Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[silentg]

Podcast about your domains:

https://twitter.com/x/status/1903153220761088143

 

[NameGroove]

Podcast about your domains:

https://twitter.com/x/status/1903153220761088143

https://twitter.com/x/status/1903169860487778446

 

[Velocity.Now]

If you didn't sell a domain during Atoms sale, look on the brightside, today if you do you get 33% more $$$

 

[Velocity.Now]

Show attachment 272423
Ai loves circles

 

[kor]

Podcast about your domains:

https://twitter.com/x/status/1903153220761088143

I don't think decision makers looking to buy a domain name have the time or desire to sit and listen to this boring robotic voice recording for 3 minutes.

@Atom.com You don't have to integrate meaningless and irrelevant things just because it's AI technology. Landing pages are already full of distractions. Please don't waste time on trivial things.

Just focus on more intelligent solutions that will increase sales like fixing the search engine and ensuring that the desired results are reached directly.

 

[NicTraders]

I don't think decision makers looking to buy a domain name have the time or desire to sit and listen to this boring robotic voice recording for 3 minutes.

@Atom.com You don't have to integrate meaningless and irrelevant things just because it's AI technology. Landing pages are already full of distractions. Please don't waste time on trivial things.

Just focus on more intelligent solutions that will increase sales like fixing the search engine and ensuring that the desired results are reached directly.

Yeah. I thought it was an interesting idea, and despite being an OK attempt, I couldn't put up with the robotic voice long enough to listen to the end. Granted, it's amazing what AI can do, but I can't really see it assisting sales too much.

 

[silentg]

https://twitter.com/x/status/1903429655446573113

 

[silentg]

Still loves orange.

 

[NameGroove]

I don't think decision makers looking to buy a domain name have the time or desire to sit and listen to this boring robotic voice recording for 3 minutes.

@Atom.com You don't have to integrate meaningless and irrelevant things just because it's AI technology. Landing pages are already full of distractions. Please don't waste time on trivial things.

Just focus on more intelligent solutions that will increase sales like fixing the search engine and ensuring that the desired results are reached directly.

Agreed. Getting the search improved would make STR go way up. Search 2.0 was only a very rudimentary start. I try my best to search domains to buy using Atom search and it can't be done (and I'm a buyer as well as a seller). The Ai podcast would do nothing to help me.

 

[doidomnola]

Agreed. Getting the search improved would make STR go way up. Search 2.0 was only a very rudimentary start. I try my best to search domains to buy using Atom search and it can't be done (and I'm a buyer as well as a seller). The Ai podcast would do nothing to help me.

Agreed, it feels like Atom is intentionally trying to keep people on their platform, but not accurately return the most basic search results.

Google does this as their search results have become ridiculous over the last 10 years. Hence the rise of folks adding reddit to their queries.

In Google's case it's obvious their aim is to increase revenue but in Atom's case, I honestly have no idea what they're doing.

Search 2.0 should've been versioned 1.1

 

[silentg]

They're working with many other companies: Only these domains resolve now:
hd.atom.com
bkr.atom.com
gappify.atom.com
cbh.atom.com
smartdemo.atom.com

These subdomains still resolves. They're still silently cooking a distribution network. Just have to wait for an announcement.

 

[Mkt Sales Leads]

Mark Levine also sold Maggie.xyz yesterday for $2,895

https://twitter.com/x/status/1873059759181684785

These subdomains still resolves. They're still silently cooking a distribution network. Just have to wait for an announcement.

If Atom develop their version of fast transfer / MLS network, then that's a major warning sign to the competition.

 

[DomainRecap]

Just focus on more intelligent solutions that will increase sales like fixing the search engine and ensuring that the desired results are reached directly.

Agreed, less Mr Flash and more Mrs Dash.

 

[King]

Those sitewide sales just seem to drop my views and shortlists, probably because everyone is boosting. We are back to "normal" now.

 

[Atom.com]

I don't think decision makers looking to buy a domain name have the time or desire to sit and listen to this boring robotic voice recording for 3 minutes.

@Atom.com You don't have to integrate meaningless and irrelevant things just because it's AI technology. Landing pages are already full of distractions. Please don't waste time on trivial things.

Just focus on more intelligent solutions that will increase sales like fixing the search engine and ensuring that the desired results are reached directly.

Appreciate the feedback — and totally understand where you're coming from.

