactly allowing this option same Dan before will save time and effort, i remember the data/stats from google analytics was very clear & helpful .

@Atom.com
.

 

[love4ever]

Please can you add Google Analytics on atom landing pages to track visitors, This stat is important and essential to our ongoing domain analysis .
Also it will encourage lots of new sellers to use atom lander since afternic no more providing settings for Google Analytics like dan before .

@Atom.com

I have requested this last year but got ignored .

@Atom.com

 

[SpareDomains]

Why do Atom not allow us to simply insert our own Google Analytics ID into the account, as Dan.com did?

Then you have stats in a familiar format, at least you can make meaningful comparisons and monitor it all in one place.

There is no technical difficulty in making this normal option available, presumably it is a policy decision by Atom.com to not allow those standardised statistics. Instead, as others have said here, you can spend a lot of time on erratic Atom stats that aren't useful.

@Atom.com

I've got... Tracking​ Google Analytics Tracking ID Provide your Google Analytics Tracking ID to track visitor details (also known as Measurement ID) and... Statcounter​ In order to integrate Statcounter with your WLM, you would need your Project ID and Security ID from Statcounter. But this is on the white label. So I'm guessing this isn't available if not the white label?

 

[NorthernDomains]

Why do Atom not allow us to simply insert our own Google Analytics ID into the account, as Dan.com did?

Then you have stats in a familiar format, at least you can make meaningful comparisons and monitor it all in one place.

There is no technical difficulty in making this normal option available, presumably it is a policy decision by Atom.com to not allow those standardised statistics. Instead, as others have said here, you can spend a lot of time on erratic Atom stats that aren't useful.

@Atom.com

It's been there for quite a while. Go to "Configure Marketplace" and scroll down to the "Tracking" section.

 

[Future Sensors]

It's been there for quite a while. Go to "Configure Marketplace" and scroll down to the "Tracking" section.

In WLM settings, yes. But not for the Atom.com landers.

 

[NorthernDomains]

In WLM settings, yes. But not for the Atom.com landers.

Yes, that's true. How difficult would it be for @Atom.com to integrate into the landers?

 

[Future Sensors]

Yes, that's true. How difficult would it be for @Atom.com to integrate into the landers?

The integration is but a slight tap on the keyboard. The resistance likely comes only from the prevailing winds of their internal priorities.

 

[Chris Co]

Is it me or is the AI a lot more hesitant to recommend your domains for premium lately?

Is atom attempting to halt the ever-increasing number of premium domains on the marketplace I wonder

 

[NorthernDomains]

Is it me or is the AI a lot more hesitant to recommend your domains for premium lately?

Is atom attempting to halt the ever-increasing number of premium domains on the marketplace I wonder

It's not only you; I see the same thing happening.

 

[JJAllan]

This is not true at all, and has been proven many times over. Evidence-based studies have shown that domains have almost no price resistance once you get down to a certain number, let's say $2000.

We're not selling hot dogs here, and if a company wants your domain, and if they'll buy it for $100 then they'll likely buy it for $2000. And if no one wants to buy your name, then no one will want to buy it, even for $100.

I agree..

 

[NYJimbo]

Suddenly my account has been showing this warning with numbers increasing almost hourly. It's in the "Domain Listings" screen. The domains are pointed to atom and they do resolve. Why is this growing ?

 

[Velocity.Now]

@Atom.com you now have over 370,000 domains listed as premium domains on your marketplace, do you plan on putting a cap on the number of domains for your premium marketplace ? I ask this as the benchmark for getting listed is getting lower and lower while STRs for genuinely premium names get lower and lower.

You must understand that the pie cannot be divided to the point where we are counting the crumbs. It becomes unsustainable.

 

[kaposzta]

@Atom.com you now have over 370,000 domains listed as premium domains on your marketplace, do you plan on putting a cap on the number of domains for your premium marketplace ? I ask this as the benchmark for getting listed is getting lower and lower while STRs for genuinely premium names get lower and lower.

You must understand that the pie cannot be divided to the point where we are counting the crumbs. It becomes unsustainable.



