analysis 2FA + Word .com domain assets - A dying tech leaving some holding the bag?

[Eric Lyon]

I evaluated a 2FA + word cyber security technology domain asset earlier today and some of the findings look like 2FA technology is on it's way out while other technologies are becoming more popular alternatives. If you invested into any 2FA combination domain assets, this evaluation may be something you want to check out.

Take a look at some of the foot notes and takeaway.

Asset Type:
Technical-Sequence (More than 3-sequences: N-LL-Word) / Brandable / Psychological Influence

Note: A security technology (It's important to also look for new security technologies getting popular that may replace your invested asset technology. When that happens, the old tech trend dies, leaving many, holding the bag).

Note: The 3 articles indicate that 2FA has a very limited window of time before it gets dominated with alternative replacements. There are already some being used as an alternative. That's bad news for your asset, it means that 2FA might be losing grip on the security market and demand/value in the tech is declining.

Note: That's a good positive fix-all word. It also translates that the asset provides a solution to a security problem, which is a psychological stimulant.

Note: That doesn't help at all, but had to look.

Opinion: Wow! Look at all that steady sales data for the 3-character + ********* combination. This uncovers a light pulse reseller trend and means that your asset may have a little bit of reseller liquidity until the trend bubble pops. The bad news is that since your combination is using a technology that is starting to be replaced, any liquidity that it had from this identified trend is also devalued.

The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does not have much reseller liquidity due to the above tech findings and you will still have to do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.

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