Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[DomainRecap]

I don't bother and just chat on support and have had great luck getting my problems fixed very fast.

 

[DomainRecap]

I have to say that I'm extremely pleased with Atom so far (moved my domains over in late-February) and in many ways it exceeds Dan.com as a platform for domain marketplace sales. Everything from sales to support to payments is fast and rock-solid and the system just 'works' for me and has every feature I need to succeed.

Keep up the great work guys & gals, and if you're exceeding my expectations, then you're doing a lot of things right!

@Atom.com

 

[silentg]

https://twitter.com/x/status/1922335755856236885

 

[NameGroove]

A "plus" listing sale! Nice to see at least one of these

https://twitter.com/x/status/1922392758033023307

 

[NameGroove]

Also a "Sapphire" listing sale! Seems like the Plus & Sapphire marketplace are starting to get some traction. Looking forward to @Atom.com supplying some data on the efficacy of these areas (STR for Plus vs Sapphire vs Premium vs Standard)

https://twitter.com/x/status/1922350622835200288

 

[King]

The logo designs have gotten a lot better and premium generations are faster now, sometimes as quick as right after approval. Good stuff.

 

[love4ever]

Bravo atom

Why there is no such Zack in afternic/godaddy !

.

 

[King]

Also a "Sapphire" listing sale! Seems like the Plus & Sapphire marketplace are starting to get some traction. Looking forward to @Atom.com supplying some data on the efficacy of these areas (STR for Plus vs Sapphire vs Premium vs Standard)

https://twitter.com/x/status/1922350622835200288

Could be type ins since they are single word SLDs. Most likely the case. Especially with the .bot hype.

I only have a few plus listings, don't have much assurance that they increase a chance of sale compared to standard.

 

[NameGroove]

Could be type ins since they are single word SLDs. Most likely the case. Especially with the .bot hype.

I only have a few plus listings, don't have much assurance that they increase a chance of sale compared to standard.

Obv possible to be type ins. However, it is also possible it is retargeting (which is one of 2 benefits of Plus). As for Sapphire - it could also be search on Atom.

Atom knows - and hopefully will share as more data comes in.

 

[silentg]

Bravo atom

Why there is no such Zack in afternic/godaddy !


Show attachment 275492

.

They do have: Rich G, Calum Y
You gotta be lucky to get them assigned on a good lead.

 

[NameGroove]

@Atom.com

38 pricing test ideas for your landers
https://www.kolenda.io/guides/pricing

Some tips that are applicable to Atom and may be worth testing:
Tip #6 Men make decisions quickly, and they assume that red indicates savings.
Tip #7 Reduce the size or remove currency symbols. Smaller symbols are less painful and easier to distinguish from the digits in a price. Alternatively removing $ signs altogether. I've also read other articles mentioning the fact that removing $ signs increases sales
Tip #10 We imagine numbers along a horizontal ruler. Therefore, add space between an original and sale price: Spatial distance feels like numerical distance.
Tip #13 Add Novelty to Discounts. A 40% discount was more appealing for US participants when it was framed as Pay 60% of the price.
Tip #21 Give Coupons. All else equal, they're superior to visible % discounts.
Tip #35 Delay Showing Discounted Prices. Consider a 15% discount. Marketers will be tempted to apply this discount immediately in order to show the lowest price possible. But if customers are aware of this discount while browsing, wait until the checkout to show the final reduction. Let customers envision price flexibility while browsing.
Tip #36 give precise discounts like 24.7%, not 25%. The decimal feels unstable and creates urgency, even if there's no deadline.
Tip #37 Let customers win their discount (rather than having it be automatic). Gamified discounts are consistently effective.