That said, we’re a deeply data-driven company. Every product update we launch — including this one — is aimed at one thing: increasing sell-through rate.

When we first introduced AI-generated descriptions, many believed they wouldn’t move the needle. Now, we have clear data showing a measurable increase in STR.

Same with AI-powered merchandising. Initially met with skepticism, but it’s led to a significant improvement in search engagement and buyer discovery.

We’ve learned that buying a domain is rarely an impulse decision. For many buyers, it's a major investment — and they often spend hours and days deliberating. They ask our sales team for input. They run brand alignment tests. Some even conduct audience testing to get unbiased feedback.

The AI podcast is not a gimmick — it’s meant to be a new reinforcement layer. A tool to help buyers visualize brand potential, especially when they’re on the fence. Will everyone use it? No. But for the ones who do, it could be the final nudge that pushes them over the finish line.

Yes, the voices sound a little robotic today. But just like the rest of AI, voice tech is improving rapidly — and we’re confident they’ll sound more natural in the coming months. Starting now gives us the momentum to refine and evolve — something that’s always been in our DNA.

And to your point: search is absolutely critical. We’re actively working on smarter, more intuitive search tools since that has a direct implication on domain discovery.

Thanks again for engaging — we value the pushback and the passion.

 

[D Haynes]

I love when a company says "thanks for your feedback... but your wrong and here's why we won't listen to you..."

I think you can have too much of a good thing. AI seems to be taking over every area of life to the point where its shoehorned into places its probably not needed.

That said, we’re a deeply data-driven company.

Would you share any hard numbers that show how AI has improved STR? When AN introduced their "Boost" program they threw some made up numbers out there with no evidence.

 

[NameGroove]

That said, we’re a deeply data-driven company. Every product update we launch — including this one — is aimed at one thing: increasing sell-through rate.

And to your point: search is absolutely critical. We’re actively working on smarter, more intuitive search tools since that has a direct implication on domain discovery.

Thanks again for engaging — we value the pushback and the passion.

I can't argue with this! Data driven testing is all that matters. I don't like the Ai podcast thingy. But tbh, even I don't care as long as buyers do and it lifts STR. You can slap Darpan's face on all my landers if it lifted STR!

And I appreciate your response re search. The fact that you realize it is still lacking and needs improvement is a good thing. Improvements take time - and domainers and their carrying costs are an impatient bunch. But just knowing you're working to improve gives confidence. Thank you very much for your response!

 

[DomainRecap]

That said, we’re a deeply data-driven company. Every product update we launch — including this one — is aimed at one thing: increasing sell-through rate.

I can understand this point, but sometimes it feels like "regular updates" are being ignored in favor of flashy AI-based enhancements. As an SA, I can understand this, as everyone wants to be working on the cutting edge and not on the 'meat and potatoes' backend.

But 'meat and potatoes' is what keeps everything going.

Example:

You guys did a good thing by listening to users and implementing Fully Customized Landers. Great in concept, but less-so in execution, as (for some reason) you combined the lander settings with the default selection.

This means that someone like me, who uses the Minimal Lander, but would like to try out the Fully Customized Lander, cannot do this, as it's all or nothing. A better way to design this would be to split the two settings apart.

Section 1 (same as before): Choose between the Minimal and Fully Customized Lander.

Section 2: Customized Lander Settings.

That way, users would have flexibility to use one or the other or both (as they were in the past) by simply changing the lander choice on the domain, but this update has actually made the system less flexible and the only way you can actually use the Fully Customized Lander is by setting it as a default for all your domain listings.

Or to put it a different way, if I choose Minimal Landers as my default, I cannot use Fully Customized Landers at all, never ever.

@Atom.com

 

[DomainBanana]

In my view: The AI-podcast feature is creative. However, long-form audio may unintentionally drain buyers’ attention and motivation, making the browsing experience feel slower and more effort-intensive. To optimize impact, I'd suggest shorter, high-impact audio snippets (10-30 seconds).

Also, rather than embedding AI podcasts directly on landing pages, consider housing them in a dedicated "Brand Studio" where buyers can explore shortlisted names in greater depth alongside other branding insights. This offers the best of both worlds—keeping landing pages clean and efficient while providing a space for deeper brand exploration.

 

[D Haynes]

AI's opinion means nothing to me. Real people? That's what I'd want to know about if I was a buyer.