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Analyzing Keywords For Better SERP Rankings

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When building a new website, it is important to plan and analyze every single keyword you are going to target. Analyzing & planning your keywords makes it easier for you in the long run to check how your site is going and also you can focus solely on your most important keywords. In this article I’m going to focus on Keyword External tool, what kind of keywords to select and how to optimize your site for better rankings

Keyword External Tool

Keyword External Tool is a powerful tool made by Google which gives you different data of keywords and how many their volume per month (how many times it has been searched) in both USA and Internationally. You should keep something in mind, in Google, having 10 million competition doesn’t mean its difficult to rank there for a specific keyword. Everything is based on the quality and optimization of your opponents in the first page. There might be 100,000 sites but the first 10 are extremely well optimized with thousands of authority backlinks and it will be difficult for you to outrank them.

TIP: Use long tail keywords; when people want to buy a new car, they are not searching “cars” but “buy cars in new york”

In this article we are going to check the competition for the keyword “new jersey car rentals”

The competition in Google for the broad phrase “new jersey car rentals” is approximately 20 million whereas the competition for the exact phrase “new jersey car rentals” is approximately 210 thousand, which is low actually

We visit Keyword External Tool and we see the volume for “new jersey car rentals”, you see that the plural form has actually less searches than the singular form. On that site you also get keyword ideas as well, so if we were targeting “new jersey car rentals”, we get the following interesting long tail keywords which have a nice amount of searches each month which can be added to our site

* rental car new jersey
* cheap car rental new jersey
* car rental in new jersey
* rent a car in new jersey

Got My Keywords, Now What ?

On-page optimization is really important when it comes to search engine ranking positions. Forget the old meta=”keywords”, Google doesn’t pay attention to them.

Try to use the keywords you found in the titles of every page on your site. Make sure you have a normal keyword density (something at 2-3 %) otherwise you can get penalized for keyword stuffing. Create a sitemap and link all of your other pages from there, make sure to use appropriate titles for every single page on your site.

If you have need to add anything or want to comment, just drop a comment below :)

Source: How To Analyze Keywords for Your Website | GoldenBlogger.com - Make Money Online
 
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