analysis Afternic domain leads data/stats 2025

[Domainer47]

Does anyone track afternic leads data?

Looking to see if I can compare my experience below with anyone who uses afternic price request landers

I recently crossed 500 domains at afternic, mostly all using price request landers. Been getting around 30 leads per month. This compares with October 2024 where I had 250 domains at afternic and was receiving between 7 and 10 leads per month.

Obviously domain quality matters here but it would be good to compare as a benchmark if anyone is able to.

Note: around 100 of my domains are atom premium so although they are listed on afternic there are never any leads as the nameservers point to atom.

 

[phaethon]

Same portfolio size. PR landers. Removed all ATOM listings, it seems waste of time if you don't do brandables. Even if you do brandables. 30% commission is a complete rip off imo.
My portfolio quality is a definitely better than 2023 that was my best year.
I have to wait for 2025 to finish, but I'm where I was last year in terms of sales.
Not great, not bad. I need a good sale to make 2025 my best year ever.
AN lead success rate should be around 2-3%
Most of my sales are direct BIN purchases.

 

[AEProgram]

Be honest, what percent of your leads only have the following items

Email sent to buyer (a lot of those)

Buyer call logged (many of those)

Status updated to Qualifying - Attempting to engage with the buyer

Lead created

Most of your leads will look like that. Only about 5% will have engaged with buyer or something else.

Make all your names BIN landers with lease option. My experience is that almost all leads are bots or people maybe thinking the name will cost 20 dollars.

I think anyone that uses price request landers on AN is fooling themselves too much and it prevents proper portfolio management.

 

[phaethon]

I use PR to see if there is any interest in my names. Of course, some might be bots, but paying a penalty for not using the landers is harsh too. I think BIN Landers are for xxx names. The average buyer has no idea what the aftermarket is and seeing a name priced xxxx, while he expects to pay xx max could be scary.
Also, some communication with a big brand like GD is positive to bring a buyer a step closer to a purchase.
I guess every small detail matters.

 

[AEProgram]

I use PR to see if there is any interest in my names. Of course, sone might be bots, but paying a penalty for not using the landers is harsh too. I think BIN Landers are for xxx names. The average buyer has no idea what the aftermarket is and seeing a name priced xxxx, while he expects to pay xx max could be scary.
Also, some communication with a big brand like GD is positive to bring a buyer a step closer to a purchase.
I guess every small detail matters.

go educate hugedomains asap, they must not know what they are doing.

 

[phaethon]

go educate hugedomains asap, they must not know what they are doing.

HD have tons of trashy names btw.
They operate a business that relies on volume, you can find some absolutely unsellable names. Try to use the keywords AI or bet and you will find names ten times worse than drops.

 

[AEProgram]

HD have tons of trashy names btw.
They operate a business that relies on volume, you can find some absolutely unsellable names. Try to use the keywords AI or bet and you will find names ten times worse than drops.

Who is talking about name quality here? I was talking about placing a bin on the lander. They know what they are doing, GD and others that know what they are doing also suggested bins on landers. As far as HD quality names, they have millions of names, almost all .com's, there are only so many quality domains.

 

[Domainer47]

Same portfolio size. PR landers. Removed all ATOM listings, it seems waste of time if you don't do brandables. Even if you do brandables. 30% commission is a complete rip off imo.
My portfolio quality is a definitely better than 2023 that was my best year.
I have to wait for 2025 to finish, but I'm where I was last year in terms of sales.
Not great, not bad. I need a good sale to make 2025 my best year ever.
AN lead success rate should be around 2-3%
Most of my sales are direct BIN purchases.

Thanks for replying, do you have any info on the average number of leads your getting per month? It would be good to compare since we have similar portfolio size.

One of the main reasons I started using price request was to get some data on my portfolio and gage quality.

This isn't a full proof idea as I have had some names that got zero views on landers/zero leads and sold bin.

 

[Domainer47]

Be honest, what percent of your leads only have the following items

Email sent to buyer (a lot of those)

Buyer call logged (many of those)

Status updated to Qualifying - Attempting to engage with the buyer

Lead created

Most of your leads will look like that. Only about 5% will have engaged with buyer or something else.

