question-answered Should I let the ads rotate without adding keywords for a while?

[NewDayBrand]

Hi guys.
Should I let the ads rotate for a while (a month for ex) or should I pu keywords directly from day 1 ?
If I should let the ads rotate then for how many days?
I highly appreciate your advice
Cheers

 

[psalm91]

I normally let my domains keywords optimize and then look at forcing keywords manually.

 

[NewDayBrand]

How many days do you let your keywords optimize?

 

[psalm91]

If the keyword is not in the domain name I let it optimize for a few months.

 

[NewDayBrand]

Ok. Thanks
By the way today i got a very low EPC. with the same terms that paid better yesterday. It's weird. Did you notice something like this?

 

[psalm91]

Day to day it can vary depending on which keywords they click on. Yesterday my daily’s were lower but today was back to normal.

 

[NewDayBrand]

I'm talking about the same keywords

 

[psalm91]

The regions that the clicks are coming from also factor in to epc.