You know Deez, I like you and what you have to say. I understand what you are saying generally, that the new Extensions, are new. Progressive? Maybe. Confusing? Yes. The world now is saturated. It is awash with confusion and we all are being bombarded from so many dirrections of instantaneous ways and platforms of communications, news, information, investments, 1000's of apps that do the same thing, etc. but only some of them dominate, and are the only thing as a "brand" that sticks in your head- whatsapp, Kleenex, Windex, Dow, NBC, CBS, Facebook, g oogle, wordpress, and everything else are also-rans, non or semi competitive.
Unfortunately, this the reality, as I like competition. I wish there was more acceptance, but the laws of maketing and human behavior are predictable.
The Goo gle EU slap and antitrust fine today, is a good thing but it will probably not stick. The microsoft antitrust trial years back was a joke too, it didnt change anything or punish them for putting Netscape out or hundreds of others. Amazon is this monster changing the world too, much in the same way it brings ease and convenience and also devours competition. Alibaba and BangGood are also rans in the west. Youtube dominates, read today 1 billion views per x time period... how many others can you name? Vimeo maybe. Household name brands need standards, and it is set. .com.
Comparing Windows 98 = .com versus Windows 10 = .Horse is kinda absurb don't you think?
The joke above is a very famous event. I am an old fart. You probably don't recall it. It actually made the word CoolAid a household name, just like .com is a household name. It also made the phrase "drinking the CoolAid" famous for things that the masses get sucked into doing, like Lemmings walking off in droves off a cliff. People were duped into this tragic event by a snakeoil salesman, like so many evangelists of whatever they are trying to sell.
I find this topic to be amusing really. As stated before, it seems like a shame that people don't understand how markets work. Sure, Uber disrupts traditional thinking. But .Horse? .whatever? Does it disrupt or is it a mistake? Time will tell.
Maybe after 10 more years of regging .horse and feeding the .whateveregistry, some people will wake up and see it was a failed experiment. The world has quite a few crazy electrical plugs and 2 basic voltage ranges for the past 100 years. When traveling, people need to remember which one to use. There are several standards. The new Gtlds will maybe wind up with a few remaining, like electrical plugs once everyone gets used to them. .net, .org and the ccTlds will be also rans as far as value to .com. Maybe... .club, .shop, .store, .property etc will survive. But it is going to a long time of regging .horse and .guitar for them to be of investor value. This is the market. Read the book I suggested before.
Like I've said before, its a standard. People are used to it, its automatic. It passes the radio test ( stupid cliche term that is), it requires no explanation, it has market dominance, people use the new extensions to forward to .com's.
What the OP wants is some big emotional response, not one of logic. So I posted the Joke.
I wish the best to .horse. Reality is that it will wind up like the famous scene in the godfather...
