AdSense vs ypn

[cache]

what is the current consensus on which is better? adsense or yahoo ypn?

In the past, ypn gave a little better return, but it does not match the content
well. What is your current experience, which is better?

 

[A C]

Ive always told people its whatever works BEST for you. You have to try both, and try more than JUST them. Ive had sites for 2 years t hat I still switch advertising on in order to tweak them a bit and squeeze ever bit out i can.

Good luck.

AC

 

[loko123]

i will go for adsense.

 

[mrizos]

If I could get accepted to YPN I would let ya know

 

[kokbaw]

In my opinion,ypn is better than adsense.

 

[cache]

my problems
1. for adsense, it has $0.01 per click
2. for yahoo, it has zero clicks.

my most recent experiment shows that adsense on the whole does a little better.

 

[Varon]

YPN has lesser targeted ads because of lack of advertisers in certain categories. But if you take categories like "debt consolidation" YPN beats out Adsense in publisher earnings. YPN pays the best for all keywords except adult names. However, they pay pretty well for "adult novelties" and some other keywords.

Adsense publishers no longer are privy to high paying ads on their sites, simply because many top paying advertisers no longer want their ads on the content network. Unless, of course, you are an established site like plentyoffish or Digg, where the equations totally change. If you are lucky enough to get a YPN account, nothing could be better.

 

[Agent-007]

After successfully doing Adwords to Adsense arbitrage, and now using Yahoo ads instead of Adsense, I found that Yahoo pays about 4-5 times more than Adsense in several markets. Some niches that paid too low to do any arbitrage pay OK with Yahoo.

 

[goatish]

Could you please elaborate for which particular markets YPN outperforms Adsense?

With very limited experimentation in travel niche, my experience with YPN has been poorly-matched ads to site content, subsequently low CTR. However the RPC in most cases was higher than Adsense. I have observed and suspect -- but do not know as a fact -- that YPN does deeper analysis of visitor history, subsequently the apparent mismatch of ads -- ads may be displayed more closely matching the visitors surf-n-search history as opposed to present site content.

YPN provides excellent *personal* customer support -- a real live person on the phone, holy cow. And I always get fast, on-point email response from Google Adsense.

The good, the bad, the in-between doesn't dissuade me from planning on increasing YPN adverts in the near term, mainly for an opportunity to conduct better analysis and comparison with Adsense. No downside to having options.

 

[sf2010]

Are there any tips or hints that will increase the chance that we will be accepted into YPN?

 

[Varon]

Is that question for me goatish?

Btw, on a comparative scale, the highest keyword in Adwords is priced around 80-100 bucks, however the highest keyword on Yahoo is actually around $310 for the top position.

 

[TestCase]

Funny, I started out with my YPN account on my WhyPark dn's and was getting a few clicks every other day or so. Switched over to adsense on a couple of the best performing ones since G seemed to have a greater number of ads available and my CTR has dropped to almost nothing along with each click's value...

Will give it another couple of weeks and then try switching back and see if things improve.

 

[geb9696]

Is that question for me goatish?

Btw, on a comparative scale, the highest keyword in Adwords is priced around 80-100 bucks, however the highest keyword on Yahoo is actually around $310 for the top position.

$310 for one visitor? That is completely insane to me. I must be reading that wrong...

 

[Varon]

Highest Paying Yahoo Keyword

$310 for one visitor? That is completely insane to me. I must be reading that wrong...

Yes..believe it or not...although I'm not going to name the KW.. its true. I mean the publisher isn't going to get anywhere near that mark, but its the bid cost an advertiser pays Yahoo for the top search spot on a particular keyword. However, even then, a publisher stands to make big bucks on the keyword provided his parking company gives him a fair cut.

 

[geb9696]

Yes..believe it or not...although I'm not going to name the KW.. its true. I mean the publisher isn't going to get anywhere near that mark, but its the bid cost an advertiser pays Yahoo for the top search spot on a particular keyword. However, even then, a publisher stands to make big bucks on the keyword provided his parking company gives him a fair cut.

I believe that people will pay major money for traffic for specific keywords. On my site we sold a banner ad for one article for over $50 dollars and the site ended up getting 50+ visitors. Normally we have adsense ads which pay 25 cents to a dollar for clicks on investing related keywords. The advertisers was extremely pleased with the conversions being how he normally pays $1-5 for a visitor. I was completely shocked given the rates that we get for our clicks. I can not even imagine what the person must be buying in order to make paying $310 for one visitor profitable to the site owner.

 

[echoforrest]

if i was accepted by ypn,u will get my answer.

 

[cache]

I noticed that adsense has image ads while yahoo only has text ads. Sometime people do click on pretty images.