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Afternic NS3 and NS4

Located in Domain Marketplace Reviews, started by oldtimer, Aug 8, 2020

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  1. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    I am currently trying the Afternic NS3 and NS4 Landers, I very much like the way that Afternic is integrated into my GoDaddy account which makes it very easy to use, but I have a couple of questions:

    How do you keep track of the number of people who are visiting the landing pages at Afternic if you are not using the parking (when using NS3 and NS4).

    and

    Why isn't there a Buy It Now button on the landing pages for people who are ready to buy the domain right away and don't want to engage in any negotiations.

    IMO
     
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  2. CraigD

    CraigD 360promo.com VIP

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    There is a 'buy it now' button on my listing page, but I'm not using their name servers.
    eg: https://www.afternic.com/domain/my-domain-name.com

    LOL, that's just an example I typed in but it is actually listed there!
     
    Last edited: Aug 8, 2020
  3. CraigD

    CraigD 360promo.com VIP

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    .
     
    Last edited: Aug 8, 2020
  4. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    I am talking about the landing pages that show up when using NS3 and NS4 like for example:

    For my domain "Super/Encrypted/.com"
     
    Last edited: Aug 8, 2020
  5. CraigD

    CraigD 360promo.com VIP

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    OK, yep I understand - sorry I can't help you there. I just use GD landing pages, and also list on Afternic manually - that may be an option if you cannot sort this.
     
    Last edited: Aug 9, 2020
  6. 7363824

    7363824 Restricted (85-100%) Gold Account

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    Joe Styler has addressed this. Short version their data suggests better conversion when a prospect has to speak to their sales rep. Probably makes it easier to justify the price tag then the buyer just seeing it scoffing and moving on.

     
  7. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    Thanks, that makes sense,

    do you know what is recommend to set the minimum offer at (the default is $20). I see some people who have set the min offer the same as their buy now price, and some set it at a few hundred dollars, is there any stats on that as far as what is the best strategy.

    Also Is there anyway to know the number of people (excluding bots) that have visited the landing page when using NS3 and NS4
     
    Last edited: Aug 8, 2020
  8. pb

    pb Established Member ★★★★★★★★★★

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    Yeah, traffic stats would be nice to have, I see no good reason for not disclosing them.
     
  9. The Durfer

    The Durfer Top Contributor VIP Blue Account

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    im sorry
    how do you get it to go to that page, what nameservers do you use? ty :)
     
  10. 7363824

    7363824 Restricted (85-100%) Gold Account

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    AFAIK there aren't nameservers you can use to point directly to that page. However you could use your registrars default nameservers and setup domain forwarding to that URL as a workaround.
     
  11. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    I believe that that's the Afternic search result page for that domain, just replace that domain in the url with your domain and you will see the same page for your domain, and then you can forward your domain to that page as mentioned above.

    IMO
     
    Last edited: Aug 8, 2020
  12. The Durfer

    The Durfer Top Contributor VIP Blue Account

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    sure enough, now how do we get the customer to type it in exactly rite? lol. :)
     
  13. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    After you forward your domain to the Afternic results page all the end users have to do is to type in your domain or click on it in the search engines if it shows up there, they don't have to type the whole url.

    But it appears that using the NS3 and NS4 gets better sales results as already mentioned above, apparently it engages the end users to take a step and talk to Afternic sales people instead of just glancing over the page and then leaving. Once they talk to the Afternic sales people they are going to reel them in because of all their negotiation skills. (That's how I understand this to be now).

    PS: also the landing pages that appear when using NS3 and NS4 have GoDaddy's name right at the very top which is more familiar to end users and might be a strong factor in encouraging them to call for more info.

    IMO
     
    Last edited: Aug 8, 2020
  14. pb

    pb Established Member ★★★★★★★★★★

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  15. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    You might also be able to do it by changing the A and C records at your registrar, but I am not 100% sure, you need to ask them.

    PS: It's been a long time since I have tried to sell any domains, so I have to get caught up with some of these things that a lot of the more active sellers already know.

    IMO
     
    Last edited: Aug 8, 2020
  16. iKhalyfah

    iKhalyfah Restricted (Market)

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    But still, some only want to buy (click bin),. NOT TALK, how hard could it be to integrate "buy it now" and make offer? It's 2020 :xf.smile:
     
  17. 7363824

    7363824 Restricted (85-100%) Gold Account

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    It's not a matter of being easy or hard. From what Joe has said it was a conscience decision based on their sales data. What's not clear to me however is how that changes based on price point. I suspect perhaps while higher end domains do better with a price request (or make offer) my gut feeling is a lower end domain, say under 5k, probably would be best served to just have a BIN right there. But from the sounds of it they looked at all domains as a whole and didn't differentiate. Such is the problem when you test once and think you know everything. If you are going to A/B test it should be continual IMO.
     
  18. iKhalyfah

    iKhalyfah Restricted (Market)

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    Sure, by being easy I didn't mean the process of implementing.
    Did Afternic ever used a lander with BIN? If no, then I don't think it's rationale to think not including BIN is better. At least both sides should be tested. And basically, I believe it's only afternic that do not allow BIN to be included at lander (please correct if I'm wrong). Also, I remember when you are listing with them, they recommend you add price rather than leaving it as "make offer", if I'm recommended to add price, then it's recommendable to show my price to potential buyer.

    I agree with you on this. Maybe they should classify the domains base on price, rather than generalising
     
    Last edited: Aug 9, 2020
  19. pb

    pb Established Member ★★★★★★★★★★

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    Funny that at the same time on https://www.afternic.com/sell-domains they write:
    "When you list a domain for sale, price your domains when you list them for sale. Fact: Priced domains are more likely to sell than domains without a price."

    Could it be because the potential buyer doesn't have to go through the hoops just to ask for a price? :whistle:
    If they see a domain for e.g. $1999 they can just impulse-buy it instead of filling in the form and losing the interest before someone answers.
     
  20. iKhalyfah

    iKhalyfah Restricted (Market)

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    Exactly. That is what I was trying to remember below.
     
  21. iKhalyfah

    iKhalyfah Restricted (Market)

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    I believe this could have happened a number of times. We just cannot tell.
     
  22. pb

    pb Established Member ★★★★★★★★★★

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    A friend of mine was looking to buy a domain for his new business recently. He found one good name on afternic (ns3/4 lander) and another one on buydomains (a very similar lander), but he kept looking because they didn't have a price listed so he assumed they are pretty expensive (like in those luxury shops where items don't have prices attached). I had to push him to fill the forms and he ended up buying one of these domains for some $1500 I think. But what about ordinary businessmen without a domainer friend? :xf.rolleyes:
     
  23. 7363824

    7363824 Restricted (85-100%) Gold Account

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    To a degree I kinda get it. There can be a bit of sticker shock when you see an aftermarket domain that costs xx,xxx or even xxxx, especially when they realize they could just add a prefix or suffix and get it for $10. So I believe the intent is to soften the blow with education on the value of domains, which is great and all but having to contact a sales rep isn't unusually the highlight of my day.
     
  24. iKhalyfah

    iKhalyfah Restricted (Market)

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    You read my mind on this. This was exactly my thought. But then overall, afternic are doing a great job!
     
  25. oldtimer

    oldtimer Do some good for humanity and the environment VIP ★★★★★★★★★★

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    It's possible that by having the end users contacting them they are able to compile a list of leads for their own services and or domains, which is okay with me as long as they do their best to sell my domains first. :xf.wink:


    IMO
     
    Last edited: Aug 9, 2020

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