Make all your names BIN landers with lease option. My experience is that almost all leads are bots or people maybe thinking the name will cost 20 dollars.

I think anyone that uses price request landers on AN is fooling themselves too much and it prevents proper portfolio management.

Thanks for your reply. I agree the vast majority of leads do not lead to sales however its nice to see which names are getting enquiries.

As you say most leads are simply people that have filled out the form and then been told the price and disengaged however I think its also true that they would have disengaged from seeing a buy it now lander price anyway. Atleast when they give their email afternic can send them follow ups down the line. It's possible someone might say no to the price today and yes a year from now.

Have you seen an increase in sales from switching to BIN landers? If you could give info on your portfolio size it would be be appreciated.

 

[phaethon]

Thanks for replying, do you have any info on the average number of leads your getting per month? It would be good to compare since we have similar portfolio size.

One of the main reasons I started using price request was to get some data on my portfolio and gage quality.

This isn't a full proof idea as I have had some names that got zero views on landers/zero leads and sold bin.

I never had someone coming back from the dead and buy. GD says it happens, but it didn't happen to me.
I haven't counted, it must be around 20 leads per month..
Based on my experience it's easy to spot a serious buyer. He doesn't come often. A lead could also come after a call or live chat or email. It's not clear. It's also not clear if those who fill out the form, already know the price of a domain through GD search or registrar search.
Views don't mean anything based on my experience.

 

[Domainer47]

I never had someone coming back from the dead and buy. GD says it happens, but it didn't happen to me.
I haven't counted, it must be around 20 leads per month..
Based on my experience it's easy to spot a serious buyer. He doesn't come often. A lead could also come after a call or live chat or email. It's not clear. It's also not clear if those who fill out the form, already know the price of a domain through GD search or registrar search.
Views don't mean anything based on my experience.

Hasn't happened to me either haha. If it does I'll let you know. I might switch to bin landers for 3 months to see if there's an increase in sales. Ive sold 1% of my names this year so I think quite a standard STR. Atleast for a portfolio without any ultra premium names priced at the lower end of their value.

 

[GoDaddy]

I never had someone coming back from the dead and buy. GD says it happens, but it didn't happen to me.
I haven't counted, it must be around 20 leads per month..
Based on my experience it's easy to spot a serious buyer. He doesn't come often. A lead could also come after a call or live chat or email. It's not clear. It's also not clear if those who fill out the form, already know the price of a domain through GD search or registrar search.
Views don't mean anything based on my experience.

Thanks for the feedback on the form context. We’ll pass that along to the product team.

On stalled leads, it’s definitely worth keeping the longer sales cycle in mind. In 2024, more than a third of sales came from leads older than a month. Our blog covers the data in detail, and you’ll see that leads often require extended follow-up and consistent relationship building before converting.

 

[Future Sensors]

Our blog

Still not accessible:

 

[GoDaddy]

Still not accessible:

Show attachment 287562

Please try loading it in an incognito window. We’re looking into the issue on our side.

 

[Future Sensors]

On stalled leads, it’s definitely worth keeping the longer sales cycle in mind. In 2024, more than a third of sales came from leads older than a month. Our blog covers the data in detail, and you’ll see that leads often require extended follow-up and consistent relationship building before converting.

It's important you read the following thread. Customers clearly find it annoying. Are you acknowledging those signals, or disregarding them?

https://www.namepros.com/threads/afternic-sales-agent-harassing-me.1234156/

 

[Future Sensors]

We’re looking into the issue on our side.

The cookie for your blog is 6,165 chars long. The total req header is 9,438 kB.

For a quick fix (lol, that's never the case with you) you can configure the following in your nginx http block (not the server or location block):

large_client_header_buffers 4 16k;

(the default is often 4 8k on 64‑bit builds)

This means nginx can handle up to 16 KB per header buffer, with 4 buffers available.

https://nginx.org/en/docs/http/ngx_http_core_module.html#large_client_header_buffers

Note: you may introduce some additional risks with this quick fix, like slowloris-style attacks, and additional memory consumption. Also, even if nginx accepts the larger client header buffer, proxies, CDNs, or other intermediaries may still reject.

