I think some of these appraisals are a bit over the top. People are seeing this as generic, but its really product specific. And even more to the point, its not a product thats sold on the internet. At best, your looking at a marketing campaign for the end-user, which really can limit the potential value.
Personally, I see this one to a reseller for a few thousand. If this name hit the auction blocks you might do a bit better. 4-6k... End User? (Uncle Ben type) - upwards of 10k, but that sale might be harder than you think. Good luck!
Justin