- Impact
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If you do any advertising with AdWords, you may want to know that while you spend time picking out all the best and most effective keywords, Google may be showing your ads for things that are 100% OFF-TOPIC.
I just found out about this last week and raised all kinds of hell with our reps. They treated me like I was a nut case and said that the value of the clicks and conversions make this type of activity justifiable. I disagree and just found an article in the Wall Street Jounal that seems to agree with me.
To see if it's been happening to you, go to the keywords tab of an AdGroup and you will see a link that will show you what actual searches your ads have been showing for. I didn't know about "Broad Match (Session)" until I saw this report and those are most of the worst ones with this problem.
I just found out about this last week and raised all kinds of hell with our reps. They treated me like I was a nut case and said that the value of the clicks and conversions make this type of activity justifiable. I disagree and just found an article in the Wall Street Jounal that seems to agree with me.
To see if it's been happening to you, go to the keywords tab of an AdGroup and you will see a link that will show you what actual searches your ads have been showing for. I didn't know about "Broad Match (Session)" until I saw this report and those are most of the worst ones with this problem.