Show attachment 285480

A couple of years ago I calculated that 1% STR is needed for me to break even. Now, as the renewal fees are up, I guess I would need a better STR. Based on your chart the average STR is now less than 1%, which is not a very good news for me...

 

[Name2go]

I haven't contributed to the development of AI-driven logos for Premium Submissions in a while.

Here are two annoying examples:

One can only guess that the plant (?) symbol is an A.

What looks like a particularly imaginatively integrated TM symbol here is supposed to be suffix FM.

End of criticism, I'm rejecting both suggestions and passing them on to my human designer.

 

[Velocity.Now]

A couple of years ago I calculated that 1% STR is needed for me to break even. Now, as the renewal fees are up, I guess I would need a better STR. Based on your chart the average STR is now less than 1%, which is not a very good news for me...

My chart is only there as an illustration and not fact , but yes I am not optimistic about sell thru rates increasing for individual sellers.

Of course the price you sell at can make a low str profitable but overpricing not so .

It will be interesting to see how this issue resolves itself, will the big portfolios move first or will they wait for the hundreds of smaller and less patient sellers to leave. One thing for sure is that the present trajectory is not good for domainers, marketplace owners yes.

 

[Bob Hawkes]

It is my opinion the total number of domain names is not per se an issue at Atom. However, with more and more domain names, there is more and more competition. Also, if there are so many results that searchers can't find your domain names, that is definitely an issue. For example, Amazon has something over 600 million products listed, yet companies continue to find it an attractive place to sell. In fact, it is attractive partly because the potential buyer knows they can find almost anything there,.

But that only works if the search gets the potential buyer to the names they would be interested in without too much hassle and diversion. I know Atom get it that search is essential and keep working on it. I don't think they are there yet. So personally, I would not favour a cap, but do urge them to keep their focus on making search better.

Now there is also a role for domain name investors to play. As Atom has more and more listings, they will have more and more in every niche. If your domain name is not the best in the niche, or failing that at least the most competitively priced of the very good names, sales will be few.

I think brandable is both the most interesting area in domain names, but also the most challenging to make the STR - price combination work so that investing is worthwhile.

Just my early morning opinions.

-Bob

 

[NameGroove]

It is my opinion the total number of domain names is not per se an issue at Atom. However, with more and more domain names, there is more and more competition. Also, if there are so many results that searchers can't find your domain names, that is definitely an issue. For example, Amazon has something over 600 million products listed, yet companies continue to find it an attractive place to sell. In fact, it is attractive partly because the potential buyer knows they can find almost anything there,.

But that only works if the search gets the potential buyer to the names they would be interested in without too much hassle and diversion. I know Atom get it that search is essential and keep working on it. I don't think they are there yet. So personally, I would not favour a cap, but do urge them to keep their focus on making search better.

Now there is also a role for domain name investors to play. As Atom has more and more listings, they will have more and more in every niche. If your domain name is not the best in the niche, or failing that at least the most competitively priced of the very good names, sales will be few.

I think brandable is both the most interesting area in domain names, but also the most challenging to make the STR - price combination work so that investing is worthwhile.

Just my early morning opinions.

-Bob

I agree with Bob - search is key (not # of names). Brandpa has <20k names. But quality is very poor. You can go list there and you still won't sell anything.

Quality and search discovery are what matter - not a cap on names.
One thing I'd add is Atom should decrease the acceptance of crap names - but not cap the total #.
Then as I've said in the past (and Bob states here) continue to focus on enhancing search discovery.

 

[Chris Co]

I agree with Bob - search is key (not # of names). Brandpa has <20k names. But quality is very poor. You can go list there and you still won't sell anything.

Quality and search discovery are what matter - not a cap on names.
One thing I'd add is Atom should decrease the acceptance of crap names - but not cap the total #.
Then as I've said in the past (and Bob states here) continue to focus on enhancing search discovery.

I agree. Capping the number will force users to list elsewhere, and that's not good for Atom or the user.

If Atom have indeed limited the number of domains the AI recommends, I think this will be a good way of slowing the number of crap names at least, as I think it's the main reason so many bad names make it on there.