So the best and permanent solution is to shrink cookies if possible. Store state server‑side, and keep only a small session ID in the cookie. For example, the cookie should only contain a small, unique session ID (e.g., 32 characters). The server then uses this ID to look up the complete, larger state data stored server-side.

Good luck.

 

[Kyle Tully]

The cookie for your blog is 6,165 chars long. The total req header is 9,438 kB.

For a quick fix (lol, that's never the case with you) you can configure the following in your nginx http block (not the server or location block):

large_client_header_buffers 4 16k;

(the default is often 4 8k on 64‑bit builds)

This means nginx can handle up to 16 KB per header buffer, with 4 buffers available.

Note: you may introduce some additional risks with this quick fix, like slowloris-style attacks, and additional memory consumption. Also, even if nginx accepts the larger client header buffer, proxies, CDNs, or other intermediaries may still reject.

So the best and permanent solution is to shrink cookies if possible. Store state server‑side, and keep only a small session ID in the cookie. For example, the cookie should only contain a small, unique session ID (e.g., 32 characters). The server then uses this ID to look up the complete, larger state data stored server-side.

Good luck.

Godaddy devs now googling what a cookie is

 

[Jannes]

On stalled leads, it’s definitely worth keeping the longer sales cycle in mind. In 2024, more than a third of sales came from leads older than a month. Our blog covers the data in detail, and you’ll see that leads often require extended follow-up and consistent relationship building before converting.

Do you have any data on how price changes affect these stats?

scenario 1: The seller temporarily prices the domain low to make a quick sale, but it doesn't sell. The seller then readjusts the price back to the previous level, let's say twice as high. Months later, the broker contacts the lead with a fantastic double-price offer. This seems pointless, and the seller should be able to block these follow-ups in advance.

scenario 2: The seller prices high to set an anchor for a negotiation, but the buyer becomes uninterested or unresponsive after the sticker shock. The seller lowers the BIN price and/or enables Lease-to-Own. Then months later the broker contacts the lead with a better offer. This seems statistically fruitful.

 

[GoDaddy]

Do you have any data on how price changes affect these stats?

scenario 1: The seller temporarily prices the domain low to make a quick sale, but it doesn't sell. The seller then readjusts the price back to the previous level, let's say twice as high. Months later, the broker contacts the lead with a fantastic double-price offer. This seems pointless, and the seller should be able to block these follow-ups in advance.

scenario 2: The seller prices high to set an anchor for a negotiation, but the buyer becomes uninterested or unresponsive after the sticker shock. The seller lowers the BIN price and/or enables Lease-to-Own. Then months later the broker contacts the lead with a better offer. This seems statistically fruitful.

Good question. We’ll take a look and see what info we can confirm. If there’s any insights to share, we’ll post them here.

 

[Domainer47]

Just going back to the original point of this tread, I wanted to update on my portfolio and share info on the leads/sales its generated

Portfolio size is nearing 600 domains, mostly .com, a large portion of these are either hand registrations or low value auction buys under 20 dollars however I've been significantly increasing the number of domains purchased for over 100 dollars with some as high as 1000. Additionally my pricing is reasonably high with 1,988 dollars being the lowest I price names I intend on keeping and 30k being the highest.

Additional point to note around 100 out of the 600 domains are atom premium with atom landers so the afternic leads generated are really for a 500 domain portfolio. 1 domain sold last month via atom lease to own for just over 10k.

Afternic lead generation so far in 2026
March - 34 leads
February - 21 leads
January - 27 leads

I had 1 lease to own sale in January for 5 figures however I don't believe this was a converted lead.
There is 1 other historic lead from around 6 months ago with an accepted 12k offer, there has still been ongoing communication however the buyer is yet to complete the purchase. If this converts I'll update with the details.

Older leads are being contacted regularly, I will report back if one ever converts to a sale.

So far in 2026 the portfolio is on course for a 1% STR as was the case in 2025 and I'm happy with this. I expect another 4 sales between now and the end of the year. As the portfolio size increases I expect the number of leads generated and sales to increase, especially if the added domains are of higher quality.