 

[kaposzta]

@Atom.com

38 pricing test ideas for your landers
https://www.kolenda.io/guides/pricing

Some tips that are applicable to Atom and may be worth testing:
Tip #6 Men make decisions quickly, and they assume that red indicates savings.
Tip #7 Reduce the size or remove currency symbols. Smaller symbols are less painful and easier to distinguish from the digits in a price. Alternatively removing $ signs altogether. I've also read other articles mentioning the fact that removing $ signs increases sales
Tip #10 We imagine numbers along a horizontal ruler. Therefore, add space between an original and sale price: Spatial distance feels like numerical distance.
Tip #13 Add Novelty to Discounts. A 40% discount was more appealing for US participants when it was framed as Pay 60% of the price.
Tip #21 Give Coupons. All else equal, they're superior to visible % discounts.
Tip #35 Delay Showing Discounted Prices. Consider a 15% discount. Marketers will be tempted to apply this discount immediately in order to show the lowest price possible. But if customers are aware of this discount while browsing, wait until the checkout to show the final reduction. Let customers envision price flexibility while browsing.
Tip #36 give precise discounts like 24.7%, not 25%. The decimal feels unstable and creates urgency, even if there's no deadline.
Tip #37 Let customers win their discount (rather than having it be automatic). Gamified discounts are consistently effective.

Offering coupons for buyers could be the best trick among these. Just imagine: potential buyer browsing the list of names, shortlisting a few, the idea of buying one just formulates in the buyer's head, then BOOM, a pop-up message on the top of the screen tells him/her "Congratulations! Click here for a $200 coupon on your first purchase!" - or something like that (or maybe a less cheesy message ) If a buyer is really on the fence of buying a name, a coupon offer like this could just push him/her towards the buy button

 

[alop]

Alright I'm dead


Idk why atom decided to not approve my premium domain after it was premium

 

[alop]

I still mess with the marketplace here and there and as suggested at @GNAME.COM can ya get the renewal price listed



//Bro bought a domain but need a bank loan for a renewal//

 

[NameGroove]

Offering coupons for buyers could be the best trick among these. Just imagine: potential buyer browsing the list of names, shortlisting a few, the idea of buying one just formulates in the buyer's head, then BOOM, a pop-up message on the top of the screen tells him/her "Congratulations! Click here for a $200 coupon on your first purchase!" - or something like that (or maybe a less cheesy message ) If a buyer is really on the fence of buying a name, a coupon offer like this could just push him/her towards the buy button

Seems worthy of a test. As do all the ideas listed. I worked in direct marketing for decades. You'd be shocked at the things that lift conversion. Button color, Font, etc. Little things that you'd expect would make no difference whatsoever. Sometimes the larger things that seemingly would lift conversions have no effect. That's why it's important to test as much as you can, since it's not always intuitive what will lift conversions, and what won't.

 

[NameGroove]

Idk why atom decided to not approve my premium domain after it was premium

I just had this happen to me too. A former dictionary word in an altTLD was Premium, ultimately dropped. I picked it up and it was denied. I guess Atom's internal team felt it shouldn't have been approved in the first place.

 

[Dane]

If a name is sold on Atom... how long after pushing the name to Atom do they typically take to pay us?

 

[NameGroove]

Atom has removed the free option for us to choose photos for their "lifestyle" image. We are now required to use Ai to generate one (at a cost) or figure out how to get a free option elsewhere and upload it.

@Atom.com - now that there is no more easy free option to create lifestyle images, can you please explain the benefits of creating one (and or the loss of not creating or uploading them)? For clarity, assume the name as a logo - I'm solely asking about the "lifestyle image". Is it important? More important than office signage, billboard, and merchandise? Or are these all similar? In the past I was told the lifestyle image was required for ads on Facebook. Does not having one mean any such ads will look "blank"?

 

[King]

The logo designs have gotten a lot better and premium generations are faster now, sometimes as quick as right after approval. Good stuff.

Though I noticed a few things, some are still not being generated in the correct size, the support team just told me to keep generating the last time I brought it up. Luckily, these sizing fails usually come paired with bad logos (see example), but sometimes the logo is good, and I have to make a new one.

Also, ™ or ® being added to some logos.

The ™ is not a big deal, it's tossed around like the copyright sign but putting ® is a different story. It is illegal to use this symbol unless the trademark has been officially registered with the relevant trademark office.

 

[Future Sensors]

The ™ is not a big deal, it's tossed around like the copyright sign but putting ® is a different story. It is illegal to use this symbol unless the trademark has been officially registered with the relevant trademark office.

I consider both the TM and (R) signs in the logos a big deal, it invariably deters any prospective buyer.